We are delighted to unveil the 2023 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.
Click on the tabs below to reveal the shortlist of potential winners for each category.
CAMPAIGN AWARDS
Best B2B Campaign NEW
The Finalists Are
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PMG & SurveyMonkey – #JustAsk
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Samsung Business – #JoinTheFold: Fluid Working – Ogilvy UK
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The All Inclusive Photo Project For Celebrity Cruises
Best Brand Engagement Campaign
The Finalists Are
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100 Faces of Lincoln Campaign – KRo Events & Hudson Rouge
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Buttermilk x Armani: #GiftedByArmani
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Coors Light Always On
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Digital Voices x Duolingo: Chunkz and Yung Filly
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MG Empower: Stripes
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Natura’s Fathers Day with Mano Brown
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Ogilvy North America and Schmidt Futures Rise
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What They Said X Compare The Market
Best Cause-Led Campaign
The Finalists Are
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Amplifying Voices: Deaf West Theatre and Collidescope’s Transformative Collaboration
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DCMS #LonelinessLooksLike with 23red, powered by Pepper Studio
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Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID
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HeadCount Midterms 2022 x Digital Voices
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IZEA, Cactus & Colorado Crisis Services – LGBTQIA+ Community Mental Health Initiative
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R&CPMK x Unilever Knorr World Eat For Good Day 2023 #KnorrDareToTry
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Tommee Tippee: Building raw, honest parenthood conversations
Best Influencer Commerce Campaign or Strategy NEW
The Finalists Are
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#PartyNeverStops for FLANNELS by Whalar, TikTok
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Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing
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Campfire x Vaseline
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Collective Voice x Walmart Always-On Influencer Campaign
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Dove – iCommerce Pilots – Ogilvy UK
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Karma
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LTK X Warehouse (May – December)
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Scent-sational ROI: TATAM x Scentbird
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Schweppes–Michelin Partnership Social Commerce Campaign–WPP Open X, led by Ogilvy China
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TAKUMI x Revlon – Britney Spears Fragrances
Best Use of a Small Budget
The Finalists Are
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Anheuser-Busch: Fireball X 2.0 Social Influencer Launch
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BIG little LDN for ALA Insurance
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BILT x Digital Voices
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Caught by Coors Light
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Cruces x Rosas – “El Jabón que mancha” (Stain soap) – Ogilvy México
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IZEA + Together for Safer Roads – World Day of Remembrance for Road Traffic Victims
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Ogilvy North America and ERA Woman Corp
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St. Modwen Homes x BCW London: St. Modwen’s Carbon-Negative Home
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The Little Cow
Best Use of Data
The Finalists Are
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Captiv8
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Ogilvy North America and Tyson Aidells
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Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs
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TATAM x Babbel: Unlocking the Power of Data for Growth
Most Creative Campaign
The Finalists Are
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#CODSquadUp – Call of Duty TikTok Takeover
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Heineken Silver x Billion Dollar Boy
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How Goat built hype for the re-launch of Saints Row in the most creative ways imaginable!
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lululemon x MagicLinks: The Chargefeel Campaign
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Ogilvy North America and Dove – Beauty Bar Challenge
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Ogilvy North America and ERA Woman Corp
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Play-Doh’s Parenting Is Messy by PrettyGreen for Hasbro
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THE FIFTH x TSB – A workplace that works for everyone
Most Effective Campaign for ROI
Influencity is an all-in-one influencer marketing tech solution that helps brands and agencies of all sizes and from all over the world manage end-to-end campaigns at scale. They use data to help customers make the best decisions for their influencer marketing strategy. The platform puts +170M influencer profiles at users’ fingertips and allows companies to filter influencers by niche, demographics, follower quality, and much more. Influencity provide accurate, on-demand influencer performance metrics that allow companies to make data-driven decisions when choosing their content creators. Lastly, their campaign and reporting tools provide forecasts and compile data so that performance can be estimated and measured from campaign to campaign, season to season, and year to year.
The Finalists Are
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#PartyNeverStops for FLANNELS by Whalar, TikTok
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Disrupt x TodayTix London Theatre Week
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Dove – iCommerce Pilots – Ogilvy UK
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Goat x ThisThat for Meta
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impact.com and Ellos
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LTK X Abercrombie & Fitch Cyber Week Campaign
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Midol Heat Vibes Campaign In Partnership with gen.video
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Modess #BeNextPeriodReady x Miss Universe Philippines Organization – Ogilvy/Pulse Communications
Most Effective Collaboration or Partnership

Billion Dollar Boy (BDB) is a leading global influencer agency, using industry-leading tech solutions to deliver integrated, effective creator advertising.
BDB was among the first global creator marketing agencies and has evolved to be one of the world’s fastest-growing agencies, with offices in London, Bristol, Germany, New York, New Orleans.
Since 2014, BDB has partnered with some of the world’s leading brands – including Heineken, King, PepsiCo, Campari Group, Amazon, and L’Oreal – connecting them with more than 13,000 vetted content creators and reaching over 10 billion users globally.
BDB is also an official marketing partner of Meta and TikTok, and was the first influencer marketing agency to be accepted into The Institute of Practitioners in Advertising.
The Finalists Are
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Captiv8 & TikTok
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Coca-Cola x Rødekors Christmas campaign by Wavemaker
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Here For It for H&M by Whalar, Mother
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KFC Australia – KFC Degustation – Ogilvy Australia
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LTK X Oasis
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metapic x Nordic Nest: How to build up a highly efficient influencer base.
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Modess #BeNextPeriodReady x Miss Universe Philippines Organization – Ogilvy/Pulse Communications
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Redefining Personal Finance with Revolut’s ‘Defy Expectations’ Campaign
Most Effective Integrated Campaign NEW
The Finalists Are
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Amazon Fashion Gift Guide Helpline by Whalar
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Buddy Media Group – Match Masters
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Dove #StopTheNameCalling
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eBay: Winning Back The Sneaker Community with an Influencer-Led 360 Campaig
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LTK X Oasis
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OMD UK & Channel 4 – Making Rise & Fall Unmissable For 16-34s
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Ostelin Strong. Australia. Because when a woman is strong, there’s nothing she can’t do.
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We see Africa
VERTICAL AWARDS
Best Family & Parenting Campaign
The Finalists Are
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Carousel invites influencers to Find their Fierce for L.O.L. Surprise!
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My Four Fabulous Uncles by Fiverr
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Ogilvy North America and Merck
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Parenting, Partnerships, and Performance: Influencing Subscriptions for The Week Junior
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Play-Doh’s Parenting Is Messy by PrettyGreen for Hasbro
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Rocket X Immediate Media (Youth & Parents)
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The Goat Agency: Getting families excited for the new season of Disney’s Bluey
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Walmart x MagicLinks: Back to School Campaigns
Best Fashion & Beauty Campaign
The Finalists Are
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#EuEnvelheço (#IGrowOld)
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BalaBala – GuYu China’s first Virtual Influencer for Girls – Ogilvy Shanghai
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Buddy Media Group – Farfetch
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Buttermilk x Elizabeth Arden: #MyBeautyCape
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Digital Voices x Trilogy: #TrilogyTransformation
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Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID
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eBay: Winning Back The Sneaker Community with an Influencer-Led 360 Campaign
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Here For It for H&M by Whalar, Mother
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L’Oreal Paris Rosy Glow x Billion Dollar Boy
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LTK X Abercrombie & Fitch Cyber Week Campaign
Best Food & Drink Campaign
Captiv8 is the ultimate influencer marketing solution for brands looking to drive creator commerce on a global scale. With a customer-centric mindset and innovative approach, Captiv8 aims to eliminate any obstacles or challenges that arise in influencer marketing.
The global end-to-end platform provides marketers with the ability to plan influencer campaigns, discover exceptional partners, manage creative workflow, manage creator payments, build scalable affiliate programs, and access custom reporting and campaign analytics – all within the same tool.
Captiv8’s commitment to providing exceptional service has been recognized with several accolades, including the Gold Winner, #1 Best Influencer Marketing Award by the Influencer Marketing Awards, the award for #1 Best Influencer Marketing Platform on G2, and a 5-star rating from Influencer Marketing Hub.
Captiv8 is headquartered in San Mateo, CA, and is dedicated to helping our customers achieve their influencer marketing goals. Visit Captiv8.com today to learn more about how we can help you drive creator commerce and succeed in influencer marketing.
The Finalists Are
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#HeinzMasterz
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Cantera Negra x Perlu: Success in the Void
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Coca-Cola – There’s Magic when we eat together – WPP Open X, led by T&A Ogilvy Vietnam
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Coca-Cola Pizza Village by TERRITORY Influence
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Coca-Cola Zero Sugar – Take a Taste – WPP Open X, led by Ogilvy
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DiGiorno Made Us Do It
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Heineken Silver x Billion Dollar Boy
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KFC Australia – KFC Degustation – Ogilvy Australia
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La Vie x Digital Voices: Veganuary
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Socially Powerful x Leffe: The Leffe Kitchen
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summer.
Best Gaming Campaign
The Finalists Are
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#GamerVsWorld by Portal A, in partnership with Lenovo and AMD
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ASUS ROG Pantheon Campaign by Ranieri Agency
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Buddy Media Group – Match Masters
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Candy Cave UK x Billion Dollar Boy
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Fall Guys Free-For-All Launch – Epic Games & Mediatonic x Cherry Pick Talent
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Fourth Floor Creative
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Gleam and Pringles
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Resolution Games – Demeo PC Edition + PlayStation Launch Campaigns
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Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs
Best Sport, Health & Fitness Campaign
The Finalists Are
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Arab Bank – Arabi Fitness Campaign – Ogilvy Jordan
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ASICS Colour Injection Collection
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Ear to the Ground & PlayStation – PlayStation House
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Listerine Secret Formula
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Mumbai Indians (MI) – MI Cape Town – Ogilvy South Africa
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Ogilvy Singapore and Ogilvy Health
Best Travel & Lifestyle Campaign
The Finalists Are
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#FindYourDrive for Turo by Whalar
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Gleam and Hilton
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MSC CRUISES & YKONE – MSC World Europa Launch
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Ogilvy North America and World of Hyatt
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Pepper Studio Presents: The Northwest of Ireland, for Tripadvisor and Tourism Ireland
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The All Inclusive Photo Project For Celebrity Cruises
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The Good Egg for Visit Oman – #HalfTimeForOman
AGENCY AWARDS
Best Boutique Influencer Marketing Agency
The Finalists Are
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Buddy Media Group
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MCR-Agency
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MUMFLUENCER
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Outreach Agency
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Project X
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Purple Goat Agency
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Spicing Up the Influencer Marketing Space: Pepper Studio
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The Good Egg | Creative. Influencer. Social
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The Good Influence
Best Large Influencer Marketing Agency

Post For Rent is revolutionizing Influencer Marketing by creating a powerful, data-driven network that integrates all existing services into one global ecosystem. Since the early days of Influencer Marketing, Post For Rent has been committed to creating an AI and data-oriented, automated ‘all-in-one’ solution to meet the industry’s ever-changing needs.
Its software and in-house services have always been tailored to enhance productivity and ROI for campaigns. Since 2020, Post For Rent has been connecting leading digital agencies between mid-size and 150+ size, across regions from the Middle East to California, US, into the PFR franchise network, using its top 10 award-winning software as a backbone.
By 2023, Post For Rent is proud to say it is a globally recognized, powerful 360-degree Influencer Marketing focused group with its own tech assets, a full-service agency department, YouTube MCN, and a Talent Management powerhouse with exclusive franchise network partners in e.g., Turkey, Hungary, Pakistan, and Saudi Arabia.
The Finalists Are
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Billion Dollar Boy
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Cure Media
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Establishing The Goat Agency as the global market leader for influencer marketing!
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Kairos Group – Best Large Influencer Marketing Agency
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Linqia, the calm in the chaos of influencer marketing
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Ogilvy Influence Global
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THE FIFTH
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Whalar – Powering the Creator Economy
TECHNOLOGY AWARDS
Best Influencer Marketing Platform
The Finalists Are
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Aspire.io
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Brand Ripplr Influencer Marketing Platform
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Captiv8
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CreatorIQ
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Cure Media
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Kolsquare
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Mavrck
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Tagger: The Global Leader in Influencer Marketing and Social Intelligence
Best Influencer Marketing Technology
The Finalists Are
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Captiv8 Creator Affiliate Suite
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Hypetrain
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Influencity – Influencer Marketing Platform
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NEXT – the ultimate Influencer Intelligence Software
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ThisThat
REGIONAL AWARDS
Best Influencer Partnership Strategy - APAC NEW
The Finalists Are
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Ogilvy Singapore and Ogilvy Health
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Surfshark
Best Influencer Partnership Strategy - EMEA NEW
The Finalists Are
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Amazon Fashion Gift Guide Helpline by Whalar
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impact.com and Ellos
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LTK X Oasis
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Mumbai Indians (MI) – MI Cape Town – Ogilvy South Africa
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The Good Egg for JYSK
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We see Africa
Best Influencer Partnership Strategy - LATAM NEW
The Finalists Are
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Cruces x Rosas – “El Jabón que mancha” (Stain Soap) – Ogilvy México
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Magazine Luiza – The biggest virtual influencer in the world – OGILVY Brazil
Best Influencer Partnership Strategy - NAM NEW
The Finalists Are
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Amazon Music & Acceleration Partners: Exceptional Performance via Influencer Partnerships
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Coca-Cola – FIFA Trophy Tour – WPP Open X, led by Ogilvy
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impact.com and Interparfums inc.
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Ogilvy North America and Citizens Bank
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Ogilvy North America and ERA Woman Corp
CONTENT AWARDS
Best Use of Long Form Content NEW
The Finalists Are
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Candy Cave UK x Billion Dollar Boy
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Coca-Cola – Byte – WPP Open X, led by Ogilvy
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impact.com and Vivaia
Best Use of Short Form Content NEW
The Finalists Are
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Cadbury – Big Win-Win – Ogilvy UK
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Fayrli x Le Wagon London
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Hypetrain
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MY B&O, MY STORY for Bang & Olufsen by Whalar
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NVIDIA Studio In Partnership With gen.video
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Pfizer Italia and Meningitis awareness campaign on TikTok powered by BCW
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StudioB x Disney x Pixar – Chasing Doors
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Zalando Always On
TEAM AWARDS
Best Team in Influencer Marketing
The Finalists Are
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impact.com / Studio
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Ogilvy North America Influence Team
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Ogilvy UK
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T&A Ogilvy Vietnam – A Creative Innovation Influencer Marketing Team
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THE FIFTH
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ViralMango
Content Creator of the Year (Voted) NEW

MCR-Agency was founded in 2020 over two lawyers in Barcelona (Spain). Nowadays, MCR-Agency represents more than 60 channels all over LATAM and Spain, been the top1 result in Google as “Online Content Creators”. With more than 15 professionals in the online marketing, MCR-Agency is scaling the influencers marketing in the big platforms to achieve the best ROI for the brands.
The Finalists Are
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Brandon B
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Grace Wells
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Hand Luggage Only
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Helen Christie
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Kelly Louise Killjoy X Wavemaker
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Rimmel London Content Creators
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The Anna Edit
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THE FIFTH TALENT x Donna Bartoli
Game Changer of the Year NEW
The Finalists Are
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Ansley Williams, Ogilvy
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Ashley Rudder, Whalar
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Dylan Grey, ThisThat ltd
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Gemma Styles, Gleam Futures
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Kristina Tabacco, CJ
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Meggan Grubb, Gleam Futures
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Nina Tame, Gleam Futures
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Rahul Titus, Ogilvy
Rising Star of the Year

Founded in 2007, Acceleration Partners is the recognised leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category. Acceleration Partners manages programmes in 40+ countries for more than 170 brands including Target, Columbia, ButcherBox, and Reebok. Acceleration Partners’ fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including “Best Agency” and “Best Team in Performance Marketing (“Performance Marketing Awards”), US Changemakers (“PerformanceIN”), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), and “Most Committed to Work-Life Balance” (Digiday).
The Finalists Are
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Amber Moak, Resolution Games
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Courtnee Haley, THE FIFTH
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Lara Olson, Ogilvy North America
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Natalie Van Dijk, impact.com
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Riley Nunes, Whalar
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Steph Money, ThisThat Ltd
Together We Solved That! NEW
The Finalists Are
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100 Faces of Lincoln Campaign – KRo Events & Hudson Rouge
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First Rabbi-certified Synagogue in the Metaverse
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Solving Toxic Filters – Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID
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TAKUMI x ThisThat | Self-Serve Brand Lift at Scale
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The Corner x ABRDN’s Retirement Services