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Best Use of Data Insights

About the Award

Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful or innovative data and insights, whether 1st, 2nd or 3rd party, to facilitate smarter campaign decisions and campaign performance.

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.

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2024 Finalists

  • The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London

    By: Ogilvy London
  • The eScence of Data-Driven Decisions: TATAM x Scentbird

    By: Tatam.Digital
  • Vaseline — Mended Murals — Ogilvy NA

    By: Ogilvy (NA)
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