Best Influencer-Led Commerce Strategy

About the Award

This award celebrates campaigns that used influencers / creators to drive product sales and conversions. Whether through social commerce, live shopping, or direct recommendations, this category honours strategies that creatively and effectively influenced purchase decisions.

2025 Finalists

  • AVEENO® x Melissa’s Wardrobe

    By: Ogilvy UK
  • Conair DigitalAIRE Styling Wand Launch at Walmart

    By: BRILLIANT
  • VinFast – Fueled by Influence: VF 3’s Digital Drive to Success – Ogilvy APAC & Ogilvy Vietnam

    By: Ogilvy

2024 Gold Winner

The Coca-Cola Company – Happy Tears – WPP Open X Led by Ogilvy London

The Coca-Cola Company – Happy Tears – WPP Open X Led by Ogilvy London

By: Ogilvy London

2024 Silver Winner

How Goat drove $300K in sales for Arm & Hammer through influencer-led retail media

By: The Goat Agency

2024 Bronze Winner

dmLIVE Shopping – A campaign that generates measurable results

By: Star Network
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