Most Effective Micro-Influencer Strategy
About the Award
This category recognises the power of small-scale creators with big impact. It celebrates campaigns that used micro-influencers to authentically connect brands with niche audiences, build trust, and deliver impressive results.
Influencity is an all-in-one influencer marketing tech solution that helps brands and agencies of all sizes and from all over the world manage end-to-end campaigns at scale. They use data to help customers make the best decisions for their influencer marketing strategy. The platform puts +170M influencer profiles at users’ fingertips and allows companies to filter influencers by niche, demographics, follower quality, and much more. Influencity provide accurate, on-demand influencer performance metrics that allow companies to make data-driven decisions when choosing their content creators. Lastly, their campaign and reporting tools provide forecasts and compile data so that performance can be estimated and measured from campaign to campaign, season to season, and year to year.
View the 2025 Entry Kit
Containing essential guidance, entry criteria and judges tips.
2024 Gold Winner

Establishing Tinder as the companion to student’s self-discovery through dating.
By: Raptor Marketing2024 Silver Winner
From Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion
By: Popular Pays2024 Bronze Winner
How a South African retailer connected with younger audiences through micro-influencers
By: Ogilvy South Africa2024 Finalists
Arla’s TikTok Takeover: Spreading Dairy Joy One Good Deed at a Time
By: Nine AgencyColgate-Palmolive – Introducing a Million Smiles – Ogilvy Malaysia
By: Ogilvy InfluenceEstablishing Tinder as the companion to student’s self-discovery through dating.
By: Raptor MarketingFrom Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion
By: Popular PaysHow a South African retailer connected with younger audiences through micro-influencers
By: Ogilvy South AfricaHow Duel scaled reach and revenue for Mint Velvet
By: Duelimpact.com & Ellos: From micro-influencers to macro results
By: impact.comMitchum – Moments That Matter
By: ButtermilkROAR Organic: Drink Out Loud
By: The Shelf