About the Award
This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.
Judges will be seeking evidence of how the entrant has creatively engaged influencers to generate engaging, thoughtful and authentic content. The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.
2020 Gold Winners
Ogilvy Social.Lab for ProRail
Download the 2020 Book of the Night
Learn why they won and how you can take the trophy this year