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CEREMONY 17 July 2025
The Londoner Hotel, London

Most Effective Micro-Influencer Strategy

About the Award

This category recognises the power of small-scale creators with big impact. It celebrates campaigns that used micro-influencers to authentically connect brands with niche audiences, build trust, and deliver impressive results.

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2025 Finalists

  • Gogglebox Phoneisms

    By: Generation (Three UK)

  • L’Oréal – Hellas’ 3-day Beautiversity bootcamp

    By: Ogilvy Greece

  • New York Fashion Week with TRESemmé

    By: Collectively, Inc.

  • People over platforms: How LUSH built a global brand advocacy movement powered by Duel

    By: Duel

  • The Good Influence & Edgard and Cooper

    By: The Good Influence

2024 Gold Winner

Establishing Tinder as the companion to student’s self-discovery through dating.

Establishing Tinder as the companion to student’s self-discovery through dating.

By: Raptor Marketing

2024 Silver Winner

From Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion

By: Popular Pays

2024 Bronze Winner

How a South African retailer connected with younger audiences through micro-influencers

By: Ogilvy South Africa
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