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Best Cause-Led Campaign

About the Award

Judges will reward a smartly executed cause-led campaign for a non-profit or charity that has a good or progressive cause at its heart. The winning campaign will show innovative, creative thinking.

Entry Guidance:

The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

2021 Gold Winners

PrettyGreen and Pantene present: My Hair Wont Be Silenced

PrettyGreen and Pantene present: My Hair Wont Be Silenced

Download the 2021 Book of the Night

Learn why they won and how you can take the trophy this year

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