We are delighted to unveil the 2021 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.
Click on the tabs below to reveal the shortlist of potential winners for each category.
CAMPAIGN AWARDS
Best Cause-Led Campaign
The Finalists Are:
- Bottle PR & Rowse Honey: #FeedTheBees Campaign
- Cult Beauty: Healthcare & Care Worker Campaign
- Hjaltelin Stahl, Red Cross, National Gallery of Denmark & Coop: Touched – a response to Covid-19
- IMA & MediaMonks: Johnson & Johnson #CareWithPride Influencer Campaign
- INCA, Wavemaker & Nationwide: Together Against Hate
- Mind+Matter: Superdrug Faces of the Future
- Ogilvy UK: Hellmann’s Animal Crossing
- Ogilvy US: IKEA Let’s Have an I-KIKI
- Pepper Studio, Wavemaker & THINK! Be The Mate Who Won’t Speed
- PrettyGreen and Pantene present: My Hair Wont Be Silenced
- The Goat Agency & Purple Goat: Tesco – A Little Help Is
Best Use of a Small Budget
The Finalists Are:
- Bob’s Your Uncle: Ontario Beef Burger Battle 2020
- Most Effective Campaign on a Small Budget: Buddy Media Group: ‘More Than Just Music’ Spotify campaign
- Gifta, Green Vie, Georganics and Human Food
- Impact & ForwardPMX for Foot Locker: Smart Partnerships & Top Notch Content Drive Powerful Results
- Sparkloft Media: Promperu’s Influencer Zoom Cooking Class
- THE FIFTH x #SQUAREBYIT
- ‘Women Who Don’t Hold Back’ by Häagen-Dazs and PRM Global
Best Pro Bono Campaign NEW
The Finalists Are:
- Ogilvy UK & World Health Organisation: #ProtectYourHero
- PING Helsinki: #CoronaFacts
- SEEN Connects: #ClapForOurCarers – Pro Bono Work To Raise £5M For The NHS
Best Social Commerce Campaign NEW
The Finalists Are:
- MediaMonks & Johnson & Johnson: #CareWithPride Influencer Campaign
- Ogilvy US: Philips One
- Reach Agency & Pockets 4 Bits: Gamer Snacks Level Up
- Socially Powerful & Tefal’s “Sold Out” Influencer Marketing Programme
Best Multi-Channel Campaign
The Finalists Are:
- Buttermilk Agency x Dior Brand Fans
- Grason Agency & Fendi: Luxury Influencer Marketing Campaign Tests the Waters of New Social Platforms
- INCA & Mediacom: Wolf Blass Christmas 2020
- Ogilvy & LG: Elevated by OLED
- Ogilvy UK: British Airways BA100
- Ogilvy UK & Vodafone: Small Business Heroes
- Ogilvy US: Country Financial
- Reach Agency & Pockets 4 Bits: Gamer Snacks Level Up
- Sky TV | I Hate Suzie Influencer Campaign
Best Use of Data
Influencity is the most complete AI-powered influencer marketing platform with over 70 million influencers across the globe. It offers a full stack of solutions that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. With over 60 functionalities like influencer discovery, influencer stats, audience overlap, fraud detection, campaign management and tracking, Influencity is the platform of choice of worldwide brands and agencies like Nestle, IPG, Amazon, among others.
The Finalists Are:
- Best Use of Data: Portal from Facebook & Collectively, Inc.
- CreatorIQ & STAINMASTER®: Doubled Brand Resonance Engagement via Proprietary Sentiment Analysis
- Jane
- rewardStyle x Harvey Nichols
- rewardStyle x Missguided
- Citizen Relations Zevo Marketing Moneyball: Using Data to Change the Game
Most Effective Campaign for ROI
The Finalists Are:
- Bottle PR & Rowse Honey: #FeedTheBees Campaign
- gen.video & HP: Black Friday Campaign
- GRIN & MuteSix + Snibbs
- GRIN & nutpods
- Pepper Studio & Dennis Publishing: The Week Junior Influencing Subscriptions
- rewardStyle x MATCHESFASHION
- Thinkerbell & General Mills: How a social challenge united tennis stars & drove headlines and sales.
- ‘Women Who Don’t Hold Back’ by Häagen-Dazs and PRM Global
Most Effective Collaboration or Partnership
The Finalists Are:
- Digital Voices X BBC Sounds: Sounding It Out
- MediaMonks & L’ORÉAL (U.K.) LIMITED: #WonderWaterWhip Influencer Campaign
- MSL UK: PUMA SUEDE – For All Time
- Ogilvy Spain & Zalando x Google Maps ‘Street it all’
- rewardStyle x Amazon Fashion EU
- rewardStyle x Harvey Nichols
- Riddle & Bloom x Prime Student
Most Creative Influencer Marketing Campaign
NeoReach is a world-class influencer marketing agency that has run viral campaigns for brands such as Walmart, Netflix, Facebook, Airbnb, DraftKings, TikTok, and many more. NeoReach is a leader in multi-platform content creation and strategy to empower brands to run their strongest campaigns backed by data and managed by a team of experts.
The Finalists Are:
- Ketchum UK & Colgate-Palmolive: #PoutFree
- MG Empower & Bumble: #MyLoveIsBlackLove
- MSL UK & DISNEY+: A Taste Of More
- New Moon & One Green Bean for Hotels.com: Creature Critics
- Ogilvy UK: Hellmann’s Animal Crossing
- Ogilvy US: LG Second Act
- Relatable & Adobe: Photoshop Fantastic Voyage – Creativity for all with Adobe
- TAKUMI: Secret Sofa by Häagen-Dazs
Best Brand Engagement Campaign
The Finalists Are:
- Bottle PR & Rowse Honey: #FeedTheBees Campaign
- Digital Voices X BBC Sounds: Sounding It Out
- Fanbytes x ACCA: Getting a Gen Z audience to engage with accounting
- Hjaltelin Stahl & Visit Denmark: #JustDenmark
- MediaMonks & L’ORÉAL (U.K.) LIMITED: #WonderWaterWhip Influencer Campaign
- rewardStyle x Missguided
- Riddle & Bloom & Amazon: Prime Student Fall 2020 Social Influencer Program
- THE FIFTH x #SkySportsUnwrapped
VERTICAL AWARDS
Best Home and Garden Campaign
The Finalists Are:
- Billion Dollar Boy & method: Spread Joy. Not Germs
- CreatorIQ & STAINMASTER®: Doubled Brand Resonance Engagement via Proprietary Sentiment Analysis
- Digital Voices X MADE.COM: MADEover
- ForwardPMX, Frontgate & LIKEtoKNOW.it: Celebrating Interior Products During the Holidays
- Ogilvy US & PPG Paints: #SpiceUpYourSpace
Best Telecoms Campaign
The Finalists Are:
- Awin, Carphone Warehouse & Google: Influencing the Smartphone Market Through the Pixel Lens
- Best Telecoms Campaign: Portal from Facebook & Collectively, Inc.
- Gleam Solutions & BT Complete Wi-Fi 2020 Campaign
- inzpire.me: How Telia Raised Brand Awareness by 50%
- Ogilvy UK & Vodafone: Small Business Heroes
- Riddle & Bloom x Comcast: 2020 Xfinity College Influencer Program
Best Automotive Campaign NEW
The Finalists Are:
- Gleam Solutions & Jaguar F-Type Invigoration 2020 Campaign
- Ogilvy UK & SKODA V: Women’s Tour
- SHELL HELIX INDONESIA OHD CAMPAIGN
- Shell & Zircom: Global Trade Rewards Campaign
Best Gaming Campaign
Irwin Mitchell is a law firm with a leading practice of Media and Entertainment lawyers who have worked in the influencer marketing space for many years advising some of the industry’s best known talent, brands and agencies. Irwin Mitchell’s experience means that they are perfectly placed to de-risk and streamline the commercial deals that drive businesses operating in this space.
The Finalists Are:
- INSTINCT3 GmbH & Google Play: Play On Campaign – Wild Rift
- Ogilvy UK: Hellmann’s Animal Crossing
- Viral Nation & Tencent: PUBG MOBILE PROMOTION
Best Food and Drink Campaign
The Finalists Are:
- Digital Voices X Magnum: True to Pleasure Campaign
- Hjaltelin Stahl: Matilde Cocoa – The Cancelled Birthdays
- MediaMonks, Malibu Rum & Vice Virtue: #TheCoconutChallenge Influencer Campaign
- Ogilvy UK & Bombay Sapphire: ‘Stir Creativity’
- Ogilvy UK: Hellmann’s Animal Crossing
- Reach Agency & Pockets 4 Bits: Gamer Snacks Level Up
- Social Studies x Panera: Always-On Micro-Influencer Marketing
- TAKUMI: Secret Sofa by Häagen-Dazs
Best Family and Parenting Campaign
The Finalists Are:
- Citizen Relations & Duracell Inc.: Power Safely – Launching a Life Saving Innovation
- Best Family & Parenting Campaign: Portal from Facebook & Collectively, Inc.
- Gleam Solutions, Kellogg’s & Carat: Coco Pops Back to School 2020 Campaign
- Ogilvy UK & Fisher-Price Community Influence Program
- Ogilvy UK & SKODA: The SKODA SUV Family Showdown
- PrettyGreen & Hasbro present: Play Doh Colour of The Year
Best Sport and Fitness Campaign
The Finalists Are:
- New Moon for Hotels.com – Match Day Rituals
- Ogilvy UK: SKODA V-Women’s Tour
- THE FIFTH x #SkySportsUnwrapped
Best Fashion and Style Campaign
The Finalists Are:
- Billion Dollar Boy: Zalando Zerotypes
- ITB Worldwide & UGG: ‘Feel’ Global Influencer Campaign
- MSL UK & PUMA SUEDE: For All Time
- Ogilvy Spain & Zalando x Google Maps ‘Street it all’
- rewardStyle x Amazon Fashion EU
- rewardStyle x MATCHESFASHION
Best Beauty Campaign
The Finalists Are:
- Buttermilk Agency X Dior: Love Your Skin Without Compromise
- eaeo global x Geologie: Skincare As Unique As You
- Ethnic Reach & Vatika UK: #StrongerRoots – Every Strand Tells a Story
- Ketchum UK & Colgate-Palmolive: #PoutFree
- MediaMonks & L’ORÉAL (U.K.) LIMITED: #WonderWaterWhip Influencer Campaign
- PrettyGreen and Pantene present: My Hair Wont Be Silenced
INDUSTRY AWARDS
Best Industry Initiative NEW
The Finalists Are:
- American Influencer Council
- R-Squared Agency
AGENCY AWARDS
Best Large Influencer Marketing Agency
The Finalists Are:
- Billion Dollar Boy
- Collectively, Inc.
- Fanbytes
- Ogilvy UK
- Pulse Advertising
- rewardStyle + LIKEtoKNOW.it (LTK)
- THE FIFTH
- The Influence Agency
Best Boutique Influencer Marketing Agency
The Finalists Are:
- A Breakthrough Year for SEEN Connects
- Buttermilk Agency
- ChannelMumTalent.com
- Happy Cat
- Pepper Studio
- R-Squared Agency
TECHNOLOGY AWARDS
Best Influencer Marketing Platform NEW
The Finalists Are:
- Activate, an Impact Company, Influencer Marketing Solution
- Captiv8
- CreatorIQ for Best Influencer Marketing Platform
- GRIN
- LIKEtoKNOW.it (LTK)
- MagicLinks
- Post For Rent
- Tagger Media
- Traackr
- Vamp
Best Influencer Marketing Technology NEW
The Finalists Are:
- Captiv8
- HypeAuditor’s technology helps marketers create effective influencer marketing campaigns
- Influencity
- LTK Shopping Video
- Refersion
- Tribe Dynamics
Best Emerging Technology or Startup NEW
Citizen is an award-winning integrated communications agency who creates mutually-beneficial, human relationships with influencers. Their industry-leading tech and a startup mindset fuels an innovation pipeline and thoughtful attribution models for maximum efficiency. At Citizen, every influencer campaigns goes beyond vanity metrics with pretty pictures to deliver tangible, business results every time.
The Finalists Are:
- gen.video
- Q83
- Viral Nation: Influsoft
PLATFORM AWARDS
Best Use of TikTok NEW
Captiv8 is a full service influencer marketing solution that redefines end-to-end, inspiring you to think bigger, enabling you to plan smarter and empowering you to execute better. Through our intuitive workflow, brands can uncover actionable insights on trends, discover and vet influencers, seamlessly activate campaigns at scale, amplify branded content across the digital ecosystem, and prove business impact through our measurement dashboard. Our platform gives you the tools you need to build relationships and engaging content, while our teams lend experiences and strategic services to steer you clear of common influencer marketing pitfalls.
The Finalists Are:
- MediaMonks & L’ORÉAL (U.K.) LIMITED: #WonderWaterWhip Influencer Campaign
- Moose Toys & NeoReach: #OhMyGIF Influencer Campaign
- Ogilvy UK & World Health Organisation: #ProtectYourHero
- opr, MediaCom & Ogilvy Australia: KFC Buckethead Challenge
- Pulse Advertising: #BeatsDaisyChallenge
- QYOU Media & DreamWorks: The Croods Take TikTok
Best Use of YouTube NEW
The Finalists Are:
- Digital Voices X MADE.COM: MADEover
- Digital Voices X Stereo
- TATAM Digital: Blinkist by TATAM
Best Use of Instagram NEW
The Finalists Are:
- Billion Dollar Boy & method: Spread Joy. Not Germs
- Meditopia by TATAM
Best Multi-Platform Campaign NEW
The Finalists Are:
- Grason Agency & Fendi: Luxury Influencer Marketing Campaign Tests the Waters of New Social Platforms
- Ogilvy & LG: Elevated by OLED
- Ogilvy UK & Vodafone: Small Business Heroes
TEAM AWARDS
Rising Star
The Finalists Are:
- Allen Mao – Collectively, Inc.
- Beckii Flint – Pepper Studio
- Fatima Scott – Collectively, Inc.
- Kelly McGarry – Ketchum
- Marre Paone – Collectively, Inc.
- Molly Doyle Young – Impact Tech
Best Team in Influencer Marketing NEW
The Finalists Are:
- ChannelMumTalent.com
- Cult Beauty
- ITB Worldwide – Talent + Influencer Marketing Agency
- Ogilvy UK
- rewardStyle EMEA Brand Partnerships
- Team Tesco at Goat
- Viral Nation Influencer Marketing Team of the Year
