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With over a decade’s worth of experience in brand marketing and digital media, Alexander has worked for companies across North America and Europe, including Zalando, HelloFresh, Omnicom, and IPG. He currently serves as the Global Sports Marketing Lead at Zalando, spearheading the strategic vision and execution of global sports marketing initiatives, empowering customers to confidently pursue their sport journeys and driving impactful campaigns in collaboration with the world’s largest sports and fashion brands

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Beth Thomas is a seasoned social media pro, she has over a decade of experience working in the social media and influencer marketing space across multiple categories, as well as working platform side at TikTok.

Beth’s now the Director of Social at Frankly, a social media consultancy, working with brands to find their purpose on social.

She’s also a content creator and has built a vibrant community of over 45,000 women across TikTok and Instagram.

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Bex is a seasoned influencer marketing professional with over 16 years of experience in communications and marketing, specialising in Fashion and Beauty.
As the Global Social Influencer Marketing Manager at Dove, she plays a pivotal role in shaping the brand’s influencer marketing strategy, leading creator–led campaigns like #Faceof10 and #SharetheFirst that support the brand’s commitment to real beauty and care.
Prior to her role at Dove, Bex was a founding partner of Summer, where she successfully transformed the business from its inception into a thriving influencer marketing agency, orchestrating impactful campaigns for renowned brands such as Rowntree’s Lollies, Nuii, H. Samuel, and OGX, while also managing and growing the careers of some of the UK’s top beauty and fashion creators.

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In the past 12 years Breno has worked in large and medium-sized companies and agencies; seasoned in Tech, FMCG, CPG and beauty, hospitality, events, and education, his experience goes from sales to marketing and its verticals including branding, trade, digital strategy, influencers, and PR.

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Candice is a dynamic and results-driven marketing strategist with expertise in digital content, influencer marketing, and brand partnerships. She brings with her a background spanning top agencies and global brands like NIVEA, TikTok EMEA and Mastercard, and crafts data-driven campaigns that drive engagement and revenue.

She is a founding member of the Dentsu Creative Influencer Division in South Africa, and serves on the Dentsu Global Influencer Marketing Council.

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With a background of 10 years in influencer marketing, Carina built her career in London, working at several pioneering start ups and agencies in the influencer space, as well as at e-commerce juggernaut THG.

She has relocated to Brazil and now founded and launched ARETEH, a new creator management agency mixing Brazilian flair to the British business excellence.

Named one of the Top 30 Female Leaders in the Creator Economy by Hello Partner (2024) – #HP30LeadingWomen.

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(Mr.) Daren Dixon is founder of creative agency Above and Beyond and also serves as its Chief Executive Officer. With a strong focus on talent, brands, youth-markets and multi-cultural consumers both he and Above and Beyond have built campaigns for Nike, Levis, YouTube, Twitter, Reebok, Google, Samsung, BBH, H&M, ASOS among others.

He has worked with talent such as Beyonce, Justin Timberlake, Kelly Rowland, Solange, Lauryn Hill, Cheryl Cole and Gwen Stefani. Prior to founding Above and Beyond, Mr. Dixon worked with top music artists as an A&R Manager at RCA Records where he discovered and signed international rock band ‘Kasabian’. Mr. Dixon also served as Head Of International for Beyonce Knowles for 5 years handling a number of high profile brand alignments as well building strategic international plans for her. He has a proven track record of identifying successful partnerships and has garnered significant recognition as one of the most influential brand marketers in Europe. His most recent work includes the Google Glass and Nike campaigns featuring FKA Twigs.

He currently works on creative marketing and endorsement deals for a long list of talent clients including Solange, FKA Twigs, Lil Yachty, Kaliuchus, The Internet, Pia Mia, Selena Gomez, Keri Hilson, Miguel, Lady Gaga alongside his role developing the stars of tomorrow whether it be photographers, bloggers, actors, models, artists etc

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LinkedIn

Ella entered the influencer marketing industry through a background in insights at Kantar, and moved to specialising in influencer campaign measurement at ThisThat. With a strong foundation in data-driven analysis, Ella has focussed on shaping how agencies and brands assess and optimise their influencer strategies.

Having worked across both the insight and strategy teams, Ella is passionate about embedding measurement at the core of influencer marketing. By championing robust analytics to help brands create more effective campaigns, with focus on driving better outcomes for both consumers and the industry as a whole.

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Ellie Hooper is Head of Client, and has over seven years’ experience working in digital media and advertising at a number of award-winning agencies. As part of Performance Marketing World’s Dream Team Top 15, Ellie has particular expertise in the intersection of creative and performance. She has worked with a range of industry verticals, from fashion to sports and entertainment, to FMCG and tech, and whilst at Goat has delivered full-funnel creative strategies and campaigns for key clients.

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Named Top 30 Trailblazing women in influencer marketing 2023, Esme Rice has written for the Drum, Forbes, Adweek and Campaign and spoken on stage at various events including DMWF Global (Amsterdam), Social Day and Voxburner’s Youth Marketing Festival. With 7 years of influencer agency experience, Esme Rice is currently the WW Influencer Practice Lead for Mindshare. Her career launched as a content creator at Social Chain before leading the marketing for specialist influencer agencies, Goat & Tailify. Her recent work has focused on understanding and advancing influencer practice globally, to build long-term growth for clients and a sustainable industry for society.

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Gabe Gordon is the CEO and co-founder of Reach Agency.

Gabe has spent over a decade combining his love of advertising, expertise with influencers, and passion for culture to help brands reach the people and places traditional agencies can’t. Over the past 13 years, he has built Reach into an award-winning Creator agency with long-term clients such as Nestle, Microsoft, Clorox, and AB InBev. Before forming Reach, Gabe worked at Pepsi and WME.

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Georgina is the founder of The Influence Atelier and Influencer consultant at APR Production Co. She leads an influencer marketing and creator economy consultancy, providing global consumer and technology brands comprehensive oversight into their influencer marketing investments. Over the past sixteen years, Georgina has led strategy at agency, media, and high-growth consumer and tech companies focusing on creating strategies, process efficiencies, and driving influencer, content marketing, affiliate, and social media marketing growth and innovation.

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Hannah Witton is an award-winning online creator and author. She started making videos 14 years ago and makes conscious and nerdy lifestyle content, finding play and joy in adulthood (and parenthood). After over a decade as a sex educator with a successful sex and relationships YouTube channel and podcast, she now also coaches and mentors other content creators on building creative businesses aligned with their values and avoiding burnout.

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Hayden has helped develop winning strategies for some of sports rising stars in the world of content. He now works with leading athletes, primarily within the world of football – helping them bridge the gap between their football and content creation.

Hayden has recently taken on the role of Head of EMEA at 16th Sports, part of the Whalar group.

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Heidi has been working in influencer marketing since 2015 and has evolved with the ever-changing landscape. She has grown in her career, from a Junior Account Executive who had never drafted a contract before, to leading an entire team and building a department from the ground up. She’s worked with thousands of creators, across hundreds of campaigns for several different clients in varying industries. She has supported campaigns ranging from standard content creation, co-branded products, in-person activations/events and photoshoots. She has vast experience in fully integrated campaigns, working closely with other channels to ensure creator content is being utilized to its full potential and finding ways to drive success through influencer marketing. Heidi is currently the Director of Influencer Marketing at Mekanism. She’s previously worked at performance-branding agency, WITHIN, and PR agencies Harrison & Shriftman, UEG and PMK-BNC. She has worked with major brands including Adobe, Charles Schwab, Playboy.com, BACARDÍ, ASICS, Samsung, American Express, Stella Artois and more.

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Isabella has over 10 years experience in influencer marketing, providing strategic counsel to global and local brands across industry sectors including Sport, Beauty, FMCG, Consumer Tech, Retail, B2B and non-for-profit. Her focus is to help brands build and scale their talent and influencer campaigns to create powerful, award winning work that lives across earned and paid.

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Jeanette is the Founder and CEO of BEYONDinfluence, an influence & brand ambassador marketing agency helping clients ride the next wave of marketing. She is a champion and an independent thought leader on social and emerging technologies, with a track record of building and implementing effectively integrated marketing and communication initiatives by putting data and storytelling front and center.

Influence marketing has proven to be the lightning rod helping people and brands to stay connected during these unprecedented times of the Covid19 pandemic and social unrest. As the only marketing discipline that delivers results at scale, Jeanette is poised to help businesses to master influence marketing at scale and is on a mission to create harmony between creators and brands by bringing trust and relevance to advertising.

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Jemma is a strategic and creative marketing leader with a track record of driving results through innovative, high impact campaigns that drive cultural impact and consumer engagement. Over the past 12 years at Aldi, she has played a pivotal role in shaping Aldi’s brand strategy, driving its digital and social media presence and spearheading brand partnerships – including Team GB. Jemma’s team and agencies have delivered groundbreaking marketing initiatives, including the nations favourite Christmas campaign – Kevin the Carrot – as well as Like Brands, Olympic & Paralympic campaigns, and Can’t Match This.
After spending a few years leading the rollout of global digital transformation projects, Jemma returned to the UK Marketing team as Marketing Director at the end of 2022, where she continues to shape strategic direction, multi-channel storytelling and brand partnerships. Earlier in her career, she built her expertise agency-side at Mediacom and Cogent Elliott, leading integrated teams across national and global clients.
With an understanding of how creators, communities, and brands intersect, Jemma brings a unique perspective in evaluating campaigns that blend creativity with commercial success in an ever-evolving landscape.

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Jim is a seasoned brand and digital strategist with a unique blend of experience across agency, client, and talent-side roles. Formerly Chief Strategy Officer at influencer marketing platform Takumi, and Managing Director of Media and Creator at The Hut Group (THG), he has built a career at the intersection of content, commerce, and culture. Jim has led global campaigns, scaled high-performing teams, and delivered measurable growth for some of the world’s most recognisable brands, earning a reputation for both creative insight and commercial precision.

Now Director of DTC Ventures at YMU, Jim partners with talent to turn influence into sustainable, scalable businesses—helping launch and grow ventures with household names like Stacey Solomon, Simon Cowell, Fearne Cotton, and Tom Daley. With experience that spans boardrooms, shoot days, and factory floors, Jim brings a 360° perspective to brand building. He’s passionate about forging brands with purpose and longevity, and brings that same lens to his role on this judging panel.

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Jo has worked in social and influencer for almost fifteen years, for clients ranging from FMCG (such as Ferrero and Unilever) to auto (like Vauxhall) to b2b technology, fintech and telco (such as Fujistu, Microsoft, Adobe and Vodafone), for agencies across IPG, WPP and beyond. She has a passion for creative communications and relationship-building (with clients, colleagues and talent) as well as a keen eye for trends and behavioural changes, and social and influencer provides the perfect intersection of those interests.

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Joe Friend is the Director and Co-Founder of Pepper, an award winning creator first social media marketing agency. With 10 years of experience in commercial radio, Joe has adeptly transitioned his skills from traditional media to influencer marketing. His guiding philosophy emphasises treating influencer marketing as a media space, where brands can buy their target audiences through content creators who share compelling content.

Under Joe’s leadership, Pepper has won many awards by harnessing the power of influencer marketing as a key player in driving performance and customer retention for a diverse portfolio of global clients including industry giants like Google, Financial Times, Disney and Samsung. As one of the fastest-growing independent social media agencies, Pepper is known for executing innovative campaigns internationally, solidifying Joe’s reputation as a visionary leader in the marketing landscape.

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Karim founded Digital Streamers in 2016, a creator management and influencer marketing agency dedicated to elevating diverse creators through personalized representation.

With operations spanning across the UK, EU, GCC, and North America. More than a decade in the creator industry, a proven track record in talent management, strategic marketing campaigns, and delivering data-driven results. He has worked with global brands such as On, Amazon, Meta, Savage X Fenty and many more.

He also contributes industry insights to leading publications, including The Economist, Forbes, and others.

LinkedIn

LinkedIn

Katie Stoller is an influencer marketing veteran. She began her career in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites. That was the precursor to what is now influencer marketing. After LA, Katie moved to Chicago where she completed her MA in PR and advertising at DePaul University’s award-winning PRAD program and went on to have a long career working at global PR agencies (Ogilvy, Ketchum and Golin). She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy. In 2023, Katie transitioned to being an independent consultant primarily for large PR and Ad agencies. She also launched her education company called Influencer Insider Guide where she puts out valuable resources for those in the influencer marketing industry.

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In October 2023, Lara Dowd founded Talent Atypical, a new creator management and consultancy firm focused on educating and elevating diverse creators, as well as prioritising honest, personalised representation. Lara’s experience spans 15-years, working with talent, artists and entertainment brands in the early social media days (hello, original MySpace) through to content partnerships, digital advertising and, of course, creator marketing.

Before launching Talent Atypical, Lara was previously the Global Creator Marketing Lead at King, the games studio behind the hit “Candy Crush Saga”. At King, Lara led the company’s first ever creator-led initiative, “Candy Cave”, which clinched two Gold Awards at last year’s Global Influencer Marketing Awards.

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Lara MacAlpine, Associate Talent Director at Amplify

Lara MacAlpine is a Partnerships Specialist based in London. Having previously worked in PR across various sectors including entertainment, drinks and consumer lifestyle, Lara specialised in talent and influencer partnerships in 2019 and now advises on and brokers strategic talent and influencer partnerships at London agency Amplify. Lara leads the agencies Creators, Communities and Partnerships offering, delivering end-to-end progressive strategies and solutions for earned reach. Her work has led her to conceive and co-author the report ‘A new era of creator partnerships’ alongside SevenSix Agency, delving into the creator-brand value exchange. As a keen commentator on social media, brand campaigns and cultural happenings Lara contributed to The Drum’s crowd-sourced list of the best marketing influencers and LBB’s 2025 Culture Guide.

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Over the past decade, Laura has worked across DTC, fashion, beauty, and wellness, leading
global teams and shaping growth, brand, social and influencer strategies for some of the world’s
most exciting brands.
She currently leads Global Partnerships at Wild, overseeing Influencer, Affiliate, B2B Partnerships,
Offline Marketing, and TikTok Shop, all driving a significant share of the company’s revenue. Before
that, Laura was a General Manager at THG Society, where she built and scaled a global influencer agency
and tech platform, managing a £27M influencer budget and driving major commercial success. Laura
also had the chance to lead global celebrity initiatives for Tommy Hilfiger, working with Zendaya,
Gigi Hadid and Lewis Hamilton as well as events such as the MET Gala and major Fashion Weeks.

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Founded by Lauren Ludlow, Ludlow Social is a NYC-based marketing consultancy helping beauty + lifestyle brands build scalable creator programs. We bring firsthand knowledge, transparency and a collaborative spirit to the “business of influencing” to unlock efficiency, creativity, and drive personalized creator initiatives. Featured in Forbes and named Top Creator Agency by Beacons in 2024.

Ludlow Social helps award-winning brands with strategic campaign management, events, and creator activations for global brands from Sephora’s #SephoraSquad ambassador program to No7 Beauty Company, to T.J.Maxx, Nike, and more.

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Lauren has enjoyed a squiggly career. Following almost a decade in advertising sales at brands including Sky & Netmums, before moving client side at companies such as Benefit Cosmetics & MADE; where she all led social and influencer marketing.

Lauren’s career path took an unexpected turn when she documented her challenges navigating the job market and she grew a community of over 75,000 followers. Recently named as a changemaker by Marketing Week, Lauren advocates for improved hiring practices and salary transparency in the marketing industry.

Alongside her content creation she works as a social media consultant; Lauren now guides lifestyle & retail brands across a breadth of social projects including strategy, resourcing, implementation and creative output.

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Leigh Temple is a seasoned marketing professional with over 15 years of experience at leading creative agencies in London, Paris and New York, including Ogilvy, Grey, and Saatchi & Saatchi.

Throughout her career, she has spearheaded award-winning integrated campaigns for world leading brands, driving both creative excellence and business impact.

As the Managing Director of UK Influencer Marketing at Brainlabs, Leigh combines her extensive creative background with with data-driven insights to develop innovative, high-performing influencer marketing campaigns that resonate authentically with audiences to highlight brand purpose and ignite sales growth.

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Mayra Alcántara is one of the most influential voices in the fields of communication, digital marketing, and influencer marketing globally. She currently serves as an international speaker and as the Director of Communications, Publicity and Talent Relations at Warner Bros. Discovery for Mexico and Central America.

Throughout her career, Mayra has developed strategies for over 25 industries across Latin America, the United States, and Europe. Her expertise in leading teams specialized in strategic planning and operations has been key to establishing her as a prominent figure in the industry, particularly concerning Gen Z and Alpha generations.

Mayra has been recognized multiple times for her leadership and contributions to digital marketing, being named twice consecutively as one of the 100 brightest minds in Latin America in Digital Marketing. She has also been honored as one of the 58 most influential women in marketing in Latin America and has received titles such as “Mujer de Altura” and “Mujer Fuera de Serie” by Líderes Mexicanos. Her work has been recognized within the industry, serving as a jury member for the prestigious ELLE Magazine DigitElle digital awards.

As a pioneer in influencer marketing, Mayra has played a fundamental role in shaping the foundations and best practices that now define this discipline. Her influence has transcended borders, with her contributions translated into more than five languages, having a global impact.

Furthermore, Mayra has been the only Latina woman to serve as a juror for the Global Influencer Marketing Awards 2023 and 2024 (UK), as well as the MENA Awards (UAE). Recently, she became the first Mexican speaker at the Follow Me 2024 forum in Paris, where she shared the stage with some of the most influential figures in the global influencer marketing industry.

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Meg is an influencer marketing specialist with over 7 years of experience. Joining Unilever in 2023, Meg has been pivotal in providing expert media and influencer guidance, shaping the overall direction of influencer strategy and capability across Unilever’s diverse portfolio of brands.
Currently, as the Global Media Manager for Foods, Meg focuses on evolving media strategies to engage communities through culturally relevant and impactful media, driving growth for iconic brands like Knorr and Hellmann’s.
Meg’s career began agency side, where she creatively designed multi-platform campaigns for brands such as Groupon and Ancestry, whilst spearheading the expansion of influencer activities into new markets.
In 2020, she co-founded each&everyone, a global integrated marketing agency, leading teams to strategize and deliver award-nominated, impactful influencer campaigns for brands including Netflix, Groupon, and BBC.
Her passion for influencer marketing is fuelled by the intrigue of the innate human desire to form meaningful and lasting connections.

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Megan (she/her) is the Senior Creator Partnerships Manager at IPSY, leading the monthly influencer programs across all subscriptions, working with thousands of creators each month on evergreen and custom campaigns.

A DTC marketing expert with experience in Influencer, Experiential, and Brand Marketing, Megan is focused primarily on working with influencers at scale to achieve amazing results. She is passionate about the ever-changing creator economy, creator-first relationships and education, and ensuring creator content is utilised to its fullest.

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With over 18 years of experience in the entertainment and digital industries, Melanie Kentish has established herself as a leading force in talent management. Having worked with some of the biggest entertainment brands—including ITV, Sky, Netflix, and the BBC—Melanie has a deep understanding of the evolving media landscape and how to help creators thrive within it.

Having founded Dopamine Studios, her focus is on talent management and IP development, helping creators build brands, businesses, and legacies beyond their social feeds. Passionate about purpose-led work, Melanie believes in empowering talent to create long-term success that extends far beyond fleeting digital trends.

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Melissa Chapman is the CEO of Jungle Creations, an award-winning publisher-powered agency that turns social-first expertise into brand impact. She leads the agency in creating and producing bold, results-driven campaigns for brands like Disney, Red Bull, Superdrug, DFS, Heineken, and PepsiCo.

Melissa has spent over a decade in social and influencer marketing, helping scale Jungle’s media brands from 1 million to 150 million followers. She has worked closely with creators, commissioning culture-defining content and shaping influencer campaigns that drive real business results. Her leadership, innovation, and real-world impact have been recognised by esteemed industry bodies, including Ad Age, Management Today, The Drum, and Digiday.

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Sadie Daryan is a globally recognized marketing leader with a passion for storytelling, innovation, and impact. With over a decade of experience spanning Fortune 100 technology and e-commerce companies, Sadie has led transformational work across brand, performance, social, and influencer marketing, always with a sharp eye on what drives culture, connection, and commercial results.

A true champion of the creator economy, Sadie has built and scaled standout social and influencer strategies across international markets, forging authentic brand partnerships that resonate and deliver. Her approach blends analytical thinking with creative vision, enabling her to turn insights into compelling narratives that inspire action.

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Scott Guthrie is the director-general of the Influencer Marketing Trade Body – the UK’s not-for-profit professional membership organisation for influencer marketing agencies, influencer talent agencies and influencer marketing platforms.

Scott authored the entry titled: ‘Understanding Influencers’ in the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs and wrote the chapter ‘Virtual Influencers: More Human Than Human’ for Influencer Marketing: Building Brand Communities and Engagement – an academic textbook published by Routledge.

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As one of the first in the UK to work within social media, Sedge forged her path with global brands and launched SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore. 

Sedge’s expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google. 

Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.

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Stevie Johnson is the Managing Director of Disrupt, a leading London-based influencer marketing agency delivering global impact. A visionary in the creator space, Stevie explores how AI, search, and evolving digital trends shape brand growth. He champions an integrated approach to digital marketing where everything is influenced.

Passionate about fostering genuine connections between brands, creators, and audiences, Stevie believes a creator-first approach is the cornerstone of a successful digital strategy. As the creator economy evolves, he speaks on niche communities, AI-driven campaigns, and the need for transparency and genuine influence.

A former award-winning television personality, podcast host, and recognised in Talking Influence’s Top 50, Stevie has strategised for global brands including P&G, Vinted, Disney, and Huel. His podcast, Status Update, explores the latest trends in branding, social, and the creator economy.

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With over 10+ years experience, Thibault has gained a vast experience across all sides of the influencer industry working in Influencer Marketing, PR, Creative and Media agencies as well as Model and Talent Management. Throughout the years, he has successfully ran award winning campaigns at a UK, EMEA and global scale for the likes of Volkswagen group, Diageo group, The Guardian, HSBC, Converse, Amazon, LEGO, Canada Goose and many more.

Today, Thibault spearheads the Influencer & Streamers response at We Are Social, building UK focused campaigns across all levels of creators marketing, building cross-channel strategies; most recently looking into the gaming opportunities through streamers, e-sport athletes and gaming influencers.

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At the end of last year, Tom founded Good Roots; a company dedicated to building transformative partnerships between celebrities, influencers, brands, and causes that align with their values. Good Roots creates authentic, long-term collaborations that drive meaningful social impact, from raising much-needed funds to changing laws and legislation.

Tom spent over a decade in the charity sector, developing and implementing celebrity and influencer strategies for national and international organisations and managing high-profile relationships with globally recognised individuals.