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2021 Shortlist

We are delighted to unveil the 2021 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.

Click on the tabs below to reveal the shortlist of potential winners for each category.

 

CAMPAIGN AWARDS


Best Cause-Led Campaign

 

The Finalists Are:

  • Bottle PR & Rowse Honey: #FeedTheBees Campaign
  • Cult Beauty: Healthcare & Care Worker Campaign
  • Hjaltelin Stahl, Red Cross, National Gallery of Denmark & Coop: Touched – a response to Covid-19
  • IMA & MediaMonks: Johnson & Johnson #CareWithPride Influencer Campaign
  • INCA, Wavemaker & Nationwide: Together Against Hate
  • Mind+Matter: Superdrug Faces of the Future
  • Ogilvy UK: Hellmann’s Animal Crossing
  • Ogilvy US: IKEA Let’s Have an I-KIKI
  • Pepper Studio, Wavemaker & THINK! Be The Mate Who Won’t Speed
  • PrettyGreen and Pantene present: My Hair Wont Be Silenced
  • The Goat Agency & Purple Goat: Tesco – A Little Help Is

Best Use of a Small Budget

 

The Finalists Are:

  • Bob’s Your Uncle: Ontario Beef Burger Battle 2020
  • Most Effective Campaign on a Small Budget: Buddy Media Group: ‘More Than Just Music’ Spotify campaign
  • Gifta, Green Vie, Georganics and Human Food
  • Impact & ForwardPMX for Foot Locker: Smart Partnerships & Top Notch Content Drive Powerful Results
  • Sparkloft Media: Promperu’s Influencer Zoom Cooking Class
  • THE FIFTH x #SQUAREBYIT
  • ‘Women Who Don’t Hold Back’ by Häagen-Dazs and PRM Global

Best Pro Bono Campaign NEW

 

The Finalists Are:

  • Ogilvy UK & World Health Organisation: #ProtectYourHero
  • PING Helsinki: #CoronaFacts
  • SEEN Connects: #ClapForOurCarers – Pro Bono Work To Raise £5M For The NHS

Best Social Commerce Campaign NEW

The Finalists Are:

  • MediaMonks & Johnson & Johnson: #CareWithPride Influencer Campaign
  • Ogilvy US: Philips One
  • Reach Agency & Pockets 4 Bits: Gamer Snacks Level Up
  • Socially Powerful & Tefal’s “Sold Out” Influencer Marketing Programme

Best Multi-Channel Campaign

 

The Finalists Are:

  • Buttermilk Agency x Dior Brand Fans
  • Grason Agency & Fendi: Luxury Influencer Marketing Campaign Tests the Waters of New Social Platforms
  • INCA & Mediacom: Wolf Blass Christmas 2020
  • Ogilvy & LG: Elevated by OLED
  • Ogilvy UK: British Airways BA100
  • Ogilvy UK & Vodafone: Small Business Heroes
  • Ogilvy US: Country Financial
  • Reach Agency & Pockets 4 Bits: Gamer Snacks Level Up
  • Sky TV | I Hate Suzie Influencer Campaign

Best Use of Data

The Finalists Are:

  • Best Use of Data: Portal from Facebook & Collectively, Inc.
  • CreatorIQ & STAINMASTER®: Doubled Brand Resonance Engagement via Proprietary Sentiment Analysis
  • Jane
  • rewardStyle x Harvey Nichols
  • rewardStyle x Missguided
  • Citizen Relations Zevo Marketing Moneyball: Using Data to Change the Game

Most Effective Campaign for ROI

 

The Finalists Are:

  • Bottle PR & Rowse Honey: #FeedTheBees Campaign
  • gen.video & HP: Black Friday Campaign
  • GRIN & MuteSix + Snibbs
  • GRIN & nutpods
  • Pepper Studio & Dennis Publishing: The Week Junior Influencing Subscriptions
  • rewardStyle x MATCHESFASHION
  • Thinkerbell & General Mills: How a social challenge united tennis stars & drove headlines and sales.
  • ‘Women Who Don’t Hold Back’ by Häagen-Dazs and PRM Global

Most Effective Collaboration or Partnership

 

The Finalists Are:

  • Digital Voices X BBC Sounds: Sounding It Out
  • MediaMonks & L’ORÉAL (U.K.) LIMITED: #WonderWaterWhip Influencer Campaign
  • MSL UK: PUMA SUEDE – For All Time
  • Ogilvy Spain & Zalando x Google Maps ‘Street it all’
  • rewardStyle x Amazon Fashion EU
  • rewardStyle x Harvey Nichols
  • Riddle & Bloom x Prime Student

Most Creative Influencer Marketing Campaign

The Finalists Are:

  • Ketchum UK & Colgate-Palmolive: #PoutFree
  • MG Empower & Bumble: #MyLoveIsBlackLove
  • MSL UK & DISNEY+: A Taste Of More
  • New Moon & One Green Bean for Hotels.com: Creature Critics
  • Ogilvy UK: Hellmann’s Animal Crossing
  • Ogilvy US: LG Second Act
  • Relatable & Adobe: Photoshop Fantastic Voyage – Creativity for all with Adobe
  • TAKUMI: Secret Sofa by Häagen-Dazs

Best Brand Engagement Campaign

The Finalists Are:

  • Bottle PR & Rowse Honey: #FeedTheBees Campaign
  • Digital Voices X BBC Sounds: Sounding It Out
  • Fanbytes x ACCA: Getting a Gen Z audience to engage with accounting
  • Hjaltelin Stahl & Visit Denmark: #JustDenmark
  • MediaMonks & L’ORÉAL (U.K.) LIMITED: #WonderWaterWhip Influencer Campaign
  • rewardStyle x Missguided
  • Riddle & Bloom & Amazon: Prime Student Fall 2020 Social Influencer Program
  • THE FIFTH x #SkySportsUnwrapped

VERTICAL AWARDS


Best Home and Garden Campaign

 

The Finalists Are:

  • Billion Dollar Boy & method: Spread Joy. Not Germs
  • CreatorIQ & STAINMASTER®: Doubled Brand Resonance Engagement via Proprietary Sentiment Analysis
  • Digital Voices X MADE.COM: MADEover
  • ForwardPMX, Frontgate & LIKEtoKNOW.it: Celebrating Interior Products During the Holidays
  • Ogilvy US & PPG Paints: #SpiceUpYourSpace

Best Telecoms Campaign

 

The Finalists Are:

  • Awin, Carphone Warehouse & Google: Influencing the Smartphone Market Through the Pixel Lens
  • Best Telecoms Campaign: Portal from Facebook & Collectively, Inc.
  • Gleam Solutions & BT Complete Wi-Fi 2020 Campaign
  • inzpire.me: How Telia Raised Brand Awareness by 50%
  • Ogilvy UK & Vodafone: Small Business Heroes
  • Riddle & Bloom x Comcast: 2020 Xfinity College Influencer Program

Best Automotive Campaign NEW

 

The Finalists Are:

  • Gleam Solutions & Jaguar F-Type Invigoration 2020 Campaign
  • Ogilvy UK & SKODA V: Women’s Tour
  • SHELL HELIX INDONESIA OHD CAMPAIGN
  • Shell & Zircom: Global Trade Rewards Campaign

Best Gaming Campaign

The Finalists Are:

  • INSTINCT3 GmbH & Google Play: Play On Campaign – Wild Rift
  • Ogilvy UK: Hellmann’s Animal Crossing
  • Viral Nation & Tencent: PUBG MOBILE PROMOTION

Best Food and Drink Campaign

 

The Finalists Are:

  • Digital Voices X Magnum: True to Pleasure Campaign
  • Hjaltelin Stahl: Matilde Cocoa – The Cancelled Birthdays
  • MediaMonks, Malibu Rum & Vice Virtue: #TheCoconutChallenge Influencer Campaign
  • Ogilvy UK & Bombay Sapphire: ‘Stir Creativity’
  • Ogilvy UK: Hellmann’s Animal Crossing
  • Reach Agency & Pockets 4 Bits: Gamer Snacks Level Up
  • Social Studies x Panera: Always-On Micro-Influencer Marketing
  • TAKUMI: Secret Sofa by Häagen-Dazs

Best Family and Parenting Campaign

 

The Finalists Are:

  • Citizen Relations & Duracell Inc.: Power Safely – Launching a Life Saving Innovation
  • Best Family & Parenting Campaign: Portal from Facebook & Collectively, Inc.
  • Gleam Solutions, Kellogg’s & Carat: Coco Pops Back to School 2020 Campaign
  • Ogilvy UK & Fisher-Price Community Influence Program
  • Ogilvy UK & SKODA: The SKODA SUV Family Showdown
  • PrettyGreen & Hasbro present: Play Doh Colour of The Year

Best Sport and Fitness Campaign

 

The Finalists Are:

  • New Moon for Hotels.com – Match Day Rituals
  • Ogilvy UK: SKODA V-Women’s Tour
  • THE FIFTH x #SkySportsUnwrapped

Best Fashion and Style Campaign

 

The Finalists Are:

  • Billion Dollar Boy: Zalando Zerotypes
  • ITB Worldwide & UGG: ‘Feel’ Global Influencer Campaign
  • MSL UK & PUMA SUEDE: For All Time
  • Ogilvy Spain & Zalando x Google Maps ‘Street it all’
  • rewardStyle x Amazon Fashion EU
  • rewardStyle x MATCHESFASHION

Best Beauty Campaign

 

The Finalists Are:

  • Buttermilk Agency X Dior: Love Your Skin Without Compromise
  • eaeo global x Geologie: Skincare As Unique As You
  • Ethnic Reach & Vatika UK: #StrongerRoots – Every Strand Tells a Story
  • Ketchum UK & Colgate-Palmolive: #PoutFree
  • MediaMonks & L’ORÉAL (U.K.) LIMITED: #WonderWaterWhip Influencer Campaign
  • PrettyGreen and Pantene present: My Hair Wont Be Silenced

INDUSTRY AWARDS


Best Industry Initiative NEW

 

The Finalists Are:

  • American Influencer Council
  • R-Squared Agency

AGENCY AWARDS


Best Large Influencer Marketing Agency

 

The Finalists Are:

  • Billion Dollar Boy
  • Collectively, Inc.
  • Fanbytes
  • Ogilvy UK
  • Pulse Advertising
  • rewardStyle + LIKEtoKNOW.it (LTK)
  • THE FIFTH
  • The Influence Agency

Best Boutique Influencer Marketing Agency

 

The Finalists Are:

  • A Breakthrough Year for SEEN Connects
  • Buttermilk Agency
  • ChannelMumTalent.com
  • Happy Cat
  • Pepper Studio
  • R-Squared Agency

TECHNOLOGY AWARDS


Best Influencer Marketing Platform NEW

 

The Finalists Are:

  • Activate, an Impact Company, Influencer Marketing Solution
  • Captiv8
  • CreatorIQ for Best Influencer Marketing Platform
  • GRIN
  • LIKEtoKNOW.it (LTK)
  • MagicLinks
  • Post For Rent
  • Tagger Media
  • Traackr
  • Vamp

Best Influencer Marketing Technology NEW

 

The Finalists Are:

  • Captiv8
  • HypeAuditor’s technology helps marketers create effective influencer marketing campaigns
  • Influencity
  • LTK Shopping Video
  • Refersion
  • Tribe Dynamics

Best Emerging Technology or Startup NEW

The Finalists Are:

  • gen.video
  • Q83
  • Viral Nation: Influsoft

PLATFORM AWARDS


Best Use of TikTok NEW

The Finalists Are:

  • MediaMonks & L’ORÉAL (U.K.) LIMITED: #WonderWaterWhip Influencer Campaign
  • Moose Toys & NeoReach: #OhMyGIF Influencer Campaign
  • Ogilvy UK & World Health Organisation: #ProtectYourHero
  • opr, MediaCom & Ogilvy Australia: KFC Buckethead Challenge
  • Pulse Advertising: #BeatsDaisyChallenge
  • QYOU Media & DreamWorks: The Croods Take TikTok

Best Use of YouTube NEW

 

The Finalists Are:

  • Digital Voices X MADE.COM: MADEover
  • Digital Voices X Stereo
  • TATAM Digital: Blinkist by TATAM

Best Use of Instagram NEW

 

The Finalists Are:

  • Billion Dollar Boy & method: Spread Joy. Not Germs
  • Meditopia by TATAM

Best Multi-Platform Campaign NEW

 

The Finalists Are:

  • Grason Agency & Fendi: Luxury Influencer Marketing Campaign Tests the Waters of New Social Platforms
  • Ogilvy & LG: Elevated by OLED
  • Ogilvy UK & Vodafone: Small Business Heroes

TEAM AWARDS


Rising Star

 

The Finalists Are:

  • Allen Mao – Collectively, Inc.
  • Beckii Flint – Pepper Studio
  • Fatima Scott – Collectively, Inc.
  • Kelly McGarry – Ketchum
  • Marre Paone – Collectively, Inc.
  • Molly Doyle Young – Impact Tech

Best Team in Influencer Marketing NEW

The Finalists Are:

  • ChannelMumTalent.com
  • Cult Beauty
  • ITB Worldwide – Talent + Influencer Marketing Agency
  • Ogilvy UK
  • rewardStyle EMEA Brand Partnerships
  • Team Tesco at Goat
  • Viral Nation Influencer Marketing Team of the Year

OUR 2021 SPONSORS

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