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Most Effective Collaboration or Partnership

About the Award

This category recognises campaigns that delivered exceptional return on investment through influencer marketing. It celebrates strategies that achieved clear, measurable outcomes, demonstrating the ability to drive tangible value and ROI for brands.

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View the 2025 Entry Kit

Containing essential guidance, entry criteria and judges tips.

2024 Gold Winner

Ariana Madix x Duracell “I Buy My Own Batteries”

Ariana Madix x Duracell “I Buy My Own Batteries”

By: Citizen Relations, Vayner Media and EssenceMediaComRead about this winning entry →

2024 Silver Winner

WE DO US LIVE – Smirnoff and RanaVerse

By: Ranaverse

2024 Bronze Winner

Getting Gen Z to say ‘I Do’ to MAFS UK.

By: OMD UK

2024 Finalists

  • Ariana Madix x Duracell “I Buy My Own Batteries”

    By: Citizen Relations, Vayner Media and EssenceMediaCom
  • Be cool. Give Blood. It’s cool to be kind and help save lives.

    By: Activate HQ
  • Getting Gen Z to say ‘I Do’ to MAFS UK.

    By: OMD UK
  • Indeed – How one question got people talking about their salary

    By: VaynerMedia EMEA
  • KFC – Kentucky Fried Clubbin’ – Ogilvy Australia

    By: Ogilvy Australia
  • Nerf Pro Gelfire Hide n Seek with Beta Squad

    By: PrettyGreen
  • Tyson – Jimmy Dean Holiday – Ogilvy (NA)

    By: Ogilvy (NA)
  • WE DO US LIVE – Smirnoff and RanaVerse

    By: Ranaverse
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