2024 Shortlist

This category rewards campaigns that successfully encouraged audiences to actively engage with a brand through influencer / creator partnerships. Whether it’s sparking conversations, driving participation, or building emotional connections, this award celebrates campaigns that prioritised interaction and left a lasting impression.

This award highlights campaigns that used insights and analytics to optimise influencer marketing strategies. Whether through audience understanding, influencer selection, or performance tracking, this category celebrates the smart use of data to inform creative execution and deliver outstanding results.

This award celebrates campaigns that used influencers / creators to drive product sales and conversions. Whether through social commerce, live shopping, or direct recommendations, this category honours strategies that creatively and effectively influenced purchase decisions.

This category rewards campaigns that combined influencer marketing with other marketing channels to deliver a cohesive and impactful strategy. Whether integrating digital, traditional, or experiential channels, this award celebrates the power of a unified approach.

This award honours campaigns that made a difference by championing a social or environmental cause through influencer marketing. Whether focused on sustainability, education, inclusivity, or a community-driven initiative, this category celebrates campaigns that authentically aligned with meaningful values and inspired positive action.

This category celebrates campaigns that achieved remarkable results on limited budgets. It showcases how resourceful thinking, creative approaches, and strategic influencer partnerships can drive impact without requiring large financial investment.

Maximum campaign budget $30,000 (USD) excluding agency retainer/fee.

This award celebrates innovative campaigns that effectively used influencer marketing to engage professional or business focused audiences. It highlights how brands partnered with influencers to simplify messages, drive awareness, and create connections in a business-to-business (B2B) context.

Entries should showcase creativity, measurable impact, and the ability to resonate with the target audience.

This award celebrates campaigns that inspired audiences to create and share content, amplifying the brand’s reach and impact. Whether through collaborations with influencers, community-driven initiatives, or by incorporating user-generated content (UGC) into their own marketing efforts, these campaigns highlight the creativity and authenticity that UGC brings to the table.

This category celebrates campaigns that stood out for their originality and bold ideas. It highlights influencer marketing efforts that pushed boundaries, delivered unexpected moments, and captivated audiences in unique ways.

This category recognises campaigns that delivered exceptional return on investment through influencer marketing. It celebrates strategies that achieved clear, measurable outcomes, demonstrating the ability to drive tangible value and ROI for brands.

This category recognises campaigns that delivered exceptional return on investment through influencer marketing. It celebrates strategies that achieved clear, measurable outcomes, demonstrating the ability to drive tangible value and ROI for brands.

This category recognises the power of small-scale creators with big impact. It celebrates campaigns that used micro-influencers to authentically connect brands with niche audiences, build trust, and deliver impressive results.

Judges will reward a smartly executed Family or Parenting Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.

This award aims to reward agencies and brands who are successfully engaging with communities via creators, streamers and influencers on video and live streaming platforms.

Entry Guidance: Judges will be looking for a stand out gaming campaign please note this includes video and live streaming platforms. Remember to include supporting evidence of the gaming campaign.

Judges are looking for an end-to-end Influencer Marketing Platform that helps supercharge a brands influencer marketing strategy and execution.

The platform may provide a competitive advantage for its clients or allow them to do business in a smarter way.

Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, indicative results, and satisfaction.

Entry Guidance: We will require a recorded video tour that clearly demonstrates your USPs please note this should be a maximum of 10 minutes.

This award recognises the most impactful platform or technology designed to enhance influencer marketing strategies and outcomes. Whether through advanced analytics, seamless campaign management, innovative influencer discovery, or tools that optimise content creation, this category celebrates solutions that have transformed how brands, agencies and creators collaborate.

Entries should demonstrate how the platform or technology has improved efficiency, delivered measurable results, and supported meaningful connections between brands and influencers.

This award honours the most outstanding influencer marketing campaign executed in the Asia-Pacific region. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this dynamic and culturally rich territory.

Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results.

This award honours the most outstanding influencer marketing campaign executed in Europe, the Middle East, and Africa. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this diverse and culturally rich territory.

Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results.

This award honours the most outstanding influencer marketing campaign executed in Latin America. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this vibrant and culturally rich territory.

Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results.

This award honours the most outstanding influencer marketing campaign executed in North America. It celebrates creativity, innovation, and measurable impact, showcasing how brands and creators collaborated to connect with diverse audiences across this influential and culturally diverse territory.

Entries should highlight how the campaign resonated with the region’s unique market needs and achieved significant results.

This award aims to recognise great teams that have earned the respect and admiration of their clients. 

Great teams keep the industry evolving and the GIMAs are keen to recognise those that excel and collaborate to optimise their activity, potential and outcomes.

Entry Guidance: This award is open to all demographics and teams from across the influencer marketing industry. Teams can be purely internal or involve partners or clients.

Judges are looking for a stand-out content creator individual, duo or group who has gone above and beyond to showcase a brand or agency’s product, voice, and values. This brand new category is searching for creators who encompass all of the qualities of the creator industry. Have you worked with a content creator, duo or group who stand out from the crowd, adding value to the industry to your brand or agency?

Entry Guidance: Individuals, duos and groups can be put forward by a brand or agency. If not included in your entry, please upload a video or link to support your entrant/s in the supporting evidence section. Please note this will be a voted category put forward to the industry.

Participants will be shortlisted by a dedicated panel of judges and invited to the virtual judging day for a short presentation and interview by a panel of industry experts.

We want to put the spotlight on individuals who are making their own waves and in turn evolving influencer marketing for their company and the industry.

Entry Guidance: Entrants must have less than 5 years experience within influencer marketing and the creator economy to be considered.