Most Creative Influencer Marketing Campaign


About the Award

This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.

Entry Guidance:

Judges will be seeking evidence of how the entrant has creatively engaged influencers to generate engaging, thoughtful and authentic content. The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.

2021 Gold Winners

Ogilvy UK: Hellmann’s Animal Crossing

Ogilvy UK: Hellmann’s Animal Crossing

Download the 2021 Book of the Night

Learn why they won and how you can take the trophy this year