Best Data-Driven Campaign
About the Award
This award highlights campaigns that used insights and analytics to optimise influencer marketing strategies. Whether through audience understanding, influencer selection, or performance tracking, this category celebrates the smart use of data to inform creative execution and deliver outstanding results.
CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.
Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, London, and Ukraine. In September 2021, CreatorIQ acquired Tribe Dynamics, the leading influencer marketing platform helping passion driven brands drive digital earned media. For more information, visit CreatorIQ.com.
2024 Gold Winner
Vaseline — Mended Murals — Ogilvy NA
By: Ogilvy (NA)2024 Silver Winner
The eScence of Data-Driven Decisions: TATAM x Scentbird
By: Tatam.Digital2024 Bronze Winner
The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London
By: Ogilvy London2024 Finalists
The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London
By: Ogilvy LondonThe eScence of Data-Driven Decisions: TATAM x Scentbird
By: Tatam.DigitalVaseline — Mended Murals — Ogilvy NA
By: Ogilvy (NA)