Most Creative Campaign

About the Award

This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.

Entry Guidance: Judges will be seeking evidence of how the entrant has creatively engaged creators or influencers to generate engaging, thoughtful and authentic content. The campaign can represent any vertical, there are no physical borders.  Entries can be submitted directly from a brand, or via an agency, technology provider, content(s) media owner or other partner where collaboration has taken place.


2024 Finalists

  • Costa’s content creativity masterclass launching “unbelievable” hot milkshakes in the UK

    By: Influencer
  • SocialChain x Jameson Whiskey – A Call to Craft campaign for Crafted Together

    By: SocialChain
  • Digital Voices x DoorDash: Sparking Brand Love

    By: Digital Voices
  • Digital Voices x Adobe: Firefly Fall Launch

    By: Digital Voices
  • Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London

    By: Ogilvy London
  • LEGO – LEGO Ideas The Insect Collection – Ogilvy London

    By: Ogilvy London
  • Play-Doh Restaurant of Imagination

    By: PrettyGreen
  • CeraVe – Michael CeraVe

    By: WPP Onefluence, led by Ogilvy NA