HOSTED BY

CEREMONY 17 July 2025
The Londoner Hotel, London

Best Use of a Small Budget

About the Award

This category celebrates campaigns that achieved remarkable results on limited budgets. It showcases how resourceful thinking, creative approaches, and strategic influencer partnerships can drive impact without requiring large financial investment.

Maximum campaign budget $30,000 (USD) excluding agency retainer/fee.

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2024 Gold Winner

Weleda Skin Food x LFW Campaign and WillPowders x The Good Influence

Weleda Skin Food x LFW Campaign and WillPowders x The Good Influence

By: The Good Influence

2024 Silver Winner

Kickstarting the next generation of grassroots DJs – Jägermeister Best Nights DJ Akademie

By: Raptor Marketing

2024 Bronze Winner

Sandbox VR x Netflix – Squid Game Launch Event

By: Saulderson Media

2024 Finalists

  • Awin & TGI Fridays & Vamp: Festive Fridays

    By: Awin & TGI Fridays & Vamp

  • Dentsu Creative: NIVEA Men Deep Influencer Campaign

    By: Dentsu Creative

  • Disrupt x LG – Penetrating a new product into the UK with remarkable results

    By: Disrupt Marketing

  • How Sony Music Entertainment’s No-Budget Campaign Reignited Millennials’ Love For A Song

    By: Sony Music Entertainment

  • Kickstarting the next generation of grassroots DJs – Jägermeister Best Nights DJ Akademie

    By: Raptor Marketing

  • Lean & Mean: Connect & Aldi’s Budget-Friendly Protein Triumph

    By: Connect Management

  • Microlino, This Is Not A Car

    By: BeInfluence Europe

  • Sandbox VR x Netflix – Squid Game Launch Event

    By: Saulderson Media

  • The NARS South Africa Launch

    By: Ogilvy South Africa

  • Weleda Skin Food x LFW Campaign and WillPowders x The Good Influence

    By: The Good Influence
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