Most Effective Collaboration or Partnership
About the Award
This category recognises campaigns that delivered exceptional return on investment through influencer marketing. It celebrates strategies that achieved clear, measurable outcomes, demonstrating the ability to drive tangible value and ROI for brands.
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View the 2025 Entry Kit
Containing essential guidance, entry criteria and judges tips.
2024 Gold Winner

Ariana Madix x Duracell “I Buy My Own Batteries”
By: Citizen Relations, Vayner Media and EssenceMediaComRead about this winning entry →2024 Silver Winner
WE DO US LIVE – Smirnoff and RanaVerse
By: Ranaverse2024 Bronze Winner
Getting Gen Z to say ‘I Do’ to MAFS UK.
By: OMD UK2024 Finalists
Ariana Madix x Duracell “I Buy My Own Batteries”
By: Citizen Relations, Vayner Media and EssenceMediaComBe cool. Give Blood. It’s cool to be kind and help save lives.
By: Activate HQGetting Gen Z to say ‘I Do’ to MAFS UK.
By: OMD UKIndeed – How one question got people talking about their salary
By: VaynerMedia EMEAKFC – Kentucky Fried Clubbin’ – Ogilvy Australia
By: Ogilvy AustraliaNerf Pro Gelfire Hide n Seek with Beta Squad
By: PrettyGreenTyson – Jimmy Dean Holiday – Ogilvy (NA)
By: Ogilvy (NA)WE DO US LIVE – Smirnoff and RanaVerse
By: Ranaverse