Best Use of a Small Budget

About the Award

This category celebrates campaigns that achieved remarkable results on limited budgets. It showcases how resourceful thinking, creative approaches, and strategic influencer partnerships can drive impact without requiring large financial investment.

Maximum campaign budget $30,000 (USD) excluding agency retainer/fee.

2025 Gold Winner

Small Budget, Big Brains: How impact.com and 2U GetSmarter Crafted a 39x ROI Creator Campaign

Small Budget, Big Brains: How impact.com and 2U GetSmarter Crafted a 39x ROI Creator Campaign

By: impact.com

2025 Silver Winner

Chippy chips with a side of advocacy? Meet Rimmel x Chip Shop Diva 🍟✨

By: Rimmel London

2025 Bronze Winner

NOWPDP – Shanakht: Sab Kai Liye (Identity for Everyone) – Ogilvy Pakistan

By: Ogilvy Pakistan

2025 Finalists

  • Best Use of a Small Budget – Narciso Rodriguez

    By: Dentsu Creative
  • Best Use of a Small Budget – NIVEA Men Deep

    By: Dentsu Creative
  • Chippy chips with a side of advocacy? Meet Rimmel x Chip Shop Diva 🍟✨

    By: Rimmel London
  • How Gifted Getaways Made Delphin Hotels the Luxury Choice for UK Holidaymakers

    By: Disrupt Marketing
  • Less Budget, More Brilliance

    By: impact.com
  • NOWPDP – Shanakht: Sab Kai Liye (Identity for Everyone) – Ogilvy Pakistan

    By: Ogilvy Pakistan
  • Small Budget, Big Brains: How impact.com and 2U GetSmarter Crafted a 39x ROI Creator Campaign

    By: impact.com
  • Fundación de Alba – Test-icles

    By: Ogilvy Mexico
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