Best Use of Data
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About the Award
Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful data and insights, whether 1st, 2nd or 3rd party to facilitate smarter campaign decisions and performance.
Entry Guidance:
This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, influencer, media owner or brand.
THIS AWARD IS OPEN TO:
- Advertisers
- Agencies
- Publishers
- Networks
- Tech
Last Year's Gold Winner:
BCW & Pfizer Vaccines UK
Download the 2019 Book of the Night
Learn why they won and how you can take the trophy this year