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The Judges

 Our 2024 Judges

Alexander Theriaut

Alexander Theriaut

Zalando SE

Marketing Strategy Lead

LinkedIn

With over a decade’s worth of experience in brand marketing and digital media, Alexander has worked for companies across North America and Europe such as Zalando, HelloFresh, Omnicom, and IPG. He currently leads the marketing strategy team for Zalando’s partner services division, helping to drive integrated marketing strategies and bringing campaigns to life for the world’s largest fashion brands.

Alice Bull

Alice Bull

Gratified

Marketing Lead and Founder

LinkedIn

Alice is an award-winning Influencer Marketing Leader and founder of Gratified: TikTok specialists, strategic and award-winning content and creator-led marketing, and influencer management.

Alice Jones

Alice Jones

Pepper Studio

Director & Co-Founder

LinkedIn

Alice has 6 years of experience in Influencer Marketing, having worked at an influencer agency before co-founding Pepper Studio in 2019. They had the idea to adopt a human approach, after finding the industry straying towards being programmatic and impersonal.

Alice has since leveraged influencer marketing as one of the most efficient spaces to drive performance, retention and awareness for countless brands such as the Financial Times, Tripadvisor and H&M, and have received industry recognition for their work, including Best Boutique Influencer Marketing Agency at the IMAs in 2021.

Beckii Flint

Beckii Flint

Pepper Studio

Director, Co-Founder

LinkedIn

Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A veteran Influencer herself, Beckii Flint has been creating content online since the age of 12. Her first-hand experiences of the process behind the content give an invaluable insight into the needs of all parties involved when running influencer marketing campaigns. She has been recognised as one of Forbes 30 Under 30 and Influencer Top 50. She regularly contributes industry insight on topical events in the news, including BBC Radio 4 and Wake Up To Money. She has given evidence in the House of Lords and Commons for inquiries into influencer culture and marketing.

Beckii has previously judged for the Campaign Media Awards and The Drum Awards for Social.

Breno Bergamin

Breno Bergamin

Hinge

Influencer Marketing Manager

LinkedIn

In the past 12 years Breno has worked in large and medium-sized companies and agencies; seasoned in Tech, FMCG, CPG and beauty, hospitality, events, and education, his experience goes from sales to marketing and its verticals including branding, trade, digital strategy, influencers, and PR.

Carina Toledo

Carina Toledo

ARETEH

Founder

LinkedIn

With a background of 10 years in digital publishing and social media, Carina has been focusing on Influencer Marketing since 2015. She built her career in London, working at several pioneering start ups and agencies in the influencer space, as well as at e-commerce juggernaut THG.

She has now founded and launched ARETEH, a new creator management agency mixing Brazilian flair to the British business excellence.

Named one of the Top 30 Female Leaders in the Creator Economy by Hello Partner (2024) – #HP30LeadingWomen.

Daren Dixon

Daren Dixon

Above and Beyond

CEO and Creative Director

LinkedIn

A proven marketing professional with over 15 years of experience, developing global, award-winning and effective campaigns for some of the world’s leading brands and talent including Sony, H&M, Levis, Google, Syco, Nike, Beyonce, L’oreal, Playstation etc .

Extensive content, digital and print knowledge, across the UK, Australia and North American markets. Proven track record of building solid relationships with clients, creatives and media agencies to identify business opportunities and drive overall revenue through strategic, creative and innovative solutions.

Excellent relationship-building skills with an in-depth understanding of cultural challenges and opportunities in the 24/7 global marketplace, with particular emphasis on millennial and generation Z culture. In addition a comprehensive knowledge of EMEA markets and media with outstanding contacts. Highly effective in rapidly changing and demanding environments.

Esme Rice

Esme Rice

Mindshare

Worldwide Influencer Practice Lead

LinkedIn

Named Top 30 Trailblazing women in influencer marketing 2023, Esme Rice has written for the Drum, Forbes, Adweek and Campaign and spoken on stage at various events including DMWF Global (Amsterdam), Social Day and Voxburner’s Youth Marketing Festival. With 7 years of influencer agency experience, Esme Rice is currently the WW Influencer Practice Lead for Mindshare. Her career launched as a content creator at Social Chain before leading the marketing for specialist influencer agencies, Goat & Tailify. Her recent work has focused on understanding and advancing influencer practice globally, to build long-term growth for clients and a sustainable industry for society.

Fiona Macpherson

Fiona Macpherson

Wild

Head of Influencer Marketing

LinkedIn

Originally from Germany, Fiona has spent the last 10 years living and working in the UK. During this time, she has gained a wealth of influencer marketing experience in the beauty, and fashion industry, working with global brands such as Charlotte Tilbury and Farfetch.

Fiona currently serves as the Influencer Marketing Lead at Wild, where she oversees the global influencer strategy with the focus of high ROI.

Georgina Whalen

Georgina Whalen

APR Co.

Influencer Marketing Consultant

LinkedIn

Georgina is a senior data and conversion driven influencer marketer with over fifteen years of experience as a KOL developing and executing omni-channel enterprise influencer marketing strategies. Georgina has served as an agency partner, tech strategist, startup consultant, media maven, and most recently managed and scaled the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate abilities to draw out impactful stories that allow brands to connect in a meaningful way. Georgina founded and leads The Influencer Marketing Masterclass; a guided cohort for those wishing to plan, execute, and analyze successful influencer campaigns, and has served as an industry advisor for The Clorox Company, Localeur, and Petal. Throughout her tenure, Georgina has worked with clients and strategic partners like Procter & Gamble, Kraft Heinz, Nike, Reebok, Land Rover-Jaguar, LEGO, Hilton, Google, Whole Foods, Lexus, Verizon, HelloFresh, Apartment Therapy, Ford, BEHR, Albertsons, Dyson, and more.

Grace Fung

Grace Fung

COTY UK & I

Influencer Marketing & Comms Lead (Luxury)

LinkedIn

With over 13 years’ experience in luxury beauty space, Grace has been included in Talking Influence’s Top 50 and currently leads the influencer marketing and PR strategies for Coty’s luxury beauty portfolio including BOSS, Marc Jacobs and Calvin Klein.

Heidi Mika

Heidi Mika

Mekanism

Director of Influencer Marketing

LinkedIn

Heidi has been working in influencer marketing since 2015 and has evolved with the ever-changing landscape. She has grown in her career, from a Junior Account Executive who had never drafted a contract before, to leading an entire team and building a department from the ground up. She’s worked with thousands of creators, across hundreds of campaigns for several different clients in varying industries. She has supported campaigns ranging from standard content creation, co-branded products, in-person activations/events and photoshoots. She has vast experience in fully integrated campaigns, working closely with other channels to ensure creator content is being utilized to its full potential and finding ways to drive success through influencer marketing. Heidi is currently the Director of Influencer Marketing at Mekanism. She’s previously worked at performance-branding agency, WITHIN, and PR agencies Harrison & Shriftman, UEG and PMK-BNC. She has worked with major brands including Adobe, Charles Schwab, Playboy.com, BACARDÍ, ASICS, Samsung, American Express, Stella Artois and more.

Isabella Seagrove

Isabella Seagrove

United Entertainment Group

Director of Talent and Influencer, EMEA

LinkedIn

Isabella has over 10 years experience in influencer marketing, providing strategic counsel to global and local brands across industry sectors including Sport, Beauty, FMCG, Consumer Tech, Retail, B2B and non-for-profit. Her focus is to help brands build and scale their talent and influencer campaigns to create powerful, award winning work that lives across earned and paid.

Jeanette Okwu

Jeanette Okwu

BEYONDinfluence

CEO & Founder

LinkedIn

Jeanette is the Founder and CEO of BEYONDinfluence, an influence & brand ambassador marketing agency helping clients ride the next wave of marketing. She is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effectively integrated marketing and communication initiatives by putting data and storytelling front and center.

Influence marketing has proven to be the lightning rod helping people and brands to stay connected during these unprecedented times of the Covid19 pandemic and social unrest. As the only marketing discipline that delivers results at scale, Jeanette is poised to help businesses to master influence marketing at scale and is on a mission to create harmony between creators and brands by bringing trust and relevance to advertising.

Katie Stoller

Katie Stoller

Katie Stoller

Founder

LinkedIn

Katie is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A-list celebrities and working celebrity gifting suites. That was the precursor to what is now influencer marketing. After LA, Katie moved to Chicago where she had a decade long career working at global PR agencies (Ogilvy, Ketchum and Golin). She then lead the influencer marketing team at Fiat Growth, a fintech growth consultancy for a year and a half. In the last year, Katie has transitioned to being an independent business consultant and talent manager. She also launched her education company called Influencer Insider Guide where she puts out valuable resources for those in the influencer marketing industry.

Lara Dowd

Lara Dowd

Talent Atypical

Founder

LinkedIn

In October 2023, Lara Dowd founded Talent Atypical, a new creator management and consultancy firm focused on educating and elevating diverse creators, as well as prioritising honest, personalised representation. Lara’s experience spans 15-years, working with talent, artists and entertainment brands in the early social media days (hello, original MySpace) through to content partnerships, digital advertising and, of course, creator marketing.

Before launching Talent Atypical, Lara was previously the Global Creator Marketing Lead at King, the games studio behind the hit “Candy Crush Saga”. At King, Lara led the company’s first ever creator-led initiative, “Candy Cave”, which clinched two Gold Awards at last year’s Global Influencer Marketing Awards.

Maximillian Osborne

Maximillian Osborne

ThisThat

Co-Founder

LinkedIn

Co-Founder at ThisThat – winner of the best tech in influencer marketing 2022 – a global leader in measurement and strategy – on a mission to help the most ambitious digital marketing teams in the world.

Mayra Alcántara

Mayra Alcántara

Warner Bros Discovery

Director of Comms and Publicity

LinkedIn

Mayra Alcántara is one of the youngest and most talented C-level professionals globally, with expertise in the digital and communication fields. She has developed strategies for over 25 industries across Latin America, the United States, and Europe. Currently, she is leading the talent, publicity, public relations, and communication areas at Warner Bros Discovery. She was recognized as one of the top 100 brightest minds in Digital Marketing in LATAM in 2022.

Mayra has extensive knowledge in managing teams, focused on leading Gen-Z teams, providing strategic planning and operation for national and international brands. In her previous role as VP of Influence and Digital Marketing at another, she led the largest team specializing in Influencer Marketing in LATAM, as well as overseeing the social media and performance marketing areas. Thanks to her expertise, Mayra Alcántara has had the opportunity to collaborate with various national and international media outlets, sharing valuable information about the influencer marketing industry. Her contributions have been translated into more than five languages.

Megan Harrop

Megan Harrop

IPSY

Sr. Manager of Creator & Influencer Partnerships

LinkedIn

Megan (she/her) is the Senior Creator Partnerships Manager at IPSY, leading the monthly influencer programs across all subscriptions, working with thousands of creators each month on evergreen and custom campaigns.

A DTC marketing expert with experience in Influencer, Experiential, and Brand Marketing, Megan is focused primarily on working with influencers at scale to achieve amazing results. She is passionate about the ever-changing creator economy, creator-first relationships and education, and ensuring creator content is utilised to its fullest.

Meredith Jacobson

Meredith Jacobson

Founder

Offscreen Resources

LinkedIn

Meredith Jacobson is an Influencer Marketing Strategist, Business Advisor, and Entrepreneur. After years working in television production and for influencer agencies, Meredith launched her own consulting business in 2019. Realizing a lack of resources available for freelancers in the influencer marketing industry, she founded We Are Boosters in 2020, facilitating opportunities for collaboration, mentorship, and lead generation amongst her peers.

As the community and demand for freelance and full-time professionals grew, Meredith launched a white glove matching service as an extension of the We Are Boosters community. In 2024, Meredith expanded both businesses by splitting them into two entities: a placements business (Offscreen Resources) and a social club for influencer marketing and creator economy professionals (Work Friends). Additionally, Meredith manages the business of popular digital creator, Dad Advice From Bo.

Niki Herring

Niki Herring

Wild Grace Media

Director

With a career that spans over two decades, in a variety of media disciplines, including 10 years in influencer marketing, Niki, one of the former co-founders of the award-winning creator community – Channel Mum Talent (acquired by M&C Saatchi Social), is a leading branded content specialist and commercial marketer. A recipient of the media industry’s 40overforty accolade, and recognised in the Influencer Top 50 list, Niki is passionate about growing, and bringing a gold standard to the practice of Influencer Marketing – whilst ensuring inclusivity, effectiveness and transparency and fairness for all. She is a social mobility advocate and mentor, and a freelance consultant for brands and agencies through her business – Wild Grace Media Ltd.

Ruby Soave

Ruby Soave

Pion

Head of Influencer Marketing

LinkedIn

Ruby Soave is an award-winning digital specialist who has been working with influencers for over 15 years – long before the term ‘influencer marketing’ was coined. She has extensive experience across global consumer, corporate and charity brands.

Ruby is currently Head of Influencer Marketing at Student Beans – the world’s leading student loyalty network – where she works with brands to deliver effective creator campaigns to Gen Z.

Ruby is passionate about responsible marketing and is committed to mentoring others.

Salvatore De Angelis

Salvatore De Angelis

Nielsen Entertainment

Global head of Digital & Creators Solutions

LinkedIn

Salvatore leads Nielsen Entertainment Digital and Social business unit across the international markets, managing a set of solutions including Monetization and branded content measurement, Audience profiling, Influencer marketing and sponsorship strategy. In his role, he helps global advertisers, publishers and rights holders in the sports, leisure and entertainment industry transform data into actionable solutions to strategically drive business results. Salvatore gives lectures on Digital Strategy, Influencer Marketing and eSports at several graduate and post-graduate master programmes.

Sedge Beswick

Sedge Beswick

Self-Employed

Consultant

LinkedIn

As one of the first in the UK to work within social media, Sedge forged her path with global brands and launched SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore. 

Sedge’s expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google. 

Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.

Stevie Johnson

Stevie Johnson

Disrupt

Managing Director

LinkedIn

Stevie is a leading voice in the influencer marketing space, having worked in the industry for the last 8 years and seeing it grow into a vital part of the marketing mix today. Stevie brings his own unique insight into the world of influencer marketing, having transitioned from television star and influencer after his Bafta-winning sojourn on Made In Chelsea, into agency leader today at Disrupt. With a professional ambition to put influencer at the heart of every digital strategy, Stevie has worked with leading brands such as Bose, Vinted, Puma, Peroni, Huel and more to activate their global influencer marketing strategy strategy. Stevie’s personal and professional background in the space bring to Disrupt clients a distinctive competitive edge when raising awareness and driving action around their services and products.

Thibault la Droitte

Thibault la Droitte

We Are Social

Director Influencer Marketing

LinkedIn

With over 10 years’ experience, Thibault has gained a vast experience across all sides of the influencer industry working in Influencer Marketing, PR, Creative and Media agencies as well as Model and Talent Management. Throughout the years, he has successfully ran award winning campaigns at a UK, EMEA and global scale for the likes of Volkswagen group, Diageo group, The Guardian, HSBC, Converse, Amazon, LEGO, Canada Goose and many more.

Today, Thibault spearheads the Influencer & Streamers response at We Are Social, building UK focused campaigns across all levels of creators marketing, building cross-channel strategies; most recently looking into the gaming opportunities through streamers, e-sport athletes and gaming influencers.

Tom Haughton

Tom Haughton

The Global Fund

Head of Creative Partnerships

LinkedIn

Tom is the Head of Creative Partnerships at The Global Fund, where he oversees the organisation’s strategic engagement with influencers to amplify the partnership. Tom has worked in the charity sector for over a decade, supporting national and international organisations, including some of the most recognisable not-for-profits. He has worked with a wide variety of influencers and celebrities on numerous campaigns over the years. He has seen these relationships and partnerships’ impact on organisations and campaign successes first hand. Tom has a wealth of experience in cause-related campaigns maximising and developing talent relationships, and working with talent across sensitive issue areas and in extreme environments. He has also worked directly with talent and influencers to understand their priorities and help identify and develop meaningful partnerships with specific causes.

Victoria Tynan

Victoria Tynan

The Exposure Co.

Director

LinkedIn

Victoria is Co-Founder and Director of the Australian Influencer Marketing agency, The Exposure Co. Victoria spends her days helping clients leverage the power of social media, empowering brands and influencers to maximise their potential on social media.

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