Our 2022 Judges
Marketing Strategy Lead
Alexander has 9+ years of marketing experience and he’s currently a Marketing Strategy Lead at Zalando, where he consults the world’s leading fashion brands. Previously, he led the influencer marketing team globally at HelloFresh, managing an international team across 14 markets. He currently resides in Berlin where in his free time he enjoys learning new cuisines to cook.
Director, Co-Founder, Head of Marketing & Communications
A veteran Influencer, Beckii has been creating content online since her early teens. Her first-hand experiences of the process behind the content give an invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to pursue a career in influencer marketing, and co-founded Pepper Studio in Spring 2019.
Head of Branded Content, EMEA
Becky is one of the UK’s leading experts on influencer marketing and branded content. With 12 years experience working with some of the world’s most prestigious brands Becky is a highly respected thought-leader, speaker and consultant.
Having previously led digital partnerships for the Walt Disney Company and currently leading Branded Content and Creator Marketing across EMEA for Facebook & Instagram, Becky has been named one of the Top Global Trailblazers by Refinery 29.
She is a seasoned panelist, keynote speaker and a regular speaker at The University of Oxford. Becky is passionate about innovations within the influencer industry and strives to create work that illustrates the future.
Chiara Dal Ben
Marketing & Innovation Director
Chiara is an italian digital communication and influencer marketing pioneer, with over 12 years at the forefront of the industry she has refined her approach through a decade of insights and learnings.
She is a keynote speaker presenting at digital summits, an influencer marketing professor, a book author and she wrote for several websites about everything connecting fashion, beauty and technology that is her biggest passion.
In her career she has developed many successful digital communication and influencer marketing campaigns with leading international prestigious brands across a wide variety of industries (fashion, luxury goods, beauty and food) and she worked with some of the world’s biggest social media stars, influencers and celebrities.
Best Day Ever
Influencer Marketing Consultant
Christie Childers is an Influencer Marketing and Brand Partnerships consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. Christie’s goal in the brand space is to build out of the box, influencer centric campaign strategies that uphold ethics & integrity in an effort to leave the world a better place than she found it. Christie is considered a leading subject matter expert in the influencer world. As an early adopter of the vertical, her expertise has evolved specifically to focus in creative strategy, contract law for usage and licensing, and post-campaign reporting analysis to draw conclusions on audience behaviors that are supported by data. She is a graduate of Florida State University with dual degrees in Studio Art and Art History, a global agencies alumni, and a multi-hyphenate pursuant of creative endeavors that make people feel good.
Head of US Influencer Relations
Claudia is extremely passionate about social media marketing and has been a leader in the community & influencer marketing space for over a decade working for a variety of brands in the fashion, lifestyle and beauty spaces. She has recently brought her expertise to the toy industry, working for Moose Toys, where she manages all US influencer activations for their amazing and innovative toy brands.
Head of Influence
Experienced Influencer Marketing specialist leading the strategic direction for Exposure’s Influence proposition and heading up a team of influence experts, delivering best in class influence work for globally known brands such as Levi’s, Samsung, Polaroid, Nordstrom & Barbour.
Volvo Car UK
Advocacy & Partnerships Lead
Danielle leads influencer marketing, sponsorship, advocacy and events for Volvo Car UK. Previously, Danielle held various senior positions within the fintech industry, including VP of Issuer Marketing for Mastercard Worldwide, where she was awarded The Global Value Driver Group Award and UK&I Most Valuable Player Award at Mastercard’s European Marketing Summit. Danielle was a Founding Member of Escape the City, one of the largest startup communities in London where she was part of a movement to help people find more meaningful work and truly make a difference to their careers and the wider world.
Above And Beyond
(Mr.) Daren Dixon is founder of creative agency Above and Beyond and also serves as its Chief Executive Officer. With a strong focus on talent, brands, youth-markets and multi-cultural consumers both he and Above and Beyond have built campaigns for Nike, Levis, YouTube, Twitter, Reebok, Google, Samsung, BBH, H&M, ASOS among others.
He has worked with talent such as Beyonce, Justin Timberlake, Kelly Rowland, Solange, Lauryn Hill, and Gwen Stefani. Prior to founding Above and Beyond, Mr. Dixon worked with top music artists as an A&R Manager at RCA Records where he discovered and signed international rock band ‘Kasabian’. Mr. Dixon also served as Head Of International for Beyonce Knowles for 5 years handling a number of high-profile brand alignments as well building strategic international plans for her. He has a proven track record of identifying successful partnerships and has garnered significant recognition as one of the most influential brand marketers in Europe.
“Spending time with next-generation talent is vitally important to me as they are the path and heartbeat to the future…understanding them gives me the advantage and helping them achieve their goals is the best feeling…helping a model, an athlete, an influencer or photographer strategically plan their career is just as important to me as planning the deals with brands or established talent “
Associate Director, Influencer & Partnerships
Dmitri has been in the Influencer industry for nearly 10 years, having run agency campaigns for Coca-Cola, Walmart, and Wendy’s. He currently is leading the Influencer program at Ruggable.
Head Of Brand & Corporate Communications
Emily is Head of Brand and Corporate Communications at Wella Company UK & Ireland – known for its portfolio of professional and consumer hair and nail brands, including Wella Professionals, OPI, Nioxin and Sebastian, as well as Clairol and ghd. Emily has over ten years’ experience in brand & digital communications, having worked with a host of well-known brands including Ted Baker and Jack Wills.
Emma Louise Ryan
ELRY AGENCY LTD
Founder and Managing Director
Director at ELRY agency LTD focusing on Talent Management along with Multi channel knowledge and an experienced Influencer Marketing specialism
Erza Efiera Binti Razak
Specialist, Brand Media and Influencer, Marketing
I have over 7 years of experience working in the advertising industry, with a focus in influencer marketing and content strategy. Currently, I work as foodpanda APAC’s Influencer Marketing Specialist and we believe everything in refining our strategy across our 11 markets in Asia. Outside of work, you’ll most likely find me building custom keyboards or scrolling on TikTok (looking at custom keyboard content creators!).
Head of Influencer Marketing
Cyberculture and new media professional with a strong background and expertise in digital marketing, branding, content creation, and partnerships on various media platforms such as YouTube, Twitch, Facebook, Instagram. Now leading Surfshark’s influencer marketing activities globally.
COTY UK & I
Influencer Marketing & Comms Lead (Luxury)
With over 13 years’ experience in luxury beauty space, Grace has been included in Talking Influence’s Top 50 and currently leads the influencer marketing and PR strategies for Coty’s luxury beauty portfolio including BOSS, Marc Jacobs and Calvin Klein.
Hedvig Algotsson is Account Director at Wildfire a social-first agency. With an extensive experience within influencer marketing Hedvig has lead creator campaigns for some of the world’s biggest brands such as Coca-Cola, Unilever, Amazon and BBC. At Wildfire Hedvig is leading a team of social experts developing influencer and social strategy for a roster of global high-profile clients.
Marketing Manager UK
Marketing manager for the UK at Cure Media and co-host of the popular podcast Influencer Marketing Talks, Holly is a keen advocate of Cure Media’s award-winning approach to influencer marketing for high street fashion brands. With a decade of experience in B2B marketing and a passion for consumer communications, Holly’s commitment to data-driven strategy and quantifiable results is mirrored in the work Cure Media creates for brands such as H&M, Jotex, SkinCity and more. Today, you’ll find Holly at Cure Media’s London office, offering expert insights on one of Europe’s most-listened-to marketing podcasts and through Cure Media’s bi-weekly newsletter Influencer Marketing Insights – all part of her mission to lift the veil on digital marketing and get to the bottom of what makes modern consumers tick.
Head of Inspiration, CEO
Inna is an enthusiastic influencer marketing professional, who drives for better world. She focuses to social impact influencing and is the author of the book The Power of Influencing and founder of Impact Agency PING Helsinki (Finland). Together they have created an Impact Community Pingimpact.com open for all social media influencers interested to change the world. Together with her team and brave customers she has created several powerful and innovative campaigns where social media influencers have been brought to the communication of public and non governmental organizations among them the award winning #coronafacts crisis communication with the Finnish Government during Covid-19.
Billion Dollar Boy
James is an Account Director at Billion Dollar Boy, the creative agency for the influencer age. He works with clients to build influencer marketing campaigns that blend the art of creative and content with the science of data and media.
James started his career more than a decade ago, at a time when social media, content and influencer marketing were in their infancy. Since then, within a variety of in-house and agency roles, he’s worked on campaigns spanning multiple markets, verticals, industries and disciplines. Some of the world’s biggest brands James has worked with include Sainsbury’s, PepsiCo, Expedia Group, Marriott International, Kraft Heinz, Samsung, Heineken, AB InBev, Audi, Honda and Vodafone.
Senior Influence Strategist
Jason Falls solves problems for the clients at Cornett, a U.S.-based agency in Lexington, Kentucky. He is the author of Winfluence – Reframing Influencer Marketing to Ignite Your Brand and host of its companion podcast, also called Winfluence.
CEO and Founder
EMEA & LATAM Head of Creator Management
Lorna Jane Activewear
Influencer Marketing & Social Media Specialist
Influencer marketing and social media specialist, with over 8 years working in the retail sector. Her current role involves managing a global influencer program across 6 countries for Australia’s leading Activewear brand Lorna Jane.
M&C Saatchi Social
Head of Talent
Lucy Chaloner is head of talent management at M&C Saatchi Social. Lucy operates strategically across a team who handle a diverse roster of beauty, fashion, lifestyle, mental health and entrepreneur talent including some of the biggest names in the business like Saffron Barker, Dad V Girls and Nicole Crentsil.
Over fourteen years of experience in the industry has provided Lucy with an extensive knowledge of marketing, media, entertainment and talent and developed her successful track record of working with top tier creators, A-list actors, comedians and presenters. She has brokered deals across projects from major feature film franchises like Fantastic Beasts, with globally renowned brands as varied as L’Oréal, Nespresso and Ford, agencies like Havas and Ogilvy to the leading publishing houses.
After several years spent at Richard Stone and Avalon, Lucy produced a successful live experiential theatre show called the El Train before leading Social Chain’s GLOW as its Director of Influencers for three and a half years.
Working to a “client first” rule, believing in authenticity underpinned with data, Lucy has worked on numerous influencer marketing campaigns aligning talent with brands and agencies, always remaining nimble in response to the ever-shifting landscape of creator partnerships.
Managing Director, Social
Lucy Loveridge is Managing Director, Social at YMU. YMU is a global talent management business representing talent such as Ant & Dec and Clara Amfo alongside digital-first creators such as Munya Chawawa, Amelia Dimoldenberg and Francis Bourgeois. Prior to YMU, Lucy spent nearly a decade at talent management business, Gleam Futures, representing talent such as Mrs Hinch and Zoe Sugg.
Influencer Marketing Specialist
Mark Dandy has been working in the influencer marketing space for 7 years now, designing innovative strategies for international brands such as Apple Music, BooHoo, SuperDry and many others. Mark is the founder and director of UK Influencer marketing agency “Captivate Influence” and is seen as a leading figure within the UK influencer marketing space, a regular on panel discussions and industry events, and has been recognised on the Influencer 50 list compiled of the top 50 influencer marketing practitioners world-wide twice in the last 3 years. Mark believes in industry education and sharing winning strategies with peers to further advance and professionalise influencer marketing both in the UK and overseas.
The Hut Group
Head of Influencer Marketing
I started my career at ASOS in one of the first in-house dedicated influencer teams, and have since worked both agency and brand side for a number of fashion, beauty and lifestyle brands. For the last (almost) 2 years I’ve led the Core Beauty influencer team at THG globally, with a huge focus on growth and scale strategies across all territories. With 7 years of influencer experience I’ve developed a breadth of skills and knowledge, alongside a broad network across the influencer/social and performance marketing sphere.
BFA Industries (IPSY, BoxyCharm, Refreshments, Madeby Collective)
VP, Creator Partnerships & Experiential
Neika Colbourne is the VP of Creator Partnerships and Experiential at BFA (Beauty For All) Industries, a beauty innovation platform that is home to the largest beauty subscription brands in the world, IPSY and BoxyCharm, as well as brand incubator Madeby Collective, and personal care essentials brand, Refreshments. Neika has spent her entire career working with talent across sports, entertainment, lifestyle and beauty, and is responsible for the creator strategy across all BFA brands. She has worked on both the agency and brand side and has a deep understanding of the intricacies of working with and managing talent. Neika is the recipient of multiple awards and recognitions including Glossy 50 Beauty Innovators in 2019 for her impact on beauty. She earned her BA from Duke University and her JD degree from the University of Miami, School of Law, and resides in NYC.
The ultimate Girl Boss, Niki is the director of the UK’s only all-female influencer agency ChannelMumTalent.com and one of the industry’s top female role models. With over 20 years’ top-flight experience in media and partnership deals, Niki is renowned in the industry for tackling the big issues, such as image rights and fair usage – to protect creators and empower talent to stand up for their worth. A regular in the business press for her matchless knowledge, experience and creative brand solution know how, Niki’s passion is creating long-lasting effective partnerships which benefit both brands and creators.
Global Influencer Marketing Lead
Ryan Bares (he/him) is the Global Influencer Marketing Lead at IBM where he sets the strategy and execution of all-things influencer and employee advocacy for the company. Before starting the influencer marketing discipline at IBM six years ago, Ryan spent time as a program manager at Google for their Local Guides community. Ryan enjoys playing soccer, traveling, and exploring new restaurants with his family around Austin, Texas where they call home. If you’d like to connect, you can find Ryan on LinkedIn: https://www.linkedin.com/in/ryanbares/.
Salvatore De Angelis
Head of Digital, International
Salvatore leads Nielsen Entertainment Digital and Social business unit across the international markets, managing a set of solutions including Monetization and branded content measurement, Audience profiling, Influencer marketing and sponsorship strategy. In his role, he helps global advertisers, publishers and rights holders in the sports, leisure and entertainment industry transform data into actionable solutions to strategically drive business results. Salvatore gives lectures on Digital Strategy, Influencer Marketing and eSports at several graduate and post-graduate master programmes.
Influencer Marketing Lab
Scott Guthrie provides professional advisory services to the influencer marketing industry and leads the Influencer Marketing Trade Body. The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry. Scott is also the host of the Influencer Marketing Lab podcast and has written over 250 articles and book chapters on influencer marketing.
Founder & Managing Director
As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore.
Sedge’s expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google.
Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.
Head of Agency Relations & New Business
Shirin Nazemzadeh has over 17 years’ experience in partnership marketing within a variety of industries including sports, experiential and gaming. Shirin has extensive experience in developing and managing client relationships with major brands including The Coca-Cola Company, Procter and Gamble, Oracle, Enterprise and Lavazza Coffee. Additionally, she has managed partner activations at events ranging in size from small experiential programs in the U.S. to large-scale events such as US Open tennis in New York and the Special Olympics World Games in Shanghai, China. She currently is the Head of agency relationships and new business development for AFK Group, a collection of agencies focused on talent management and influencer marketing, with expertise in gaming & esports. She earned a bachelor’s degree in Sports Science & Information Technology from Canterbury Christchurch College in the United Kingdom and her Master of Tourism Administration with a focus on Sports Management at George Washington University in the United States.
Independent Influencer Consultant
Simone is an independent influencer and digital communications consultant. Simone has overseen global and regional influencer programs and campaigns, where she has strived for influencer solutions that are meaningful, authentic, rooted in positive behavior change, compliant and measurable. With over 14 years beauty, health and wellbeing communication experience Simone has worked on influencer campaigns spanning high profile global reality TV influencers, through to micro and nano patient influencers dedicated to raising awareness and change around health conditions. Simone’s experience over her career has meant she has worked across all areas of influencer marketing and relations including insights, planning, delivery of strategic consultancy, search and identification of influencers, tactical activation and outreach, compliance and education, right through to reporting and measurement.
Simone is passionate for the ever-changing world of online influencers and digital marketing, to provide agencies and clients with a more strategic consultation and keep the health and welling industry ahead of the curve when it comes to influencers.
Stevie is a leading voice in the influencer marketing space, having worked in the industry for the last 8 years and seeing it grow into a vital part of the marketing mix today. Stevie brings his own unique insight into the world of influencer marketing, having transitioned from television star and influencer after his Bafta-winning sojourn on Made In Chelsea, into agency leader today at Disrupt. He is now focussed on ‘influencing influencer’, and has worked with leading brands such as Bose, Ford, Peroni, Huel, Puma and more to activate their influencer campaigns and build out wider strategy. Stevie’s personal and professional background in the space bring to Disrupt clients a distinctive competitive edge when raising awareness and driving action around their services and products.
The Global Fund
Head of Creative Partnerships
Tom is the Head of Creative Partnerships at The Global Fund, where he oversees the organisation’s strategic engagement with influencers to amplify the partnership. Tom has worked in the charity sector for over a decade, supporting national and international organisations, including some of the most recognisable not-for-profits. He has worked with a wide variety of influencers and celebrities on numerous campaigns over the years. He has seen these relationships and partnerships’ impact on organisations and campaign successes first hand. Tom has a wealth of experience in cause-related campaigns maximising and developing talent relationships, and working with talent across sensitive issue areas and in extreme environments. He has also worked directly with talent and influencers to understand their priorities and help identify and develop meaningful partnerships with specific causes.
Having built and scaled marketing campaigns for some of the largest brands in the world, Tyson is a veteran in the digital media and influencer marketing space whether it be past clients like Adobe, Dollar Shave Club, Samsung, or Fiat Chrysler Automobiles. His passion for storytelling and ability to build relationships with the top creators in the world affords him the arsenal to create the most captivating digital campaigns around. Tyson typically spends his time in the company of vintage automobiles, looking for new inspiration and ways to solve complex problems with simple solutions.
Senior Account Director - Social & Influence
Vik is an Influencer Specialist with 8 years of experience in Social Media Strategy and Influencer Marketing. He was also recently named in the Talking Influence Influencer Top 50, an annual list featuring the top fifty influencer marketing professionals globally.
He has deep experience in influencer strategy and activations, helping to create impactful campaigns using his extensive knowledge and understanding of wider cultures, platforms and scenes both online and offline. He has worked across different business verticals in the Consumer, Corporate and Healthcare space advising clients on influencer marketing strategy and end to end toolkits to amplify campaigns, launches and events at local and global levels with many well-known and influential brands. His relationship building skills and understanding of influencers, further enable him to keep his finger on the pulse in an industry that is ever evolving.
Senior Global Influencer Marketing Manager
Zara has worked in entertainment for 10+ years, leading the way in innovative influencer marketing from all sides. Her work spans stand-alone and franchise titles for the biggest brands in global entertainment, including Netflix, Nintendo, Walt Disney Studios and 20th Century Studios. As Senior Global Influencer Marketing Manager at 2K, Zara has launched hotly anticipated games such as NBA 2K21 and NBA 2K22, WWE 2K22 and upcoming looter-shooter, Tiny Tina’s Wonderlands. Driving diversity and inclusion forward in gaming and influencer marketing is Zara’s passion. As a South Asian woman who’s made strides in both industries, she’s uniquely positioned to be a D&I leader, starting with mentoring up and coming influencer marketeers with diverse backgrounds.