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2023 Shortlist

We are delighted to unveil the 2023 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.

Click on the tabs below to reveal the shortlist of potential winners for each category.

 

CAMPAIGN AWARDS


Best B2B Campaign

 

The Finalists Are

  • PMG & SurveyMonkey – #JustAsk

  • Samsung Business – #JoinTheFold: Fluid Working – Ogilvy UK

  • The All Inclusive Photo Project For Celebrity Cruises


Best Brand Engagement Campaign

 

The Finalists Are

  • 100 Faces of Lincoln Campaign – KRo Events & Hudson Rouge

  • Buttermilk x Armani: #GiftedByArmani

  • Coors Light Always On

  • Digital Voices x Duolingo: Chunkz and Yung Filly

  • MG Empower: Stripes

  • Natura’s Fathers Day with Mano Brown

  • Ogilvy North America and Schmidt Futures Rise

  • What They Said X Compare The Market


Best Cause-Led Campaign

 

The Finalists Are

  • Amplifying Voices: Deaf West Theatre and Collidescope’s Transformative Collaboration

  • DCMS #LonelinessLooksLike with 23red, powered by Pepper Studio

  • Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

  • HeadCount Midterms 2022 x Digital Voices

  • IZEA, Cactus & Colorado Crisis Services – LGBTQIA+ Community Mental Health Initiative

  • R&CPMK x Unilever Knorr World Eat For Good Day 2023 #KnorrDareToTry

  • Tommee Tippee: Building raw, honest parenthood conversations


Best Influencer Commerce Campaign or Strategy

 

The Finalists Are

  • #PartyNeverStops for FLANNELS by Whalar, TikTok

  • Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing

  • Campfire x Vaseline

  • Collective Voice x Walmart Always-On Influencer Campaign

  • Dove – iCommerce Pilots – Ogilvy UK

  • Karma

  • LTK X Warehouse (May – December)

  • Scent-sational ROI: TATAM x Scentbird

  • Schweppes–Michelin Partnership Social Commerce Campaign–WPP Open X, led by Ogilvy China

  • TAKUMI x Revlon – Britney Spears Fragrances


Best Use of a Small Budget

 

The Finalists Are

  • Anheuser-Busch: Fireball X 2.0 Social Influencer Launch

  • BIG little LDN for ALA Insurance

  • BILT x Digital Voices

  • Caught by Coors Light

  • Cruces x Rosas – “El Jabón que mancha” (Stain soap) – Ogilvy México

  • IZEA + Together for Safer Roads – World Day of Remembrance for Road Traffic Victims

  • Ogilvy North America and ERA Woman Corp

  • St. Modwen Homes x BCW London: St. Modwen’s Carbon-Negative Home

  • The Little Cow


Best Use of Data Insights

 

The Finalists Are

  • Captiv8

  • Ogilvy North America and Tyson Aidells

  • Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs

  • TATAM x Babbel: Unlocking the Power of Data for Growth


Most Creative Campaign

 

The Finalists Are

  • #CODSquadUp – Call of Duty TikTok Takeover

  • Heineken Silver x Billion Dollar Boy

  • How Goat built hype for the re-launch of Saints Row in the most creative ways imaginable!

  • lululemon x MagicLinks: The Chargefeel Campaign

  • Ogilvy North America and Dove – Beauty Bar Challenge

  • Ogilvy North America and ERA Woman Corp

  • Play-Doh’s Parenting Is Messy by PrettyGreen for Hasbro

  • THE FIFTH x TSB – A workplace that works for everyone


Most Effective Campaign for ROI

 

The Finalists Are

  • #PartyNeverStops for FLANNELS by Whalar, TikTok

  • Disrupt x TodayTix London Theatre Week

  • Dove – iCommerce Pilots – Ogilvy UK

  • Goat x ThisThat for Meta

  • impact.com and Ellos

  • LTK X Abercrombie & Fitch Cyber Week Campaign

  • Midol Heat Vibes Campaign In Partnership with gen.video

  • Modess #BeNextPeriodReady x Miss Universe Philippines Organization – Ogilvy/Pulse Communications


Most Effective Collaboration or Partnership

The Finalists Are

  • Captiv8 & TikTok

  • Coca-Cola x Rødekors Christmas campaign by Wavemaker

  • Here For It for H&M by Whalar, Mother

  • KFC Australia – KFC Degustation – Ogilvy Australia

  • LTK X Oasis

  • metapic x Nordic Nest: How to build up a highly efficient influencer base.

  • Modess #BeNextPeriodReady x Miss Universe Philippines Organization – Ogilvy/Pulse Communications

  • Redefining Personal Finance with Revolut’s ‘Defy Expectations’ Campaign


Most Effective Integrated Campaign

 

The Finalists Are

  • Amazon Fashion Gift Guide Helpline by Whalar

  • Buddy Media Group – Match Masters

  • Dove #StopTheNameCalling

  • eBay: Winning Back The Sneaker Community with an Influencer-Led 360 Campaig

  • LTK X Oasis

  • OMD UK & Channel 4 – Making Rise & Fall Unmissable For 16-34s

  • Ostelin Strong. Australia. Because when a woman is strong, there’s nothing she can’t do.

  • We see Africa

VERTICAL AWARDS


Best Family & Parenting Campaign

 

The Finalists Are

  • Carousel invites influencers to Find their Fierce for L.O.L. Surprise!

  • My Four Fabulous Uncles by Fiverr

  • Ogilvy North America and Merck

  • Parenting, Partnerships, and Performance: Influencing Subscriptions for The Week Junior

  • Play-Doh’s Parenting Is Messy by PrettyGreen for Hasbro

  • Rocket X Immediate Media (Youth & Parents)

  • The Goat Agency: Getting families excited for the new season of Disney’s Bluey

  • Walmart x MagicLinks: Back to School Campaigns


Best Fashion & Beauty Campaign

 

The Finalists Are

  • #EuEnvelheço (#IGrowOld)

  • BalaBala – GuYu China’s first Virtual Influencer for Girls – Ogilvy Shanghai

  • Buddy Media Group – Farfetch

  • Buttermilk x Elizabeth Arden: #MyBeautyCape

  • Digital Voices x Trilogy: #TrilogyTransformation

  • Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

  • eBay: Winning Back The Sneaker Community with an Influencer-Led 360 Campaign

  • Here For It for H&M by Whalar, Mother

  • L’Oreal Paris Rosy Glow x Billion Dollar Boy

  • LTK X Abercrombie & Fitch Cyber Week Campaign


Best Food & Drink Campaign

The Finalists Are

  • #HeinzMasterz

  • Cantera Negra x Perlu: Success in the Void

  • Coca-Cola – There’s Magic when we eat together – WPP Open X, led by T&A Ogilvy Vietnam

  • Coca-Cola Pizza Village by TERRITORY Influence

  • Coca-Cola Zero Sugar – Take a Taste – WPP Open X, led by Ogilvy

  • DiGiorno Made Us Do It

  • Heineken Silver x Billion Dollar Boy

  • KFC Australia – KFC Degustation – Ogilvy Australia

  • La Vie x Digital Voices: Veganuary

  • Socially Powerful x Leffe: The Leffe Kitchen

  • summer.


Best Gaming Campaign

 

The Finalists Are

  • #GamerVsWorld by Portal A, in partnership with Lenovo and AMD

  • ASUS ROG Pantheon Campaign by Ranieri Agency

  • Buddy Media Group – Match Masters

  • Candy Cave UK x Billion Dollar Boy

  • Fall Guys Free-For-All Launch – Epic Games & Mediatonic x Cherry Pick Talent

  • Fourth Floor Creative

  • Gleam and Pringles

  • Resolution Games – Demeo PC Edition + PlayStation Launch Campaigns

  • Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs


Best Sport, Health & Fitness Campaign

 

The Finalists Are

  • Arab Bank – Arabi Fitness Campaign – Ogilvy Jordan

  • ASICS Colour Injection Collection

  • Ear to the Ground & PlayStation – PlayStation House

  • Listerine Secret Formula

  • Mumbai Indians (MI) – MI Cape Town – Ogilvy South Africa

  • Ogilvy Singapore and Ogilvy Health


Best Travel & Lifestyle Campaign

 

The Finalists Are

  • #FindYourDrive for Turo by Whalar

  • Gleam and Hilton

  • MSC CRUISES & YKONE – MSC World Europa Launch

  • Ogilvy North America and World of Hyatt

  • Pepper Studio Presents: The Northwest of Ireland, for Tripadvisor and Tourism Ireland

  • The All Inclusive Photo Project For Celebrity Cruises

  • The Good Egg for Visit Oman – #HalfTimeForOman

AGENCY AWARDS


Best Boutique Influencer Marketing Agency

 

The Finalists Are

  • Buddy Media Group

  • MCR-Agency

  • MUMFLUENCER

  • Outreach Agency

  • Project X

  • Purple Goat Agency

  • Spicing Up the Influencer Marketing Space: Pepper Studio

  • The Good Egg | Creative. Influencer. Social

  • The Good Influence


Best Large Influencer Marketing Agency

The Finalists Are

  • Billion Dollar Boy

  • Cure Media

  • Establishing The Goat Agency as the global market leader for influencer marketing!

  • Kairos Group – Best Large Influencer Marketing Agency

  • Linqia, the calm in the chaos of influencer marketing

  • Ogilvy Influence Global

  • THE FIFTH

  • Whalar – Powering the Creator Economy

TECHNOLOGY AWARDS


Best Influencer Marketing Platform

 

The Finalists Are

  • Aspire.io

  • Brand Ripplr Influencer Marketing Platform

  • Captiv8

  • CreatorIQ

  • Cure Media

  • Kolsquare

  • Mavrck

  • Tagger: The Global Leader in Influencer Marketing and Social Intelligence


Best Influencer Marketing Technology

 

The Finalists Are

  • Captiv8 Creator Affiliate Suite

  • Hypetrain

  • Influencity – Influencer Marketing Platform

  • NEXT – the ultimate Influencer Intelligence Software

  • ThisThat

REGIONAL AWARDS


Best Influencer Partnership Strategy - APAC NEW

 

The Finalists Are

  • Ogilvy Singapore and Ogilvy Health

  • Surfshark


Best Influencer Partnership Strategy - EMEA NEW

 

The Finalists Are

  • Amazon Fashion Gift Guide Helpline by Whalar

  • impact.com and Ellos

  • LTK X Oasis

  • Mumbai Indians (MI) – MI Cape Town – Ogilvy South Africa

  • The Good Egg for JYSK

  • We see Africa


Best Influencer Partnership Strategy - LATAM NEW

 

The Finalists Are

  • Cruces x Rosas – “El Jabón que mancha” (Stain Soap) – Ogilvy México

  • Magazine Luiza – The biggest virtual influencer in the world – OGILVY Brazil


Best Influencer Partnership Strategy - NAM NEW

 

The Finalists Are

  • Amazon Music & Acceleration Partners: Exceptional Performance via Influencer Partnerships

  • Coca-Cola – FIFA Trophy Tour – WPP Open X, led by Ogilvy

  • impact.com and Interparfums inc.

  • Ogilvy North America and Citizens Bank

  • Ogilvy North America and ERA Woman Corp

CONTENT AWARDS


Best Use of Long Form Content NEW

 

The Finalists Are

  • Candy Cave UK x Billion Dollar Boy

  • Coca-Cola – Byte – WPP Open X, led by Ogilvy

  • impact.com and Vivaia


Best Use of Short Form Content NEW

 

The Finalists Are

  • Cadbury – Big Win-Win – Ogilvy UK

  • Fayrli x Le Wagon London

  • Hypetrain

  • MY B&O, MY STORY for Bang & Olufsen by Whalar

  • NVIDIA Studio In Partnership With gen.video

  • Pfizer Italia and Meningitis awareness campaign on TikTok powered by BCW

  • StudioB x Disney x Pixar – Chasing Doors

  • Zalando Always On

TEAM AWARDS


Best Team in Influencer Marketing

 

The Finalists Are

  • impact.com / Studio

  • Ogilvy North America Influence Team

  • Ogilvy UK

  • T&A Ogilvy Vietnam – A Creative Innovation Influencer Marketing Team

  • THE FIFTH

  • ViralMango


Content Creator of the Year (Voted)

The Finalists Are

  • Brandon B

  • Grace Wells

  • Hand Luggage Only

  • Helen Christie

  • Kelly Louise Killjoy X Wavemaker

  • Rimmel London Content Creators

  • The Anna Edit

  • THE FIFTH TALENT x Donna Bartoli


Game Changer of the Year

 

The Finalists Are

  • Ansley Williams, Ogilvy

  • Ashley Rudder, Whalar

  • Dylan Grey, ThisThat ltd

  • Gemma Styles, Gleam Futures

  • Kristina Tabacco, CJ

  • Meggan Grubb, Gleam Futures

  • Nina Tame, Gleam Futures

  • Rahul Titus, Ogilvy


Rising Star of the Year

The Finalists Are

  • Amber Moak, Resolution Games

  • Courtnee Haley, THE FIFTH

  • Lara Olson, Ogilvy North America

  • Natalie Van Dijk, impact.com

  • Riley Nunes, Whalar

  • Steph Money, ThisThat Ltd


Together We Solved That! NEW

 

The Finalists Are

  • 100 Faces of Lincoln Campaign – KRo Events & Hudson Rouge

  • First Rabbi-certified Synagogue in the Metaverse

  • Solving Toxic Filters – Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

  • TAKUMI x ThisThat | Self-Serve Brand Lift at Scale

  • The Corner x ABRDN’s Retirement Services

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