Best Use of a Small Budget
About the Award
This category celebrates campaigns that achieved remarkable results on limited budgets. It showcases how resourceful thinking, creative approaches, and strategic influencer partnerships can drive impact without requiring large financial investment.
Maximum campaign budget $30,000 (USD) excluding agency retainer/fee.
SPONSORSHIP AVAILABLE
View the 2025 Entry Kit
Containing essential guidance, entry criteria and judges tips.
2024 Gold Winner

Weleda Skin Food x LFW Campaign and WillPowders x The Good Influence
By: The Good Influence2024 Silver Winner
Kickstarting the next generation of grassroots DJs – Jägermeister Best Nights DJ Akademie
By: Raptor Marketing2024 Bronze Winner
Sandbox VR x Netflix – Squid Game Launch Event
By: Saulderson Media2024 Finalists
Awin & TGI Fridays & Vamp: Festive Fridays
By: Awin & TGI Fridays & VampDentsu Creative: NIVEA Men Deep Influencer Campaign
By: Dentsu CreativeDisrupt x LG – Penetrating a new product into the UK with remarkable results
By: Disrupt MarketingHow Sony Music Entertainment’s No-Budget Campaign Reignited Millennials’ Love For A Song
By: Sony Music EntertainmentKickstarting the next generation of grassroots DJs – Jägermeister Best Nights DJ Akademie
By: Raptor MarketingLean & Mean: Connect & Aldi’s Budget-Friendly Protein Triumph
By: Connect ManagementMicrolino, This Is Not A Car
By: BeInfluence EuropeSandbox VR x Netflix – Squid Game Launch Event
By: Saulderson MediaThe NARS South Africa Launch
By: Ogilvy South AfricaWeleda Skin Food x LFW Campaign and WillPowders x The Good Influence
By: The Good Influence