Our 2021 Judges
Alicia L. Criner
Head of Consumer and Digital Marketing, SkinCeuticals
Alicia is an award-winning, digital transformation leader who currently serves as the Global Head of Consumer and Digital Marketing for the SkinCeuticals brand at L’Oréal, where she owns the strategic planning and omni-channel innovation roadmap for 40+ international markets. Additionally, Alicia led multi-category brand campaigns and scaled best-in-class website experiences for the Lancôme, Kérastase, and Shu Uemura Art of Hair brands at L’Oréal. She began her career in consumer technology working in product marketing at Amazon, Bookish.com, and Microsoft.
Active in community engagement, Alicia is a member of Alpha Kappa Alpha Sorority, Inc, mentors first-generation college students with America Needs You, and was an Executive Leadership Fellow with the Council of Urban Professionals. She is the recipient of many awards including “Who’s Who in E-commerce” by Shopper Marketing, the Internet Retailer Mobile Commerce Excellence Award, and “30 Patrons of Progress” by Curiosity Lab for her work as a St. Jude Children’s Research Hospital brand ambassador. Alicia is a lifelong athlete active in triathlons and snowboarding, a proud graduate of Howard University, and currently resides in New York City.
Senior Business Development Director
Alvin Hussey has over a decade of experience in youth media start ups. He is a Senior Business Development Director at SuperAwesome, the company which powers safe digital engagement with kids, young teens and families for major brands globally. SuperAwesome was recently acquired by Epic Games.
Antonia De Feo
Global Social Media Manager
Antonia is the social media manager at British fashion brand Boden where she oversees the social and influencer marketing strategies worldwide.
She has over 12 years’ experience in social media marketing and digital content production in both in-house and agency-side roles. Her industry experience spans across sport, fashion, television, food and drink, with her previous roles including Head of Social at the Jamie Oliver Group, Social Media Manager at the BBC and content production roles at the Ultimate Fighting Championship, London 2012 Olympic Games, and Women In Sport.
Director, Co-Founder, Head of Marketing & Communications
A veteran Influencer, Beckii has been creating content online since her early teens. Her first-hand experiences of the process behind the content give an invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to pursue a career in influencer marketing, and co-founded Pepper Studio in Spring 2019.
Head of Branded Content, EMEA
Becky is one of the UK’s leading experts on influencer marketing and branded content. With 12 years experience working with some of the world’s most prestigious brands Becky is a highly respected thought-leader, speaker and consultant.
Having previously led digital partnerships for the Walt Disney Company and currently leading Branded Content and Creator Marketing across EMEA for Facebook & Instagram, Becky has been named one of the Top Global Trailblazers by Refinery 29.
She is a seasoned panelist, keynote speaker and a regular speaker at The University of Oxford. Becky is passionate about innovations within the influencer industry and strives to create work that illustrates the future.
Brand Communications Director
Camilla is currently Brand Communications Director at bespoke ethically-sourced fine jewellery brand, Vashi. In her role, Camilla oversees all comms, influencer marketing, social media, PR, Advocacy, brand marketing, media, VIP and events. Vashi is disrupting the fine jewellery industry by becoming the first to truly put the customer at the heart of the creation process, allowing for unprecedented customisation and bespoke design, and is scaling fast. Vashi was 26th in the last Sunday Times Fast Track 100, which ranks Britain’s private companies with the fastest-growing sales.
Prior to Vashi, Camilla has worked in the influencer marketing space since 2010, with roles including Director of PR & Advocacy at Charlotte Tilbury, Head of PR & Events at Benefit Cosmetics (LVMH) and Associate Director at Halpern PR (part of The&Partnership, part of WPP).
Chiara Dal Ben
Marketing & Innovation Director
Chiara is an italian digital communication and influencer marketing pioneer, with over 12 years at the forefront of the industry she has refined her approach through a decade of insights and learnings.
She is a keynote speaker presenting at digital summits, an influencer marketing professor, a book author and she wrote for several websites about everything connecting fashion, beauty and technology that is her biggest passion.
In her career she has developed many successful digital communication and influencer marketing campaigns with leading international prestigious brands across a wide variety of industries (fashion, luxury goods, beauty and food) and she worked with some of the world’s biggest social media stars, influencers and celebrities.
Billion Dollar Boy
Founder and CEO
In 2014, Ed started Billion Dollar Boy, The Creative Agency of the Influencer Age, as one of the first influencer marketing agencies in the UK.
Fast forward seven years, Billion Dollar Boy is now a global leader in influencer marketing, combining creativity and technology to deliver global influencer marketing campaigns. Our team of 100+ speaks over 30 languages and in 2020 we worked with 4,600 influencers, who published over 40,000 adverts across 47 countries globally.
MediaCom Creative Systems
Head of Influencer Marketing
Emily started her career working in Financial Services. However, whilst blogging as a creative outlet she recognized the opportunity for bloggers and influencers to collaborate with brands. In early 2016 Emily turned her passion into a career in Influencer Marketing and joined Takumi – one of the UK’s first influencer platforms.
After leaving Takumi Emily worked with influencer & content marketplace TRIBE to help launch first their UK operation and then spearheaded their US Operation in New York, leading partnerships with agencies and brands such as P&G, Unilever, WPP, Nestle, Diageo and more. Upon her return to the UK, she joined MediaCom as Head of Influencer Marketing, one of the agency’s fastest-growing divisions within content marketing.
Her role is to lead the Influencer Marketing division for both UK & Worldwide clients such as Coca Cola, Mars, LVMH, Sky and many more.
Emma Shuldham is the Managing Director at ITB Worldwide – a talent and influencer marketing agency that is informed by culture, powered by data and built on human insight.
Through almost a decade at ITB and another 10 years prior in the wider entertainment industry, Emma has developed a specialism in connecting brands with culture through the power of influence. In her early career this meant brokering complex equity, royalty and endorsement-based brand deals and negotiating corporate sponsorship, and as she built out the talent + influence team at ITB, this evolved to procuring advocates, ambassadors and creatives of all types, placing her firmly as a pioneer in the world of influencer marketing.
In all she does, Emma is inspired to create work which drives purpose, passion and results. This has led to career and culture-defining moments including spreading awareness for brands like H&M, Pandora and MilkPep everywhere from iconic billboards in Times Square to next generation social platforms like TikTok, and using influence to drive change such as the UN’s #TakeYourSeat campaign to petition for action against global warming (a Gold Lion winner) and Operation Black Vote to drive youth voter registration in the UK.
Firdaous El Honsali
Senior Director of Global Communications and Sustainability
Firdaous El Honsali is Dove’s Senior Director of Global Communications and Sustainability. She has supported the brand for 6 years with her clear passion for beauty, actionism, purpose and sustainability.
Hedvig Algotsson is Account Director at Wildfire a social-first agency. With an extensive experience within influencer marketing Hedvig has lead creator campaigns for some of the world’s biggest brands such as Coca-Cola, Unilever, Amazon and BBC. At Wildfire Hedvig is leading a team of social experts developing influencer and social strategy for a roster of global high-profile clients.
James has worked in the influencer marketing industry for the last decade, both in-house and agency side. His experience covers both national and global campaigns within a breadth of sectors, including travel, leisure, automotive, finance, fashion, FMCG, technology and entertainment.
Senior Influence Strategist
Jason Falls solves problems for the clients at Cornett, a U.S.-based agency in Lexington, Kentucky. He is the author of Winfluence – Reframing Influencer Marketing to Ignite Your Brand and host of its companion podcast, also called Winfluence.
Straight Talk Talent
Kate Mander has over a decade of experience in the talent industry.
As an Agent, she built and managed the careers of household names including Clara Amfo, Gizzi Erskine and Emma Bunton. As Head of Talent Partnerships at The Stylist Group, she led and strategised all commercial and event partnerships working with some of the world’s biggest brands like Coty, NatWest, Amazon, TK Maxx and Adidas.
Her proven track record on “both sides of the deal” means that she knows the talent industry inside out. Kate brought these worlds together and launched Straight Talk Talent in 2020: a talent partnerships agency uniquely placed to build rich, meaningful and authentic partnerships between talent and brands, bringing new depth to campaigns and delivering real value.
M&C Saatchi Social
Head of Talent
Lucy Chaloner is head of talent management at M&C Saatchi Social. Lucy operates strategically across a team who handle a diverse roster of beauty, fashion, lifestyle, mental health and entrepreneur talent including some of the biggest names in the business like Saffron Barker, Dad V Girls and Nicole Crentsil.
Over fourteen years of experience in the industry has provided Lucy with an extensive knowledge of marketing, media, entertainment and talent and developed her successful track record of working with top tier creators, A-list actors, comedians and presenters. She has brokered deals across projects from major feature film franchises like Fantastic Beasts, with globally renowned brands as varied as L’Oréal, Nespresso and Ford, agencies like Havas and Ogilvy to the leading publishing houses.
After several years spent at Richard Stone and Avalon, Lucy produced a successful live experiential theatre show called the El Train before leading Social Chain’s GLOW as its Director of Influencers for three and a half years.
Working to a “client first” rule, believing in authenticity underpinned with data, Lucy has worked on numerous influencer marketing campaigns aligning talent with brands and agencies, always remaining nimble in response to the ever-shifting landscape of creator partnerships.
Pernod Ricard (Chivas Regal)
Global Head of Advertising
Martin leads on advertising and digital globally for Chivas Regal – a premium blended Scotch whisky, which is part of Pernod Ricard. He is a passionate and resourceful marketer who thrives on new challenges and new experiences. With over 13 years in brand marketing and advertising with experience on both client and agency side he has developed and executed various brand strategies, brand platforms, commercial partnerships, events and digital activations across multiple premium and luxury brands globally. Prior to Pernod Ricard, Martin predominantly worked in the automotive space – with his last role being Head of Digital & Content at Aston Martin.
New Media Academy
Director of Content Creators & Brand Partnerships
Mike Alnaji is one of the early adopters of influencer marketing in the Middle East region, who has established his credibility by building one of the first influencer marketing arms within a digital agency in Dubai. Mike currently leads the content creators & brand partnerships division at New Media Academy in the UAE, where he is advising both content creators and brands in the MENA region on their influencer marketing strategies to help grow their businesses.
Influencer Marketing Manager
Philip moved from the Netherlands to London in 2013 to kick-start his career in the influencer marketing industry. His journey has taken him across the industry, from specialist influencer agency to influencer tech. He is now working as the Influencer Marketing Manager at Formula E, the first sport to have a certified net zero carbon footprint since inception.
He has spoken about the topic of influencer marketing across Europe, and dedicates his Sunday mornings to writing a weekly newsletter with the latest on all things influencer.
Matter Of Form
Head Of Social Media
As Head of Matter Of Form’s Social Media division, Rachel works at the forefront of digital marketing, developing industry leading strategies, and executing campaigns at the highest level for MOF’s top tier luxury client portfolio. With great attention to detail, a wealth of experience across the luxury industry, and her finger on the pulse of an ever evolving social landscape, Rachel understands the sensitivities & expectations of working with luxury brands. Rachel has worked both in house and at agencies across many leading global brands, and is excited to be joining the Influencer Marketing Awards judging panel once again, having been a judge for the inaugural awards in 2019.
Influencer Marketing Lab
Scott Guthrie is a professional advisor on influencer marketing, a conference speaker, guest university lecturer, top 10 blogger, host of the Influencer Marketing Lab podcast, media commentator and co-chair of the CIPR influencer marketing panel. Scott has written chapters for five business books on the subject of progressive public relations and influencer marketing plus over 175 blog posts devoted to influencer marketing.
Founder & Managing Director
As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore.
Sedge’s expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google.
Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.
Head of Influencer
Simone oversees the influencer service at global communication agency Mind+Matter. Simone’s role is to ensure all influencer solutions are meaningful, authentic, inspiring healthy decisions, rooted in positive behaviour change, compliant and measurable. With over 13 years health and wellbeing communication experience Simone has worked on influencer campaigns spanning high profile global reality TV influencers for consumer health and beauty, through to micro and nano patient influencers dedicated to raising awareness and change around health conditions. Simone’s experience has meant that the M+M influencer proposition covers all areas of influencer marketing and relations including; insights, planning, delivery of strategic consultancy, search and identification of influencers, tactical activation and outreach, compliance and education, right through to reporting and measurement.
Also managing a growing team of influencer experts, means the agency’s and Simone’, interest and passion for the ever changing world of online influencers and digital marketing, can keep expanding as well, to provide clients with a more strategic consultation and keep the health and welling industry ahead of the curve when it comes to influencers.
Siobhan Freehard OBE
Known as the nation’s most successful ‘mumpreneur’, Siobhan Freegard OBE founded the UK’s first online network of parents, Netmums, before setting up the UK’s first family influencer agency ChannelMumTalent.com in 2015. As a well-known mental health advocate, Siobhan is is passionate about creating positive digital connections in society and the vital role influencers play in this. Each of her businesses have been all-female owned, managed and operated, so she can also bring a female perspective to what remains a male-dominated industry at senior level.
Client Services Director
Tom Sneddon is the Client Services Director at SEEN Connects – an innovative influencer marketing agency, working in partnership with clients to develop bespoke social content and high-profile talent collaborations.
Tom started his career at glue and Work Club, two of the UK’s standout digital agencies, working with a wide range of UK and International clients including Nespresso, Guardian Media Group and Heineken Global Brands. More recently, he was the account management lead for Ogilvy’s social and content division – where he led the comms launch of TikTok across Europe: delivering a series of hugely inventive and award winning “creator first” campaigns.
With extensive experience across social and influencer marketing, Tom now leads a team of specialists at Connects – developing hugely innovative work for clients including Mars Wrigley, eBay and Panasonic.
BCW (Burson Cohn & Wolfe)
Vik is an Influencer Specialist with 8 years of experience in Social Media Strategy and Influencer Marketing. He was also recently named in the Talking Influence Influencer Top 50, an annual list featuring the top fifty influencer marketing professionals globally.
He has deep experience in influencer strategy and activations, helping to create impactful campaigns using his extensive knowledge and understanding of wider cultures, platforms and scenes both online and offline. He has worked across different business verticals in the Consumer, Corporate and Healthcare space advising clients on influencer marketing strategy and end to end toolkits to amplify campaigns, launches and events at local and global levels with many well-known and influential brands. His relationship building skills and understanding of influencers, further enable him to keep his finger on the pulse in an industry that is ever evolving.