Most Creative Campaign
About the Award
This category celebrates campaigns that stood out for their originality and bold ideas. It highlights influencer marketing efforts that pushed boundaries, delivered unexpected moments, and captivated audiences in unique ways.
Billion Dollar Boy (BDB) is a leading global influencer agency, using industry-leading tech solutions to deliver integrated, effective creator advertising.
BDB was among the first global creator marketing agencies and has evolved to be one of the world’s fastest-growing agencies, with offices in London, Bristol, Germany, New York, New Orleans.
Since 2014, BDB has partnered with some of the world’s leading brands – including Heineken, King, PepsiCo, Campari Group, Amazon, and L’Oreal – connecting them with more than 13,000 vetted content creators and reaching over 10 billion users globally.
BDB is also an official marketing partner of Meta and TikTok, and was the first influencer marketing agency to be accepted into The Institute of Practitioners in Advertising.
View the 2025 Entry Kit
Containing essential guidance, entry criteria and judges tips.
2024 Silver Winner
CeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NA2024 Finalists
Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London
By: Ogilvy LondonCeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NACosta’s content creativity masterclass launching “unbelievable” hot milkshakes in the UK
By: InfluencerDigital Voices x Adobe: Firefly Fall Launch
By: Digital VoicesDigital Voices x DoorDash: Sparking Brand Love
By: Digital VoicesLEGO – LEGO Ideas The Insect Collection – Ogilvy London
By: Ogilvy LondonPlay-Doh Restaurant of Imagination
By: PrettyGreenSocialChain x Jameson Whiskey – A Call to Craft campaign for Crafted Together
By: SocialChain