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2022 Shortlist

We are delighted to unveil the 2022 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.

Click on the tabs below to reveal the shortlist of potential winners for each category.

 

CAMPAIGN AWARDS


Best Brand Engagement Campaign

 

The Finalists Are:

  • Buddy Media Group & musicMagpie #mountrecyclemore
  • Buttermilk Agency x Gopuff
  • Digital Voices x JUMP x D&D
  • P&G x Ketchum – Herbal Essences Bio Renew Mask Blind Reveal
  • IOC x Coca-Cola – #IBelongHere – Ogilvy UK
  • Lightfox Games and Tribe Gaming
  • Mauveworx and Krispy Kreme UK & IRE Summer Chill Truck
  • PrettyGreen: Nerf Upload

Best Cause-Led Campaign

 

The Finalists Are:

  • Adobe x Ketchum – Love The Journey Campaign
  • Bee Influence x Greenpeace “Tesco Destroys Forests” Campaign
  • Buddy Media Group & musicMagpie #mountrecyclemore
  • #CheckBeforeYouChat
  • Meta x Billion Dollar Boy: Creator For Causes
  • THE FIFTH x YouTube Originals: Pride
  • THE FIFTH x YouTube Originals X Don’t Panic: Seat at the Table

Best Long Term Partnership NEW

 

The Finalists Are:

  • Adobe x Ketchum – Insider Programme 2021
  • Breaking the market with Gorillas
  • Collectively + QuickBooks
  • gen.video | Hewlett-Packard
  • OMD Create x Channel 4
  • TATAM x Babbel

Best Multi-Channel Campaign

The Finalists Are:

  • Crash Bandicoot: On The Run
  • HireInfluence
  • IOC x Coca-Cola – #IBelongHere – Ogilvy UK
  • PrettyGreen: Nerf Upload
  • PrettyGreen: Play-Doh Home Protection Service
  • The Smear Word – Mind+Matter – Roche Diagnostics

Best Social Commerce Campaign

The Finalists Are:

  • #BeBold
  • FansRevenue
  • gen.video | Lenovo – National, Multi-Retailer Campaign Initiative: Slim 7 & Legion 5 Line-Up
  • IKEA – Live Shopping – Ogilvy Greece
  • Leaders x Argania Campaign
  • Mastercard Hong Kong Women Entrepreneur Hub 2021

Best Use of a Small Budget

The Finalists Are:

  • #BringBackBrum x borne
  • Disrupt
  • PrettyGreen & What They Said: Hasbro Very Important Players
  • Ogilvy US x IBM: Global Markets
  • Ogilvy US x IHG: avid hotels
  • Schell Games, I Expect You To Die 2
  • Semilac chooses Wildfire to launch their at-home nail salon brand in the UK
  • The Corner

Best Use of Affiliate Marketing NEW

The Finalists Are:

  • CJ x Converse: Back to School with TikTok
  • DMi Partners and impact.com transform TUSHY’s bottom-heavy affiliate program
  • gen.video | Hewlett-Packard – Omen & Victus Gaming Laptops
  • JANE
  • Lightfox Games and Tribe Gaming
  • OLIPOP, Karalynne Call (Just Ingredients)

Best Use of Data

The Finalists Are:

  • Cure Media
  • LTK x MATCHESFASHION
  • LTK x River Island
  • PrettyGreen: Nerf Upload
  • Ogilvy US x Tyson: Friendsgiving
  • TATAM x Adobe Lightroom

Most Creative Influencer Marketing Campaign

 

The Finalists Are:

  • Fanbytes by Brainlabs x Public Health England: Changing Gen Z Behaviours In Response To Covid-19
  • KFC – ‘Your Chicken Could Never’, INCA
  • PrettyGreen: Nerf Upload
  • Pepper Studio presents: Cineworld Christmas Gifting Range: #TingleBells & #CinemASMR
  • Relatable and Adobe Creator Collective
  • Schell Games, I Expect You To Die 2
  • SEEN Connects

Most Effective Campaign for ROI

The Finalists Are:

  • Abercrombie & Fitch Brand Transformation
  • Eva NYC
  • PrettyGreen & What They Said: Hasbro Very Important Players
  • PrettyGreen: Nerf Upload
  • Pepper Studio & Future: The Week & The Week Junior
  • TATAM x Scentbird

Most Effective Collaboration

 

The Finalists Are:

  • Abercrombie & Fitch Brand Transformation
  • #BeBold
  • Billion Dollar Boy x Walkers Lunch #CrispIN #CrispOUT
  • HP Custom Content
  • IOC x Coca-Cola – #IBelongHere – Ogilvy UK
  • Lightfox Games and Tribe Gaming
  • metapic x MAC Cosmetics Micro and nano influencers for performance-based traffic and awareness
  • PrettyGreen & What They Said: Pantene Miracles Silky and Glowing

VERTICAL AWARDS


Best Automotive Campaign

 

The Finalists Are:

  • BMW FCB Inferno
  • Ford – Van Life: Provider of Freedom – Ogilvy France
  • another: Turning Porsche petrol-heads into electric-heads, without a single dime spent!

Best Family and Parenting Campaign

 

The Finalists Are:

  • Boots – Parenting Club – Ogilvy UK
  • Carousel turns up the volume for L.O.L. Surprise! Dance Dance Dance Launch
  • eaeo global & Xplora Technology Movie Studio Partnership Campaign
  • Huggies – ‘Every hug makes you stronger’ – Ogilvy Romania
  • PrettyGreen: Nerf Upload
  • PrettyGreen: Play-Doh Home Protection Service

Best Fashion and Style Campaign

 

The Finalists Are:

  • Buttermilk Agency x Primark
  • H&M Holiday and Gifting
  • ITB x UGG FEEL EMEA Influencer Campaign
  • LTK x MATCHESFASHION
  • LTK x River Island
  • PUMA #MyMayzeCrew

Best Food and Drink Campaign

 

The Finalists Are:

  • Billion Dollar Boy x Walkers Lunch #CrispIN #CrispOUT
  • Bombay Sapphire – Bombay Supermarket – Ogilvy UK
  • Buttermilk Agency x Graze: That’s a Graze Idea
  • HP Custom Content
  • Digital Voices x Yoplait: Moments of Gold with YouTube Shorts
  • THE FIFTH x Slim Chickens #ChickenOut

Best Gaming Campaign

The Finalists Are:

  • Far Cry 6: Coup Edition – A unique digital experience with physical rewards, Ubisoft x Black Soup
  • Crash Bandicoot: On The Run
  • Digital Voices x JUMP x D&D
  • Fortnite’s Rift Tour featuring Ariana Grande Influencer Activation
  • Lauriane Maher & Emma Simmons for Gameloft for Brands
  • Lightfox Games and Tribe Gaming
  • Google Play presents: Mobiles Games Show
  • Schell Games, I Expect You To Die 2

Best Health and Beauty Campaign

The Finalists Are:

  • Billion Dollar Boy x SK-II – “The Power of Pitera”
  • Buttermilk Agency x Sanctuary Spa: This Counts
  • Canescool – Mind+Matter – MediaCom – Bayer
  • Eva NYC
  • PrettyGreen & What They Said: Pantene Miracles Silky and Glowing
  • Rimmel London x Storm Models #DiscoverMe TikTok Creator Search

Best Home and Garden Campaign

 

The Finalists Are:

  • Awin & B&Q: Choosing Change
  • [m]STUDIO – K 5 Premium with Smart Control – INCA Influencer Activation
  • MuteSix, BarkBox
  • Ogilvy US x LG CordZero: All In One Tower Vacuum Campaign

Best Sport and Fitness Campaign

 

The Finalists Are:

  • Allianz – Xmas Runmix – Ogilvy France
  • Flora & Ready10 – Get Towns Active 2021: building brand equity through influencer engagement
  • Ogilvy US x IHG: EVEN Hotels
  • Ogilvy US x LG: Tone Campaign
  • Shimano – Tour De Joy – Ogilvy UK

Best Telecoms Campaign

 

The Finalists Are:

  • gen.video | Lenovo IdeaPad Duet 3i
  • Samsung 2021 – #We_Are_Samsung
  • Samsung Business – #JoinTheFold – Ogilvy UK

Best Travel Campaign

 

The Finalists Are:

  • Digital Voices x Trainline: Freedom Day 2021
  • Ogilvy US x IHG: avid hotels
  • Ogilvy US x IHG: avid hotels
  • Social Studies x AmiGo Launch

AGENCY AWARDS


Best Boutique Influencer Marketing Agency

The Finalists Are:

  • Buttermilk Agency – Global Influencer Marketing Specialists
  • ChannelMumTalent.com
  • Creed & Culture
  • HireInfluence
  • Intuition Media Group
  • Pepper Studio: Best Boutique Influencer Marketing Agency
  • Purple Goat Agency
  • The Good Egg

Best Large Influencer Marketing Agency

The Finalists Are:

  • Engage Hub – Best Large Influencer Marketing Agency
  • Fanbytes by Brainlabs – Helping Brands Win The Hearts Of Gen Z
  • INSTINCT3
  • SEEN Connects
  • TATAM Digital
  • THE FIFTH
  • The Goat Agency

TECHNOLOGY AWARDS


Best Influencer Marketing Platform

The Finalists Are:

  • Captiv8
  • CreatorIQ
  • Curacity
  • GRIN
  • impact.com, influencer and creator partnership solution
  • Influencer.com
  • Influencity
  • Mavrck

Best Influencer Marketing Technology

 

The Finalists Are:

  • BuzzGuru – Competitive Intelligence for Influencer Marketers
  • Captiv8 Content Boosting Suite
  • CJ x CreatorIQ: Two Industry Leaders, One Great Solution
  • IMAI – Your Influencer Marketing Partner
  • Influencity
  • Pixlee for Creators
  • Tagger Media
  • ThisThat

Industry Choice of SaaS or Technology

 

The Finalists Are:

  • IMAI 
  • ThisThat

PLATFORM AWARDS


Best Multi-Platform Campaign

 

The Finalists Are:

  • Buttermilk Agency x Dior: The Art of Gifting
  • IOC x Coca-Cola – #IBelongHere – Ogilvy UK
  • Lightfox Games and Tribe Gaming
  • PashaBiceps x Steel Series Prime
  • Pepper Studio presents: Cineworld Christmas Gifting Range: #TingleBells & #CinemASMR
  • Schell Games, I Expect You To Die 2

Best Use of Instagram

 

The Finalists Are:

  • Flora & Ready10 – Get Towns Active 2021: building brand equity through influencer engagement
  • Meta x Billion Dollar Boy: Creator For Causes

Best Use of TikTok

The Finalists Are:

  • #BeBold
  • MuteSix, BarkBox
  • QYOU Media and Universal Pictures – Sing 2
  • Rimmel London x Storm Models #DiscoverMe TikTok Creator Search
  • TAKUMI La Roche-Posay USA, First Annual National Hyaluronic Acid Day
  • Tango – ‘Time to Tango’, INCA
  • Using TikTok to give Etsy’s Mother’s Day sales a ‘boost’

Best Use of YouTube

The Finalists Are:

  • Adobe x Ketchum – YouTube Programme 2021
  • Digital Voices x Yoplait: Moments of Gold with YouTube Shorts
  • Ogilvy US x IBM: NIBL
  • Reach Agency x HULU — Only Rudy’s in the HULU building
  • THE FIFTH x YouTube Originals: Pride

TEAM AWARDS


Best Team in Influencer Marketing

 

The Finalists Are:

  • Audiencly – Influencer Agency
  • Collectively
  • gen.video | Inform. Inspire. Empower.
  • ITB Worldwide
  • THE FIFTH
  • The Influencer Shop at Ogilvy

Rising Star

The Finalists Are:

  • Angelo Simon – Audiencly GmBH
  • Charly Booth – Engage Hub
  • Emily Martin – TAKUMI
  • Isabella Muggeo – gen.video
  • Joseph Black and Oliver Jacobs – UniTaskr
  • Olivia Prendergast – Ogilvy

OUR 2022 SPONSORS

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