Best Use of Data Insights
About the Award
Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful or innovative data and insights, whether 1st, 2nd or 3rd party, to facilitate smarter campaign decisions and campaign performance.
Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.
CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.
Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, London, and Ukraine. In September 2021, CreatorIQ acquired Tribe Dynamics, the leading influencer marketing platform helping passion driven brands drive digital earned media. For more information, visit CreatorIQ.com.
2024 Gold Winner
Vaseline — Mended Murals — Ogilvy NA
By: Ogilvy (NA)2024 Silver Winner
The eScence of Data-Driven Decisions: TATAM x Scentbird
By: Tatam.Digital2024 Bronze Winner
The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London
By: Ogilvy London2024 Finalists
The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London
By: Ogilvy LondonThe eScence of Data-Driven Decisions: TATAM x Scentbird
By: Tatam.DigitalVaseline — Mended Murals — Ogilvy NA
By: Ogilvy (NA)