About the Award
Designed to reward activity that has utilised influencers and content creators to help consumers engage with a brand.
Judges will be seeking evidence of how the entrant has used influencers to generate brand engagement and develop the relationship of consumers with that brands audience.
The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.
THIS AWARD IS OPEN TO:
2020 Gold Winners
Ball Street x Paddy Power
Download the 2020 Book of the Night
Learn why they won and how you can take the trophy this year