Best Influencer-Led Commerce Strategy
About the Award
This award celebrates campaigns that used influencers / creators to drive product sales and conversions. Whether through social commerce, live shopping, or direct recommendations, this category honours strategies that creatively and effectively influenced purchase decisions.
2025 Finalists
AVEENO® x Melissa’s Wardrobe
By: Ogilvy UKConair DigitalAIRE Styling Wand Launch at Walmart
By: BRILLIANTVinFast – Fueled by Influence: VF 3’s Digital Drive to Success – Ogilvy APAC & Ogilvy Vietnam
By: Ogilvy
2024 Gold Winner
