Last Year’s Winners

Download the 2019 Book of the Night

Learn why they won and how you can take the trophy next year

VERTICAL AWARDS


Best Health Campaign

 
Pegasus

Gold Winner:
Pegasus

Benenox wanted to change the Millennial mindset of “work hard, play hard”, and help people sleep better and wake up feeling energised. Extensive research and industry insights played a vital role in this efficient campaign, which undertook a clear multi-pronged approach to help build brand recognition and credibility among consumers. The uplift in market share on NPD launch marked the success of the campaign as did Boots driving 15% of Benenox sales and reaching a total of 1.35 million via blogs, Instagram and YouTube.

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Silver Winner:
Tailify & Natural Cycles


Best Home and Garden Campaign

 
Reach Agency & Liquid-Plumr

Gold Winner:
Reach Agency & Liquid-Plumr

Drain openers are not often sought-after home products but that didn’t get in the way of Liquid-Plumr putting together a campaign with Reach Agency to showcase the product and inspire consumers to watch and share what it can do. Employing a multi-touchpoint method that had consistent creative from social to shopper made a direct impact, not to mention the TV integration on Jimmy Kimmel Live! and the plug by Will Ferrell during the 2019 Rose Bowl Parade, which was seen by over 4 million people.

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Silver Winner:
The Goat Agency for Lidl


Best Telecoms Campaign

 
Pulse Advertising & Deutsche Telekom

Gold Winner:
Pulse Advertising & Deutsche Telekom

Pulse Advertising and Deutsche Telekom pushed influencer marketing beyond generic product placement by asking influencers to help make Eli Traum’s dream of becoming a well-known musician come true. Integrating as many content platforms as possible meant the campaign reached more than 30 million contacts and generated 80,000 clicks on the live stream, with Eli’s Instagram account increasing by 600% in two months, achieving an overall campaign engagement rate of over 8%.

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Silver Winner:
Ripple Links


Best Food and Drink Campaign

 
Pegasus for Holland & Barrett

Gold Winner:
Pegasus for Holland & Barrett

Holland & Barrett called upon Pegasus to deliver its largest integrated campaign to date. By enlisting five top-tier influencers, Holland & Barrett were able to effectively communicate their stance against fake Manuka honey with a campaign that reached millions. An immersive, engaging and educational in-store event contributed to an integrated campaign, which saw sales soar 89.7% year-on-year in addition to £2.67 million pounds of Manuka honey sold in just four weeks. This campaign is a shining example of how influencers can spark change and educate new audiences.

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Silver Winner:
Takumi for Ribena


Bronze Winner:
The Goat Agency for Beefeater Pink Gin

Best Travel Campaign

Eindhoven365

Gold Winner:
Eindhoven365

Eindhoven365 tapped into the world of influencers with Instagram Stories to reach new audiences for the first time to reinvent influencer marketing for urban explorers. By challenging the idea of influencer marketing as we know it, the team created ambassadors by heart and not by contract. During the campaign, they saw a 23.4% total increase in Instagram followers, 46% increase in traffic outside of the Netherlands, 124% increase in web traffic from Belgium, and 38% increase in unique visitors. This refreshing, fun and interesting campaign took risks but exceeded goals by allowing creativity to excel – leading to real engagement.

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Silver Winner:
Cunard Photographic Journey, PHD, indaHash, Clear Channel Outdoor


Bronze Winner:
Vamp & National Geographic

Best Family and Parenting Campaign

 
MSL UK & Renault

Gold Winner:
MSL UK & Renault

Renault teamed up with MSL UK to find a way to drive greater relevance with Renault Scénic’s target audience – families. With paid, owned and earned media, they created shareable and newsworthy content that captured consumers. Embarking on a year-long commitment was indeed brave and managing to sustain quality engagement throughout the year was no mean feat. The campaign reached 230 million people; 80% said the campaign made the Renault Scenic seem different to other cars, and there was a 78% positive shift in purchase consideration.

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Silver Winner:
Four Communication


Best Sport and Fitness Campaign

 
Ogilvy & ŠKODA UK

Gold Winner:
Ogilvy & ŠKODA UK

On a mission to redress the gender disparity in sports by shining a light on women’s cycling and champion gender parity at all levels, Ogilvy and SKODA UK teamed up with The Telegraph and four elite cycling ambassadors to bring the gender gap into sharper public focus with their #ThisIsOurTime campaign. Cross-channel activations throughout the year supported the launch, helping SKODA achieve global scale, spark viral conversation and cultivate inspiring results, which included 35 pieces of global tier 1 media coverage, 22 million impressions of the campaign hashtag, and 118% increase in web traffic from younger females.

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Silver Winner:
Wildfire Social with PHD Media


Best Fashion and Style Campaign

Whalar

Gold Winner:
Whalar

By putting storytelling at the heart of this never-before-done groundbreaking campaign for NET-A-PORTER, five creators captured the inspiration and artistry of JW Anderson’s exclusive capsule collection exquisitely. Whalar’s unique approach to content creation and genuine
collaboration saw them exceed all KPIs, including a 128% increase on Story views, 19K Instagram post engagements and more than 46.6K total engagements via just 29 digital content assets. Liberating the creative voice is what Whalar does best, crowning them winners of this category.

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Best Beauty Campaign

Ogilvy, MediaCom & Boots

Gold Winner:
Ogilvy, MediaCom & Boots

Working with Ogilvy & MediaCom, Boots were able to reach their target demographic by hosting the first-ever Boots Beauty Festival. Highly ambitious objectives were met with ease thanks to extensive planning, truly creative execution and successful integration. Boots saw a 26%-plus increase in revenue from products featured on influencer channels. It was so successful, Boots are planning to turn this into an annual event.

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Silver Winner:
Buttermilk

CAMPAIGN AWARDS


Best Use of Data

 
BCW & Pfizer Vaccines UK

Gold Winner:
BCW & Pfizer Vaccines UK

In a Pfizer and pharmaceutical industry-first, 10 social influencers were given full creative license to educate difficult-to-reach adolescent and parent followers about meningitis protection. The tricky topic and restrictive pharmaceutical space didn’t make it easy to execute in a creative manner but through clever, thoughtful planning, and reliance on data to successfully communicate to young adults, BCW and Pfizer attained nearly 79 million campaign impressions and 420k engagements, 10% of which clicked through to the website.

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Silver Winner:
FitFlop and Rakuten Marketing


Most Effective Campaign for ROI

 
Kairos Esports for KFC Gaming

Gold Winner:
Kairos Esports for KFC Gaming

Kairos Esports was given the task of planning and executing KFC’s entire entry into the gaming and esports landscape. With a high chance of failure, Kairos beat all the odds with strategic research contributing to the high score and delivering over 16,600,000 impressions and a CPM of less than 36 pence. Over 788,220 engagements took place within 48-hours, with a positive brand-sentiment of over 88%. Judges praised the detailed, well-articulated entry that showcased clear ROI in this very tough category.

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Silver Winner:
Reach Agency & Liquid-Plumr


Bronze Winner:
The Goat Agency for Naked Wines

Most Effective Collaboration or Partnership

 
MSL UK & Renault

Gold Winner:
MSL UK & Renault

Driving together is one of the best opportunities to connect as a family and Renault wanted to get this message across in their #BehindCarDoors campaign. Working closely with just two influencers during the brave year-long campaign, the socially optimised creative achieved 48% uplift in ad recall and a 15% uplift in consideration in addition to having attained 1.7 million influencer engagements so far. #BehindCarDoors is a brilliant example of what can be achieved by partnering with the right influencers and how to take a strategy and execute it effectively.

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Most Creative Influencer Marketing Campaign

 
Eindhoven365

Gold Winner:
Eindhoven365

Eindhoven365’s interesting campaign stood out for using Instagrammable moments to generate authentic content. Sending custom-designed suitcases to the influencers who were attending the trip, creating personalised shop visits and mystery city tours, coupled with a personal programme were just a few tricks that made Eindhoven365 and AnOther City Trip a creative cut above the rest.

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Silver Winner:
Reach Agency & Liquid-Plumr


Bronze Winner:
Whalar

Best Brand Engagement Campaign

 
IMA & NIVEA MEN

Gold Winner:
IMA & NIVEA MEN

IMA was tasked with changing NIVEA MEN’s conventional image by enticing the target audience to incorporate NIVEA MEN into their daily routine. IMA leveraged human to human connection to shift brand perception. #PrepareWithNiveaMen is NIVEA’s most successful digital campaign to date, generating 1.8 million engagements for NIVEA MEN, 45.1 million impressions, an 8% social engagement rate, and 75% earned media. By repurposing the traditional sports sponsorship, IMA facilitated game involvement from players, influencers and followers in this outstanding submission.

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Silver Winner:
Wavemaker & Nationwide


Best Integrated Influencer Marketing Campaign (multi-channel)

 
Ogilvy, MediaCom & Boots

Gold Winner:
Ogilvy, MediaCom & Boots

In what the judges praised a “clear winner,” Oglivy’s influencer-led integrated digital-first event – Boots Beauty Festival – outperformed all expectations. By harnessing the power of influencers through every step of the customer journey right from awareness to advocacy, Boots effectively connected with their target market. Smashing their KPIs across every single channel, including 26% increase in revenue from products featured on influencer channels, Boots certainly owned festival beauty in summer.

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Silver Winner:
Cunard Photographic Journey, PHD, indaHash, Clear Channel Outdoor

AGENCY AWARDS


Rising Star

Alex Burgess

Gold Winner:
Alex Burgess

Alex’s passion coupled with an impressive understanding and approach to the key aspects of influencer marketing makes him a deserved winner of this coveted award. His colleagues praised his new innovative marketing propositions as he goes beyond challenging traditional media buyers to new realms influencer marketing possibilities. He has played a pivotal role in the company’s expansion and is an integral part of the senior management team. Alex is clearly a dedicated, pioneering manager working hard to drive the entire industry forward, leaving no doubt of him being crowned Rising Star.

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Silver Winner:
Emily Heathcote


Best Talent Agency

 
Viral Talent

Gold Winner:
Viral Talent

Viral Talent is the only specialist kidfluencer and family creator agency out there. Providing creators with a clear strategy and assisting with content, commercial deals and legalities to ensure they reach their potential and are happy with the work they produce has paid off as Viral Talent is now growing its brand and service across Germany, France and Spain.

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Silver Winner:
Night Media


Best Large Influencer Marketing Agency

Viral Nation

Gold Winner:
Viral Nation

Viral Nation prides itself as an agency of “real people who manage real people,” which is why the agency also detects fraud and only activates influencers with authentic audiences to grow brands’ reach organically. Having an impressive client retention rate of 92%, outperformed 95% of their campaigns to date, and a current revenue growth rate of 400%, this self-funded agency is a worthy winner in this popular category.

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Silver Winner:
Vamp


Best Boutique Influencer Marketing Agency

Reach Agency

Gold Winner:
Reach Agency

Reach has advanced the role of influencer marketing with some of the largest global brands and is proof that influencer marketing truly helps marketers achieve business goals. The independent, creative influencer agency prides itself on keeping creativity and authenticity at the heart of its strategy and is an agency that understands influencers, not an influencer network trying to understand marketing. The outstanding campaigns the team has executed to date reflect this.

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Silver Winner:
Tailify


Bronze Winner:
Zorka.Mobi

TECHNOLOGY AWARDS


Best Influencer Discovery Tool

 
Traackr

Gold Winner:
Traackr

With the industry’s most comprehensive influencer database, Traackr’s discovery engine provides access to millions of profiles from nano-influencers to global celebrities across 43 countries and 19 languages, which are searchable by content, key metrics, and influencer follower demographics. Traackr’s influencer discovery tool looks to go above and beyond best practice by providing highly granular search criteria, and the comprehensive entry showcased how the platform is able to deliver at scale.

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Silver Winner:
HYPR


Bronze Winner:
Tagger

Best Relationship Management Tool

 
Takumi

Gold Winner:
Takumi

Committed to authenticity, brand safety and creative talent, Takumi’s researched tool includes a ten-step verification process using a combination of both technology and human insight for influencers in the planning phase of an influencer marketing campaign, enabling Takumi to build a network of verified influencers for Visa. Takumi’s ethos of charging brands based on guaranteed impressions instead of follower numbers in a push to improve measurement benchmarks is a huge step in the right direction.

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Silver Winner:
CJ Affiliate


Best Campaign Planning and Management Tool

 
Traackr

Gold Winner:
Traackr

Traackr has continued to penetrate the market over the last year, significantly increasing the number of enterprises customers globally. Traackr is the engine behind large scale, highly performant influencer campaign management, having been recognised by Forrester for its efforts in transparency and finding efficiencies in big data.

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Silver Winner:
Takumi


Industry Choice of Technology or SaaS

 
Tagger

Gold Winner:
Tagger

By providing an accessible, easy-to-use visual platform, the ability to filter profiles for high engagement, and the highest quality influencers for brands, Tagger is transforming the way traditional influencer marketing campaigns are run. Brands, agencies and media companies can maximise their influencer strategies and activations by searching in Tagger’s database of more than 2.5 million global influencers, and with a focus on data and collaboration, Tagger’s enterprise-level platform helps teams of every size to make smarter decisions and scale quickly.

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GRAND PRIX


Grand Prix

MSL UK & Renault

Gold Winner:
MSL UK & Renault

Throughout the judging process, judges were told to keep in mind the campaign that stood out to them for its exceptional execution and forward thinking. MSL UK and Renault’s brave and creative #BehindCarDoors campaign captured the judge’s attention, with one judge expressing that “running a year-long marketing campaign to change consumers’ perspective is probably one of the most genius idea I’ve seen executed.”

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