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Most Effective Micro-Influencer Strategy

About the Award

This category recognises the power of small-scale creators with big impact. It celebrates campaigns that used micro-influencers to authentically connect brands with niche audiences, build trust, and deliver impressive results.

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View the 2025 Entry Kit

Containing essential guidance, entry criteria and judges tips.

2024 Gold Winner

Establishing Tinder as the companion to student’s self-discovery through dating.

Establishing Tinder as the companion to student’s self-discovery through dating.

By: Raptor Marketing

2024 Silver Winner

From Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion

By: Popular Pays

2024 Bronze Winner

How a South African retailer connected with younger audiences through micro-influencers

By: Ogilvy South Africa

2024 Finalists

  • Arla’s TikTok Takeover: Spreading Dairy Joy One Good Deed at a Time

    By: Nine Agency
  • Colgate-Palmolive – Introducing a Million Smiles – Ogilvy Malaysia

    By: Ogilvy Influence
  • Establishing Tinder as the companion to student’s self-discovery through dating.

    By: Raptor Marketing
  • From Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion

    By: Popular Pays
  • How a South African retailer connected with younger audiences through micro-influencers

    By: Ogilvy South Africa
  • How Duel scaled reach and revenue for Mint Velvet

    By: Duel
  • impact.com & Ellos: From micro-influencers to macro results

    By: impact.com
  • Mitchum – Moments That Matter

    By: Buttermilk
  • ROAR Organic: Drink Out Loud

    By: The Shelf
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