2025 Shortlist

This award celebrates campaigns that successfully introduced a brand to new audiences or strengthened its presence within existing ones through influencer collaborations.

The focus is on how creators leveraged their unique voice and community to generate excitement, build trust, and ensure the brand became a recognisable part of the conversation. Whether launching a product, entering a market, or amplifying brand identity, this category honours campaigns that achieved standout visibility and meaningful engagement.

This category rewards campaigns that successfully encouraged audiences to actively engage with a brand through influencer / creator partnerships. Whether it’s sparking conversations, driving participation, or building emotional connections, this award celebrates campaigns that prioritised interaction and left a lasting impression.

This award highlights campaigns that used insights and analytics to optimise influencer marketing strategies. Whether through audience understanding, influencer selection, or performance tracking, this category celebrates the smart use of data to inform creative execution and deliver outstanding results.

This award celebrates campaigns that used influencers / creators to drive product sales and conversions. Whether through social commerce, live shopping, or direct recommendations, this category honours strategies that creatively and effectively influenced purchase decisions.

This category rewards campaigns that combined influencer marketing with other marketing channels to deliver a cohesive and impactful strategy. Whether integrating digital, traditional, or experiential channels, this award celebrates the power of a unified approach.

This category celebrates campaigns that leveraged a diverse range of platforms, including TikTok, Instagram, YouTube, connected TV (CTV), streaming services, and other digital channels, to deliver compelling influencer marketing strategies. It recognises campaigns that adapted content to suit each platform’s unique strengths, creating a cohesive and engaging experience for audiences.

Whether through viral short-form videos, live streams, in-app integrations, influencer-led CTV content, or streaming collaborations, this new category honours efforts that successfully expanded a brand’s reach and resonated with audiences across multiple touch points.

This award honours campaigns that made a difference by championing a social or environmental cause through influencer marketing. Whether focused on sustainability, education, inclusivity, or a community-driven initiative, this category celebrates campaigns that authentically aligned with meaningful values and inspired positive action.

This category celebrates campaigns that achieved remarkable results on limited budgets. It showcases how resourceful thinking, creative approaches, and strategic influencer partnerships can drive impact without requiring large financial investment.

Maximum campaign budget $30,000 (USD) excluding agency retainer/fee.

This award honours campaigns that used artificial intelligence (AI) to enhance influencer marketing strategies. From smarter influencer selection to optimised content and performance insights, this category recognises how technology elevated creativity and efficiency.

This award celebrates innovative campaigns that effectively used influencer marketing to engage professional or business focused audiences. It highlights how brands partnered with influencers to simplify messages, drive awareness, and create connections in a business-to-business (B2B) context.

Entries should showcase creativity, measurable impact, and the ability to resonate with the target audience.

This award celebrates campaigns that inspired audiences to create and share content, amplifying the brand’s reach and impact. Whether through collaborations with influencers, community-driven initiatives, or by incorporating user-generated content (UGC) into their own marketing efforts, these campaigns highlight the creativity and authenticity that UGC brings to the table.

This category celebrates campaigns that stood out for their originality and bold ideas. It highlights influencer marketing efforts that pushed boundaries, delivered unexpected moments, and captivated audiences in unique ways.

This category recognises campaigns that delivered exceptional return on investment through influencer marketing. It celebrates strategies that achieved clear, measurable outcomes, demonstrating the ability to drive tangible value and ROI for brands.

This category recognises campaigns that delivered exceptional return on investment through influencer marketing. It celebrates strategies that achieved clear, measurable outcomes, demonstrating the ability to drive tangible value and ROI for brands.

This category recognises the power of small-scale creators with big impact. It celebrates campaigns that used micro-influencers to authentically connect brands with niche audiences, build trust, and deliver impressive results.

This award recognises a boutique agency that has excelled in delivering exceptional influencer marketing strategies and campaigns. It celebrates the agility, creativity, and personalised approach that smaller agencies bring to their clients, highlighting their ability to drive impressive results and create meaningful connections.

Open to agencies with less than 20 employees.

This category recognises a boutique talent agency that has excelled in representing creators and influencers, helping them build their personal brands and achieve success through impactful partnerships. It celebrates the tailored, hands-on approach that boutique agencies provide to foster long-term growth and meaningful collaborations.

This award celebrates a creator who’s had an incredible year, rising from the crowd to become a true standout. Whether they’ve built a loyal following, dropped jaw-dropping content, sparked meaningful conversations, or pushed boundaries with innovative ideas, this award honours the fresh faces making waves and turning heads in the creator world.

This award shines a spotlight on the best brand-creator partnership of the year. It’s all about those collaborations that just clicked, where creators brought their unique flair, brands nailed their messaging, and audiences couldn’t stop talking. Whether it was a viral moment or a steady buzz, this award celebrates a campaign(s) that was authentic, creative, and unforgettable.

This award honours an individual who has driven transformative change within the influencer marketing or creator economy. Whether through innovation, leadership, or groundbreaking campaigns, this category recognises someone who has made an extraordinary contribution to shaping the future of the industry.

This award honours a large-scale agency that has demonstrated excellence in executing influencer marketing campaigns across multiple markets. It celebrates agencies with a global reach, showcasing their ability to navigate diverse audiences, deliver impactful results, and maintain creative consistency on an international scale.

This award celebrates the talent agency that has set the standard for representing and empowering creators and influencers. It recognises agencies that excel in connecting talent with opportunities, fostering innovation, and delivering outstanding value for both creators and the brands they work with.

Entries should highlight the agency’s role in shaping the careers of its talent and contributing to the growth of the creator economy.

This award recognises the most impactful platform or technology designed to enhance influencer marketing strategies and outcomes. Whether through advanced analytics, seamless campaign management, innovative influencer discovery, or tools that optimise content creation, this category celebrates solutions that have transformed how brands, agencies and creators collaborate.

Entries should demonstrate how the platform or technology has improved efficiency, delivered measurable results, and supported meaningful connections between brands and influencers.

This award honours the most outstanding influencer marketing campaign executed in the Asia-Pacific region. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this dynamic and culturally rich territory.

Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results.

This award honours the most outstanding influencer marketing campaign executed in Europe, the Middle East, and Africa. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this diverse and culturally rich territory.

Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results.

This award honours the most outstanding influencer marketing campaign executed in Latin America. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this vibrant and culturally rich territory.

Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results.

This award honours the most outstanding influencer marketing campaign executed in North America. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this influential and culturally diverse territory.

Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results.

This award celebrates campaigns that used creators and influencer marketing to captivate audiences and drive excitement for entertainment brands. Whether promoting films, Netflix shows, music releases, or gaming experiences, this category honours campaigns that creatively harnessed influencers to generate buzz, build anticipation, and connect audiences with entertainment content.

Entries should demonstrate how the campaign tailored influencer collaborations to align with fan culture, storytelling, or interactive experiences to leave a lasting impact.

This category recognises campaigns that leveraged influencers to bring fashion and beauty brands to life. Whether launching a new collection, promoting beauty products, or redefining style trends, these campaigns showcased creativity and authenticity while connecting with audiences on a personal level.

Successful entries will highlight how creator and influencer partnerships inspired trust, drove engagement, and amplified the brand’s voice.

This award celebrates campaigns that partnered with brands offering financial products or services, such as banks, insurance providers, fintech platforms, and crypto companies. These campaigns demonstrated the power of influencer marketing to simplify complex financial topics, build trust, and make financial services more relatable and engaging.

Whether focused on promoting products, enhancing financial literacy, or driving customer adoption, entries should showcase how influencer collaborations educated, empowered, and inspired audiences to take meaningful action.

This award celebrates campaigns that used influencers to authentically connect audiences with food and beverage brands. Whether highlighting innovative recipes, showcasing product versatility, or sharing immersive dining experiences, this category recognises campaigns that creatively leveraged influencer content to engage audiences.

Entries should demonstrate how influencers brought the brand’s story to life, evoked strong emotional connections, and inspired audiences to explore, taste, or try.

This award honours campaigns that leveraged influencer marketing to drive sales and redefine the retail and e-commerce experience. From launching products and boosting direct-to-consumer (D2C) brands to creating seamless in-app shopping experiences, this category celebrates strategies that prioritised conversion and measurable success.

Entries should showcase how influencers effectively promoted products, built trust, and motivated their audiences to shop, highlighting their impact on enhancing the shopping journey and delivering tangible results.

This award recognises campaigns that used influencers to inspire healthier lifestyles and connect with audiences passionate about sport, wellness, or fitness. Whether promoting fitness programmes, wellness brands, or activewear collections, these campaigns harnessed the energy and authenticity of influencers to motivate and engage audiences.

Entries should demonstrate how the campaign tapped into community-driven content, performance storytelling, or transformational journeys to amplify its message.

This award celebrates campaigns that used influencer marketing to showcase the beauty, culture, or experiences of travel and hospitality brands. Whether promoting destinations, hotels, or travel services, these campaigns brought wanderlust to life through the eyes of influencers, inspiring audiences to dream, explore, and book.

Entries should demonstrate how the campaign authentically captured the essence of the brand and encouraged audience engagement or bookings.