We are delighted to unveil the 2020 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.
Click on the tabs below to reveal the shortlist of potential winners for each category.
VERTICAL AWARDS
Best Cause-Led Campaign NEW
Kindred is the new marketplace that allows people to do good as they go about their daily lives. It’s a new platform that is responding to the increasing calls from consumers who want to do better. With the power of a global community, Kindred allows users to share what they love with genuine recommendations and give their followers and friends significant savings on some of the world’s top brands and local stores. The best bit is, that as people accept advocates recommendations, a substantial percentage of that sale goes to a charity of their choice as well as generate funds.
The Finalists Are:
- IMA for Justdiggit
- Influencer, Publicis • Poke & Facebook for Young Minds
- MSL and Huawei
- Ogilvy for Social.Lab
- Pulse Advertising for TikTok
Best Gaming Campaign NEW
The Finalists Are:
- 160over90 for EA SPORTS FIFA
- Kairos Media for Call of Duty
- United Esports for Konami – Yu-Gi-Oh! Duel Links
- Viral Nation for Tencent Games
- Wildfire for Volcano Games
Best Food and Drink Campaign
The Finalists Are:
- Buttermilk for Carapelli
- Collectively for The Absolut Company
- IMA for HelloFresh
- Influencer and OMD UK for Arto LIFEWTR
- Ogilvy UK and Amazon for Bacardi
- Tailify for Milk & More
- Takumi for Boë Gin
Best Travel Campaign
The Finalists Are:
- Ogilvy UK for LEVEL
- the projects* for Hotels.com
Best Family and Parenting Campaign
The Finalists Are:
- MSL and Huawei
- The Corner and Agenda 21 for Little Dish
Best Sport and Fitness Campaign
The Finalists Are:
- 160over90 for PUMA
- Ball Street x Paddy Power
- Ogilvy UK for ŠKODA UK
- Talent Village for Gymshark
- THE FIFTH for TAG HEUER
Best Fashion and Style Campaign
The Finalists Are:
- Awin for Simply Be
- rewardStyle for Mytheresa
- rewardStyle for Topshop
Best Beauty Campaign
Traackr is an influencer marketing platform for global influencer strategies, which enables influencer discovery, vetting, management and measurement of influencer programs. The platform gives marketing teams the ability to make strategic influencer marketing decisions with unparalleled access to global data, market performance benchmarks and competitive insights. Traackr powers influencer marketing for beloved global brands, including L’Oreal, Microsoft, Samsung, USAA, Merck, Roche and Capital One. Headquartered in San Francisco, Traackr has offices in New York, Boston, London and Paris.
The Finalists Are:
- Buttermilk for Dior
- IPSY
- Ogilvy UK for Boots UK
- Pulse Advertising for MAC Cosmetics USA
- Takumi for BaByliss
TECHNOLOGY AWARDS
Best Influencer Discovery Tool
The Finalists Are:
- CreatorIQ
- Impact
- Influencity
- Tagger
- Traackr
Best Relationship Management Tool
The Finalists Are:
- CJ Affiliate
- Influencity
- Traackr
Best Campaign Planning and Management Tool
The Finalists Are:
- CreatorIQ
- Influencity
- Q-83
- Tagger
- Traackr
Industry Choice of Technology or SaaS
The Finalists Are:
- Audience2Media
- CreatorIQ
- HypeAuditor
- Influencity
- Kindred
- Tagger
CAMPAIGNS & TECHNIQUES
Best Use of a Small Budget NEW
Takumi is a leading Instagram influencer marketing service that works with global brands to deliver campaigns using the best influencers on Instagram. Headquartered in the UK, Takumi has offices in London, Berlin and New York. Founded in 2015 Takumi was recently named among Britain’s fastest growing businesses and most promising scale-ups by Syndicate Room. Having carried out c. 2,400 campaigns to date, Takumi works with thousands of influencers and is trusted to manage influencer relationships and deliver impactful Instagram campaigns for hundreds of the world’s biggest agencies and brands, including Clarins, Kellogg’s, Visa, Pernod Ricard and Mercedes. The platform is taking a lead in the industry alongside regulatory bodies to uphold advertising standards and combat influencer fraud.
The Finalists Are:
- HCL Technologies – Analyst Relations Team
- Saulderson Media for Wondershare
Best Use of Data
The Finalists Are:
- Captiv8 and OMD, DDB for McDonald’s
- OST Marketing and Onalytica for Refinitiv
- rewardStyle for Mytheresa
- rewardStyle for Topshop
- Seen Connects
- The Hut Group
Most Effective Campaign for ROI
CreatorIQ’s Enterprise Creator Cloud is the system of record for global companies to manage & optimize influencer-driven campaigns at scale.
Our cloud solution enables intelligent creator discovery, streamlines end-to-end workflows, and drives meaningful measurement.
The Finalists Are:
- Ogilvy UK for Boots UK
- rewardStyle for Mytheresa
- rewardStyle for Topshop
Most Effective Collaboration or Partnership
The Finalists Are:
- Chloe Sims x Gold Boutique
- IMA for HelloFresh
- IMA for The Absolut Company
- Jelba for Allshoes Benelux: Redbrick x Martijn Kuipers
- MediaCom and Lucozade Zero for Factor Zero
- Ogilvy UK and Amazon for Bacardi
- Ogilvy UK for ŠKODA UK
- Pegasus and Traackr, Takumi for Seresto
- Shell, Zircom, Gomo and Automate
- Takumi for BaByliss
Most Creative Influencer Marketing Campaign
The Finalists Are:
- HCL Technologies – Analyst Relations Team
- Influencer, Karmarama and Capita for the British Army
- influencia by Digital Guru Media for Citroën India
- Ogilvy Social.Lab for ProRail
- Pulse Advertising for Tinder
- Shell China Limited
- Talent Village for Lacoste
Best Brand Engagement Campaign
The Finalists Are:
- Ball Street x Paddy Power
- Buttermilk for Dior
- Collectively for LinkedIn
- Gillette and CJ Affiliate
- IMA Influencer Marketing Agency for NIVEA
- Ogilvy UK for ŠKODA UK
- Pegasus for Flexitol
- Takumi for Camelot
Best Integrated Influencer Marketing Campaign (multi-channel)
CreatorIQ’s Enterprise Creator Cloud is the system of record for global companies to manage & optimize influencer-driven campaigns at scale.
Our cloud solution enables intelligent creator discovery, streamlines end-to-end workflows, and drives meaningful measurement.
The Finalists Are:
- Gleam Futures and Carat for Kellogg’s
- Influencer and OMD UK for Walkers Crisps
- IPSY
- Ogilvy UK for Boots UK
- R-Squared and Carat Cape Town for Beiersdorf
- Viral Nation for Match
Best Use of Video NEW
The Finalists Are:
- Brilliant Noise and Gleam Futures for EDF Energy
- Ogilvy UK and Amazon for Bacardi
- Renderspace and Pristop for Telekom Slovenije
PEOPLE & AGENCY AWARDS
Rising Star
The Finalists Are:
- Richard McLean: Impact
- Sam Crocker: Impact
- Mike Gadd: Kindred
- Paulina Anna Solway: Pulse Advertising & Talent Management
- India Sehmi: rewardStyle
- Suhit Amin: Saulderson Media
Best Large Influencer Marketing Agency
Leading global Influencer Marketing Automation Platform (SaaS). Whether you’re a brand or an agency we can help you professionalise and automate all aspects of your Influencer Marketing Campaigns within one platform. Search, Network (CRM), Campaign Management & Analytics all supported by a world-class Customer Success team.
The Finalists Are:
- Collectively
- Gleam Futures
- Kairos Group
- Tailify
- Takumi
- THE FIFTH
- Viral Nation
Best Boutique Influencer Marketing Agency
The Finalists Are:
- Buttermilk Agency
- HCL Technologies – Analyst Relations Team
- R-Squared
- Seen Connects
- Wildfire
GRAND PRIX
Grand Prix
Tagger is an integrated Influencer Marketing solution platform that allows brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.
