Best Cause-Led Campaign

About the Award

Judges will reward a smartly executed cause-led campaign for a charity or initiative that has a good or progressive cause at its heart. The winning campaign will show innovative, creative thinking.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.