Shortlist

We are delighted to unveil the 2020 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.

Click on the tabs below to reveal the shortlist of potential winners for each category.

 

VERTICAL AWARDS


Best Cause-Led Campaign NEW

The Finalists Are:

  • IMA for Justdiggit
  • Influencer, Publicis • Poke & Facebook for Young Minds
  • MSL and Huawei
  • Ogilvy for Social.Lab
  • Pulse Advertising for TikTok

Best Gaming Campaign NEW

SPONSORSHIP AVAILABLE

The Finalists Are:

  • 160over90 for EA SPORTS FIFA
  • Kairos Media for Call of Duty
  • United Esports for Konami – Yu-Gi-Oh! Duel Links
  • Viral Nation for Tencent Games
  • Wildfire for Volcano Games

Best Food and Drink Campaign

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Buttermilk for Carapelli
  • Collectively for The Absolut Company
  • IMA for HelloFresh
  • Influencer and OMD UK for Arto LIFEWTR
  • Ogilvy UK and Amazon for Bacardi
  • Tailify for Milk & More
  • Takumi for Boë Gin

Best Travel Campaign

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Ogilvy UK for LEVEL
  • the projects* for Hotels.com

Best Family and Parenting Campaign

SPONSORSHIP AVAILABLE

The Finalists Are:

  • MSL and Huawei
  • PMYB x Ancestry UK
  • The Corner and Agenda 21 for Little Dish

Best Sport and Fitness Campaign

SPONSORSHIP AVAILABLE

The Finalists Are:

  • 160over90 for PUMA
  • Ball Street x Paddy Power
  • Ogilvy UK for ŠKODA UK
  • Talent Village for Gymshark
  • THE FIFTH for TAG HEUER

Best Fashion and Style Campaign

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Awin for Simply Be
  • rewardStyle for Mytheresa
  • rewardStyle for Topshop

Best Beauty Campaign

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Buttermilk for Dior
  • IPSY
  • Ogilvy UK for Boots UK
  • Pulse Advertising for MAC Cosmetics USA
  • Takumi for BaByliss

TECHNOLOGY AWARDS


Best Influencer Discovery Tool

SPONSORSHIP AVAILABLE

The Finalists Are:

  • CreatorIQ
  • Impact
  • Influencity
  • Tagger
  • Traackr

Best Relationship Management Tool

SPONSORSHIP AVAILABLE

The Finalists Are:

  • CJ Affiliate
  • Influencity
  • Traackr

Best Campaign Planning and Management Tool

SPONSORSHIP AVAILABLE

The Finalists Are:

  • CreatorIQ
  • Influencity
  • Q-83
  • Tagger
  • Traackr

Industry Choice of Technology or SaaS

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Audience2Media
  • CreatorIQ
  • HypeAuditor
  • Influencity
  • Kindred
  • Tagger

CAMPAIGNS & TECHNIQUES


Best Use of a Small Budget NEW

SPONSORSHIP AVAILABLE

The Finalists Are:

  • HCL Technologies – Analyst Relations Team
  • Saulderson Media for Wondershare

Best Use of Data

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Captiv8 and OMD, DDB for McDonald’s
  • OST Marketing and Onalytica for Refinitiv
  • rewardStyle for Mytheresa
  • rewardStyle for Topshop
  • Seen Connects
  • The Hut Group

Most Effective Campaign for ROI

The Finalists Are:

  • Ogilvy UK for Boots UK
  • rewardStyle for Mytheresa
  • rewardStyle for Topshop

Most Effective Collaboration or Partnership

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Chloe Sims x Gold Boutique
  • IMA for HelloFresh
  • IMA for The Absolut Company
  • Jelba for Allshoes Benelux: Redbrick x Martijn Kuipers
  • MediaCom and Lucozade Zero for Factor Zero
  • Ogilvy UK and Amazon for Bacardi
  • Ogilvy UK for ŠKODA UK
  • Pegasus and Traackr, Takumi for Seresto
  • Shell, Zircom, Gomo and Automate
  • Takumi for BaByliss

Most Creative Influencer Marketing Campaign

SPONSORSHIP AVAILABLE

The Finalists Are:

  • HCL Technologies – Analyst Relations Team
  • Influencer, Karmarama and Capita for the British Army
  • influencia by Digital Guru Media for Citroën India
  • Ogilvy Social.Lab for ProRail
  • Pulse Advertising for Tinder
  • Shell China Limited
  • Talent Village for Lacoste

Best Brand Engagement Campaign

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Ball Street x Paddy Power
  • Buttermilk for Dior
  • Collectively for LinkedIn
  • Gillette and CJ Affiliate
  • IMA Influencer Marketing Agency for NIVEA
  • Ogilvy UK for ŠKODA UK
  • Pegasus for Flexitol
  • Takumi for Camelot

Best Integrated Influencer Marketing Campaign (multi-channel)

The Finalists Are:

  • Gleam Futures and Carat for Kellogg’s
  • Influencer and OMD UK for Walkers Crisps
  • IPSY
  • Ogilvy UK for Boots UK
  • R-Squared and Carat Cape Town for Beiersdorf
  • Viral Nation for Match

Best Use of Video NEW

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Brilliant Noise and Gleam Futures for EDF Energy
  • Ogilvy UK and Amazon for Bacardi
  • Renderspace and Pristop for Telekom Slovenije

PEOPLE & AGENCY AWARDS


Rising Star

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Impact
  • Impact
  • Kindred
  • Pulse Advertising & Talent Management
  • rewardStyle
  • Saulderson Media

Best Large Influencer Marketing Agency

The Finalists Are:

  • Collectively
  • Gleam Futures
  • Kairos Group
  • Tailify
  • Takumi
  • THE FIFTH
  • Viral Nation

Best Boutique Influencer Marketing Agency

SPONSORSHIP AVAILABLE

The Finalists Are:

  • Buttermilk Agency
  • HCL Technologies – Analyst Relations Team
  • R-Squared
  • Seen Connects
  • Wildfire

GRAND PRIX


Grand Prix

The Grand Prix winner will be announced on the night.

Thanks to Our Sponsors

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