Best Influencer Commerce Campaign or Strategy
About the Award
Judges will reward a well thought out and executed use of influencers or creators to drive commerce sales or leads for a brand.
Entry Guidance: The activity could be for a specific campaign or an overall strategy for a brand. Using one or multiple creators and methodologies available within the channel.
2024 Gold Winner
The Coca-Cola Company – Happy Tears – WPP Open X Led by Ogilvy London
By: Ogilvy London2024 Silver Winner
How Goat drove $300K in sales for Arm & Hammer through influencer-led retail media
By: The Goat Agency2024 Bronze Winner
dmLIVE Shopping – A campaign that generates measurable results
By: Star Network2024 Finalists
How Goat drove $300K in sales for Arm & Hammer through influencer-led retail media
By: The Goat AgencyThe Coca-Cola Company – Happy Tears – WPP Open X Led by Ogilvy London
By: Ogilvy LondonAlways-on creator campaign strategy driving continued success for ASOS
By: InfluencerdmLIVE Shopping – A campaign that generates measurable results
By: Star NetworkUrban Outfitters x Collective Voice: “Main Character Energy” Creator Campaign
By: Collective VoiceAmazon Ring Retail Velocity Program to Costco
By: BRILLIANTShoplooks x Francesca: Online Trendsetters Take Over Black Friday
By: ShoplooksCoca-Cola – Coke Social Kitchen – WPP Open X led by Ogilvy ThailandTATAM & BADESOFA’s: Transforming Bath Time into Prime Time
By: Ogilvy Thailand