Best Use of Data
Influencity is the most complete AI-powered influencer marketing platform with over 70 million influencers across the globe. It offers a full stack of solutions that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. With over 60 functionalities like influencer discovery, influencer stats, audience overlap, fraud detection, campaign management and tracking, Influencity is the platform of choice of worldwide brands and agencies like Nestle, IPG, Amazon, among others.
About the Award
Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful data and insights, whether 1st, 2nd or 3rd party to facilitate smarter campaign decisions and performance.
Entry Guidance:
This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, influencer, media owner or brand.
2021 Gold Winners
Citizen Relations Zevo Marketing Moneyball: Using Data to Change the Game
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