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CEREMONY 17 July 2025
The Londoner Hotel, London

Best Data-Driven Campaign

About the Award

This award highlights campaigns that used insights and analytics to optimise influencer marketing strategies. Whether through audience understanding, influencer selection, or performance tracking, this category celebrates the smart use of data to inform creative execution and deliver outstanding results.

2025 Finalists

  • L’Oréal – De-Glaze With Me

    By: Ogilvy PR

  • Duolingo – Social-First Disruption: Duolingo’s Data-Driven Journey to Redefine English Testing – Ogilvy China

    By: Ogilvy ChinaClient/Partner: Duolingo

  • Glow by Numbers: Clinique’s Data-Driven Success

    By: Hangzhou Duomai E-Commerce Co.LtdClient/Partner: Clinique

  • Innovative Data Tool Proves Influencer Marketing ROI for Designer Parfums, Boosting Sales and Brand Identity

    By: BrainlabsClient/Partner: Designer Parfums

  • Lowe’s and Acceleration Partners: Using data to drive outstanding content creation and new revenue

    By: Acceleration PartnersClient/Partner: Lowe's

  • Tangle Teezer & Charlie Oscar – How Leveraging Data with Tech Innovation turned Likes into Revenue

    By: Charlie OscarClient/Partner: Tangle Teezer

  • The Connection Experience

    By: HireInfluenceClient/Partner: Match Group

  • The Insight That Delivered 6:1 ROI: Greater Anglia x ThisThat x Atomic Supernova

    By: ThisThatClient/Partner: Atomic Supernova, Greater Anglia

2024 Gold Winner

Vaseline — Mended Murals — Ogilvy NA

Vaseline — Mended Murals — Ogilvy NA

By: Ogilvy (NA)

2024 Silver Winner

The eScence of Data-Driven Decisions: TATAM x Scentbird

By: Tatam.Digital

2024 Bronze Winner

The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London

By: Ogilvy London
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