Celebrating the creator economy
The Campaigns, The People, The Industry
SHORTLIST ANNOUNCED
2025 Shortlist
After a number of exceptional entries from agencies, brands, and creators around the world, this year’s shortlist showcases the very best the influencer marketing industry has to offer.
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2024 CEREMONY HIGHLIGHTS
THANKS TO OUR 2025 SPONSORS
Having spent over a decade at the forefront of the creator economy, Billion Dollar Boy (BDB) continues to push boundaries, boldly investing in new ventures and shaping the future for creators and brands.
Since launching in 2014, founders Ed East and Thomas Walters have grown BDB into an independent creator-first social agency that transforms how the world’s biggest brands build through creator work.
BDB Group includes Companion, our proprietary AI platform that connects brands with over 200 million creators, and FiveTwoNine, a global platform dedicated to investing in creator careers and ventures.
BDB was among the first global influencer agencies, and we have partnered with some of the world’s leading brands, including Heineken, Unilever, PepsiCo and Nike.Â
BBD client work has been awarded at Cannes Lions, the Global Influencer Marketing Awards, Webby Awards, The Drum Awards and Adweek.

Cure Media is a pioneer in the European influencer marketing landscape. Since 2014, we’ve been helping some of the world’s most iconic B2C brands cut through the noise and drive real business results through strategic, scalable influencer activations.
Built on over a decade of specialised expertise, Cure Media combines advanced AI tools with deep human insight to craft campaigns that resonate, convert, and build brand equity. We operate as a full-service partner—from strategy and influencer matchmaking to campaign execution, optimisation, and reporting, ensuring each activation is impactful and measurable.
Cure Media was among the first global influencer agencies, and we have partnered with some of the world’s leading brands, including L’Oréal, Colgate-Palmolive, H&M, and Sephora.
As a founder-led, independent agency headquartered in Stockholm, Cure Media continues to shape the future of influencer marketing by balancing data-led precision with creative instinct. We’ve built a platform, and a reputation, for delivering results that matter in a crowded, fast-moving digital world.

Influencer is the originator of influencer marketing. Founded by YouTube creator Caspar Lee and entrepreneur Ben Jeffries in 2015, the agency combines creativity, data, and technology with a unique ‘people power & platform power’ approach. As an Official Global Marketing Partner of TikTok and Meta, Influencer leverages proprietary technologies and partnerships to enable real-time, accurate reporting and impactful campaigns. From global brand launches to shifting perceptions, the agency delivers outcomes that drive businesses forward. With 140+ experts across Europe, North America, and the Middle East, Influencer has executed thousands of campaigns for brands like Google, Coca-Cola, and Amazon, championing ‘True Human Influence’ with measurable results.

Influencity is an AI-powered influencer marketing platform transforming how brands & agencies execute influencer strategies globally with deep industry knowledge, backed by a passionate team of experts.
We provide a comprehensive suite of solutions for every stage of the influencer marketing workflow, from research to management and reporting, ensuring data-driven decisions throughout. Offering accurate, on-demand data on influencers from any sector and demographic, we enable end-to-end campaign management across countries.
Trusted by leading brands & agencies such as Nestlé or Reprise. Operating in +70 countries, we set a higher standard for what influencer marketing can achieve. We drive impactful, scalable influencer campaigns.

At KidsKnowBest, we’re the global leaders in understanding and reaching kids. Kids have a lot to say and we make sure brands actually listen to them, because brands that ignore kids today won’t exist tomorrow.
We’ve built a dedicated community of 3,000+ kids and parents across the UK and US, engaging with them daily through both quantitative and qualitative research – helping brands uncover not just what’s happening, but why it’s happening. These insights fuel everything we do, from brand strategy to creative campaigns. Whether it’s producing a TVC, running influencer campaigns, or creating in-store experiences, we can also help craft solutions that genuinely connect with young audiences and drive results.

Somos Fans is the leading Influencer Marketing agency for Latin America and the US Hispanic market.
We design and execute full-funnel influencer campaigns, combining authentic creator content with high-performing media strategies.
Our campaigns live natively on creators’ platforms, and then scale with smart paid media investment to drive performance and impact.
We work across 7 countries (including the U.S., Brazil, Mexico, Chile, and Argentina) with local offices, local talent, and regional coordination.
Brands like LATAM/Delta Airlines, Mondelēz, Google, and Mercado Libre trust us to connect with Latin audiences through culture, relevance, and precision.