Best Use of User-Generated Content (UGC)

About the Award

This award celebrates campaigns that inspired audiences to create and share content, amplifying the brand’s reach and impact. Whether through collaborations with influencers, community-driven initiatives, or by incorporating user-generated content (UGC) into their own marketing efforts, these campaigns highlight the creativity and authenticity that UGC brings to the table.

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2024 Gold Winner

CeraVe – Michael CeraVe

CeraVe – Michael CeraVe

By: WPP Onefluence, led by Ogilvy NARead about this winning entry →

2024 Silver Winner

Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London

By: Ogilvy London

2024 Finalists

  • ALDI – TIK TOK

    By: Ogilvy Paris
  • Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London

    By: Ogilvy London
  • CeraVe – Michael CeraVe

    By: WPP Onefluence, led by Ogilvy NA
  • From Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion

    By: Popular Pays
  • MINUTE MAID ZERO SUGAR – #GIVEUSNOTHING

    By: Ogilvy Social.Lab
  • WYSPR X Unilever: Marmite | #marmitefirsttimers

    By: WYSPR
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