We are delighted to unveil the 2022 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.
Click on the tabs below to reveal the shortlist of potential winners for each category.
CAMPAIGN AWARDS
Best Brand Engagement Campaign
The Finalists Are:
- Buddy Media Group & musicMagpie #mountrecyclemore
- Buttermilk Agency x Gopuff
- Digital Voices x JUMP x D&D
- P&G x Ketchum – Herbal Essences Bio Renew Mask Blind Reveal
- IOC x Coca-Cola – #IBelongHere – Ogilvy UK
- Lightfox Games and Tribe Gaming
- Mauveworx and Krispy Kreme UK & IRE Summer Chill Truck
- PrettyGreen: Nerf Upload
Best Cause-Led Campaign
The Finalists Are:
- Adobe x Ketchum – Love The Journey Campaign
- Bee Influence x Greenpeace “Tesco Destroys Forests” Campaign
- Buddy Media Group & musicMagpie #mountrecyclemore
- #CheckBeforeYouChat
- Meta x Billion Dollar Boy: Creator For Causes
- THE FIFTH x YouTube Originals: Pride
- THE FIFTH x YouTube Originals X Don’t Panic: Seat at the Table
Best Long Term Partnership NEW
The Finalists Are:
- Adobe x Ketchum – Insider Programme 2021
- Breaking the market with Gorillas
- Collectively + QuickBooks
- gen.video | Hewlett-Packard
- OMD Create x Channel 4
- TATAM x Babbel
Best Multi-Channel Campaign

Post For Rent is a diverse, Influencer Marketing focused group, with its own tech assets, a full-service agency department, MCN and Talent Management powerhouse with exclusive network partners in Greece, Turkey, Pakistan and GCC.
The Finalists Are:
- The Goat Agency: Crash Bandicoot: On The Run
- HireInfluence
- IOC x Coca-Cola – #IBelongHere – Ogilvy UK
- PrettyGreen: Nerf Upload
- PrettyGreen: Play-Doh Home Protection Service
- The Smear Word – Mind+Matter – Roche Diagnostics
Best Social Commerce Campaign

Billion Dollar Boy (BDB) is a global creator marketing agency delivering creator-first advertising, harnessing the creativity and influence of millions of creators globally through our technology platform. BDB was among the first global influencer agencies and we specialise in and view influencer marketing as a discipline, not an add-on. In the past year alone, we have published 15,700 adverts across META and TikTok and worked with over 2,000 influencers. BDB works with some of the world’s most recognisable brands like L’Oreal, Heineken and King, with offices in London, New York and New Orleans. Our global team of 120+ speaks 38 languages and operates across 65 territories.
The Finalists Are:
- #BeBold
- FansRevenue
- gen.video | Lenovo – National, Multi-Retailer Campaign Initiative: Slim 7 & Legion 5 Line-Up
- IKEA – Live Shopping – Ogilvy Greece
- Leaders x Argania Campaign
- Mastercard Hong Kong Women Entrepreneur Hub 2021
Best Use of a Small Budget
TAKUMI is a leading global influencer marketing agency which offers influencer-led creative solutions for brands, enabling them to connect with audiences across social media in-depth and at scale. Driven by creativity, talent, data, technology and strategic expertise, TAKUMI specialises in providing unparalleled influencer marketing insights and knowledge from over 3,000 campaigns and more than 6 years of leading brand partnerships, with the likes of Clarins, Kellogg’s, Visa, and Mercedes. With a multi-market, multi-platform service, TAKUMI works with thousands of curated content creators to deliver compelling, innovative campaigns which spark meaningful conversations with audiences
The Finalists Are:
- #BringBackBrum x borne
- Disrupt
- PrettyGreen & What They Said: Hasbro Very Important Players
- Ogilvy US x IBM: Global Markets
- Ogilvy US x IHG: avid hotels
- Schell Games, I Expect You To Die 2
- Semilac chooses Wildfire to launch their at-home nail salon brand in the UK
- The Corner
Best Use of Affiliate Marketing
Founded in 2007, Acceleration Partners is the recognised leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category. Acceleration Partners manages programmes in 40+ countries for more than 170 brands including Target, GoToMeeting, Noom, ButcherBox, and Reebok. Acceleration Partners’ fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including “Best Agency” and “Best Team in Performance Marketing (“Performance Marketing Awards”), US Changemakers (“PerformanceIN”), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), and “Most Committed to Work-Life Balance” (Digiday).
The Finalists Are:
- CJ x Converse: Back to School with TikTok
- DMi Partners and impact.com transform TUSHY’s bottom-heavy affiliate program
- gen.video | Hewlett-Packard – Omen & Victus Gaming Laptops
- JANE
- Lightfox Games and Tribe Gaming
- OLIPOP, Karalynne Call (Just Ingredients)
Best Use of Data

Influencity provides 60+ features to manage multiple campaigns at the time, saving time and increasing your ROI. Influencity’s software allows you to manage any type of campaign or collaboration from the beginning to the end, on a single platform. Search in a few minutes among 55+ million influencers, updated in real-time, distributed globally in the top social networks. 20+ search criteria to filter influencers and their audiences. Analytical influencer view necessary also to discard fake influencers. Custom campaign workflows, automated tasks, and advanced campaign reporting. Founded in 2014, Influencity works with customers in more than 17 countries, including agencies like IPG, Havas Media and Ogilvy, and also with brands like Nestle, Johnson & Johnson and Mattel.
The Finalists Are:
- Cure Media
- LTK x MATCHESFASHION
- LTK x River Island
- PrettyGreen: Nerf Upload
- Ogilvy US x Tyson: Friendsgiving
- TATAM x Adobe Lightroom
Most Creative Campaign

each & everyone, A modern social influence agency that forges meaningful relationships with content that inspires action through social media.
It is an agency born at a time when people care more about the opinions of influencers than what is sold through polished advertising campaigns. Good content is a language, not an advert. We use it to help influence a brand’s energy online.
each & everyone works with many global brands such as WarnerBros, Netflix, Sony and more, offering guaranteed results by combining insights, EQ and strategic creativity.
The Finalists Are:
- Fanbytes by Brainlabs x Public Health England: Changing Gen Z Behaviours In Response To Covid-19
- KFC – ‘Your Chicken Could Never’, INCA
- PrettyGreen: Nerf Upload
- Pepper Studio presents: Cineworld Christmas Gifting Range: #TingleBells & #CinemASMR
- Relatable and Adobe Creator Collective
- Schell Games, I Expect You To Die 2
- SEEN Connects
Most Effective Campaign for ROI

GRIN is the pioneer behind the world’s first Creator Management platform, designed for the next generation of brands who recognize that, in the creator economy, authenticity is everything. Our platform supports every brand’s journey to connecting with consumers through authentic creator relationships and is listed #1 across all top review sites including Capterra, G2 Crowd, and InfluencerMarketing Hub. Thousands of the world’s fastest-growing brands – including SKIMS, Allbirds, Mejuri, and MVMT – use GRIN to make creators feel like trusted, empowered partners and work with them to build their brands into household names. Together, we are revolutionizing the Creator Economy.
The Finalists Are:
- LTK & Abercrombie & Fitch Brand Transformation
- Eva NYC
- PrettyGreen & What They Said: Hasbro Very Important Players
- PrettyGreen: Nerf Upload
- Pepper Studio & Future: The Week & The Week Junior
- TATAM x Scentbird
Most Effective Collaboration or Partnership
The Finalists Are:
- LTK & Abercrombie & Fitch Brand Transformation
- #BeBold
- Billion Dollar Boy x Walkers Lunch #CrispIN #CrispOUT
- HP Custom Content
- IOC x Coca-Cola – #IBelongHere – Ogilvy UK
- Lightfox Games and Tribe Gaming
- metapic x MAC Cosmetics Micro and nano influencers for performance-based traffic and awareness
- PrettyGreen & What They Said: Pantene Miracles Silky and Glowing
VERTICAL AWARDS
Best Automotive Campaign
The Finalists Are:
- BMW FCB Inferno
- Ford – Van Life: Provider of Freedom – Ogilvy France
- another: Turning Porsche petrol-heads into electric-heads, without a single dime spent!
Best Family & Parenting Campaign
The Finalists Are:
- Boots – Parenting Club – Ogilvy UK
- Carousel turns up the volume for L.O.L. Surprise! Dance Dance Dance Launch
- eaeo global & Xplora Technology Movie Studio Partnership Campaign
- Huggies – ‘Every hug makes you stronger’ – Ogilvy Romania
- PrettyGreen: Nerf Upload
- PrettyGreen: Play-Doh Home Protection Service
Best Fashion & Beauty Campaign

Tribe Dynamics, a CreatorIQ Company, is the most comprehensive influencer marketing analytics platform. We help beauty, fashion, and lifestyle brands drive and measure high-impact digital earned media at scale. In September 2021, Tribe Dynamics was acquired by CreatorIQ, an all-in-one solution to unlock the potential of the Creator Economy and grow, manage, scale, and measure your influencer marketing program. Together, we offer the leading influencer marketing software for iconic brands and businesses. Find out more at https://www.creatoriq.com/
The Finalists Are:
- Billion Dollar Boy x SK-II – “The Power of Pitera”
- Buttermilk Agency x Sanctuary Spa: This Counts
- Canescool – Mind+Matter – MediaCom – Bayer
- Eva NYC
- PrettyGreen & What They Said: Pantene Miracles Silky and Glowing
- Rimmel London x Storm Models #DiscoverMe TikTok Creator Search
Best Fashion and Style Campaign
The Finalists Are:
- Buttermilk Agency x Primark
- H&M Holiday and Gifting
- ITB x UGG FEEL EMEA Influencer Campaign
- LTK x MATCHESFASHION
- LTK x River Island
- PUMA #MyMayzeCrew
Best Food & Drink Campaign
The Finalists Are:
- Billion Dollar Boy x Walkers Lunch #CrispIN #CrispOUT
- Bombay Sapphire – Bombay Supermarket – Ogilvy UK
- Buttermilk Agency x Graze: That’s a Graze Idea
- HP Custom Content
- Digital Voices x Yoplait: Moments of Gold with YouTube Shorts
- THE FIFTH x Slim Chickens #ChickenOut
Best Gaming Campaign
The Finalists Are:
- Far Cry 6: Coup Edition – A unique digital experience with physical rewards, Ubisoft x Black Soup
- The Goat Agency: Crash Bandicoot: On The Run
- Digital Voices x JUMP x D&D
- Fortnite’s Rift Tour featuring Ariana Grande Influencer Activation
- Lauriane Maher & Emma Simmons for Gameloft for Brands
- Lightfox Games and Tribe Gaming
- Google Play presents: Mobiles Games Show
- Schell Games, I Expect You To Die 2
Best Home and Garden Campaign
The Finalists Are:
- Awin & B&Q: Choosing Change
- [m]STUDIO – K 5 Premium with Smart Control – INCA Influencer Activation
- MuteSix, BarkBox
- Ogilvy US x LG CordZero: All In One Tower Vacuum Campaign
Best Sport, Health & Fitness Campaign
The Finalists Are:
- Allianz – Xmas Runmix – Ogilvy France
- Flora & Ready10 – Get Towns Active 2021: building brand equity through influencer engagement
- Ogilvy US x IHG: EVEN Hotels
- Ogilvy US x LG: Tone Campaign
- Tour De Joy – Ogilvy UK
Best Telecoms Campaign
The Finalists Are:
- gen.video | Lenovo IdeaPad Duet 3i
- Leaders & Samsung 2021 – #We_Are_Samsung
- Samsung Business – #JoinTheFold – Ogilvy UK
Best Travel & Lifestyle Campaign
The Finalists Are:
- Digital Voices x Trainline: Freedom Day 2021
- Ogilvy US x IHG: avid hotels
- Ogilvy US x IHG: avid hotels
- Social Studies x AmiGo Launch
AGENCY AWARDS
Best Boutique Influencer Marketing Agency

- The world’s leading influencer marketing group.
- Leaders developed solutions to fully monetize the influencer marketing ecosystem.
The Finalists Are:
- Buttermilk Agency – Global Influencer Marketing Specialists
- ChannelMumTalent.com
- Creed & Culture
- HireInfluence
- Intuition Media Group
- Pepper Studio: Best Boutique Influencer Marketing Agency
- Purple Goat Agency
- The Good Egg
Best Large Influencer Marketing Agency

Influencity provides 60+ features to manage multiple campaigns at the time, saving time and increasing your ROI. Influencity’s software allows you to manage any type of campaign or collaboration from the beginning to the end, on a single platform. Search in a few minutes among 55+ million influencers, updated in real-time, distributed globally in the top social networks. 20+ search criteria to filter influencers and their audiences. Analytical influencer view necessary also to discard fake influencers. Custom campaign workflows, automated tasks, and advanced campaign reporting. Founded in 2014, Influencity works with customers in more than 17 countries, including agencies like IPG, Havas Media and Ogilvy, and also with brands like Nestle, Johnson & Johnson and Mattel.
The Finalists Are:
- Engage Hub – Best Large Influencer Marketing Agency
- Fanbytes by Brainlabs – Helping Brands Win The Hearts Of Gen Z
- INSTINCT3
- SEEN Connects
- TATAM Digital
- THE FIFTH
- The Goat Agency
TECHNOLOGY AWARDS
Best Influencer Marketing Platform

- IMAI (InfluencerMarketing.AI) is an Awards Winning Influencer Marketing Technology. IMAI helps to discover influencers, providing access to in-depth insights, demographic and psychographic data for over 130 million influencers, which is the largest database in the world.
- The platform Including unique insights such as Story views, Link clicks, Audience overlap, and other KPIs to predict ROI.
- IMAI offers complete White Label automation solutions.
The Finalists Are:
- Captiv8
- CreatorIQ
- Curacity
- GRIN
- impact.com, influencer and creator partnership solution
- Influencer.com
- Influencity
- Mavrck
Best Influencer Marketing Technology
The Finalists Are:
- BuzzGuru – Competitive Intelligence for Influencer Marketers
- Captiv8 Content Boosting Suite
- CJ x CreatorIQ: Two Industry Leaders, One Great Solution
- IMAI – Your Influencer Marketing Partner
- Influencity
- Pixlee for Creators
- Tagger Media
- ThisThat
Industry Choice of SaaS or Technology
The Finalists Are:
- IMAI
- ThisThat
- ThisThat
PLATFORM AWARDS
Best Multi-Platform Campaign
The Finalists Are:
- Buttermilk Agency x Dior: The Art of Gifting
- IOC x Coca-Cola – #IBelongHere – Ogilvy UK
- Lightfox Games and Tribe Gaming
- PashaBiceps x Steel Series Prime
- Pepper Studio presents: Cineworld Christmas Gifting Range: #TingleBells & #CinemASMR
- Schell Games, I Expect You To Die 2
Best Use of Instagram
The Finalists Are:
- Flora & Ready10 – Get Towns Active 2021: building brand equity through influencer engagement
- Meta x Billion Dollar Boy: Creator For Causes
Best Use of TikTok

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.
Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, London, and Ukraine. In September 2021, CreatorIQ acquired Tribe Dynamics, the leading influencer marketing platform helping passion driven brands drive digital earned media. For more information, visit CreatorIQ.com.
The Finalists Are:
- MediaCom #BeBold
- MuteSix, BarkBox
- QYOU Media and Universal Pictures – Sing 2
- Rimmel London x Storm Models #DiscoverMe TikTok Creator Search
- TAKUMI La Roche-Posay USA, First Annual National Hyaluronic Acid Day
- Tango – ‘Time to Tango’, INCA
- Awin: Using TikTok to give Etsy’s Mother’s Day sales a ‘boost’
Best Use of YouTube
Tagger is a powerful, intuitive, end-to-end influencer marketing platform and creator listening engine revolutionizing the industry. With direct relationships with all major social media platforms, as well as exclusive access to billions of valuable data points, Tagger provides users with invaluable discovery capabilities, research and analytics, and customizable reports. The platform allows brands, agencies, and media companies to plan campaigns, measure popularity, discover and activate influencers, and report what matters most. 2-Time WINNER of “Best Influencer Marketing Platform” at the 2021 & 2019 Influencer Marketing Awards, WINNER of “Best Influencer Marketing Platform” at the 2020 Digiday Technology Awards, named “Best Influencer Marketing Company” at the MarTech Breakthrough Awards in both 2019 & 2020, Tagger’s SaaS solution provides an up-leveled and streamlined influencer marketing experience, empowering users to maximize their ROI with ease.
The Finalists Are:
- Adobe x Ketchum – YouTube Programme 2021
- Digital Voices x Yoplait: Moments of Gold with YouTube Shorts
- Ogilvy US x IBM: NIBL
- Reach Agency x HULU — Only Rudy’s in the HULU building
- THE FIFTH x YouTube Originals: Pride
TEAM AWARDS
Best Team in Influencer Marketing
The Finalists Are:
- Audiencly – Influencer Agency
- Collectively
- gen.video | Inform. Inspire. Empower.
- ITB Worldwide
- THE FIFTH
- The Influencer Shop at Ogilvy
Rising Star of the Year

Tatam.Digital is a global, award-winning, influencer marketing agency focused on the lower funnel. Tatam runs influencer-driven user acquisition campaigns for subscription-based apps and D2C e-commerce brands using its own developed methodology and tools, to pursue, measure, and deliver results comparable to other paid media efforts (CPI, CPA, CAC, ROAS). Tatam’s strength is in its ability to scale across 17 markets and 9 languages, only in 2021 deployed +4500 sponsorships with +3500 influencers.
The Finalists Are:
- Angelo Simon – Audiencly GmBH
- Charly Booth – Engage Hub
- Emily Martin – TAKUMI
- Isabella Muggeo – gen.video
- Joseph Black and Oliver Jacobs – UniTaskr
- Olivia Prendergast – Ogilvy