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Use of AI

We recognise many creators, agencies and brands have adopted Gen AI within the Creator Economy. We don’t discourage it’s use, however to ensure transparency, please follow these guidelines:

1. Using Gen AI in Campaigns

Declare AI Use:

  • Tools or platforms used.
  • Their role in the campaign’s success.
  • Unique benefits gained.

Judging Impact:

Disclosure won’t affect your score but ensures transparent evaluation.

2. Using Gen AI to Help Craft Your Entry

Declaration:

If Gen AI helped craft your entry (e.g., drafting, analysis, or wording), tick the relevant box during submission and explain:

  • Where and how it was used.
  • Why it was used.

Judging Impact:

Transparency in AI use will not lower your score.

View the 2025 Entry Kit

Containing essential guidance, entry criteria and judges tips.

Quick Links:

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