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CEREMONY 17 July 2025
The Londoner Hotel, London

Best Use of a Small Budget

About the Award

This category celebrates campaigns that achieved remarkable results on limited budgets. It showcases how resourceful thinking, creative approaches, and strategic influencer partnerships can drive impact without requiring large financial investment.

Maximum campaign budget $30,000 (USD) excluding agency retainer/fee.

2025 Finalists

  • Best Use of a Small Budget – Narciso Rodriguez

    By: Dentsu Creative

  • Best Use of a Small Budget – NIVEA Men Deep

    By: Dentsu Creative

  • Chippy chips with a side of advocacy? Meet Rimmel x Chip Shop Diva 🍟✨

    By: Rimmel London

  • How Gifted Getaways Made Delphin Hotels the Luxury Choice for UK Holidaymakers

    By: Disrupt Marketing

  • Less Budget, More Brilliance

    By: impact.com

  • NOWPDP – Shanakht: Sab Kai Liye (Identity for Everyone) – Ogilvy Pakistan

    By: Ogilvy Pakistan

  • Small Budget, Big Brains: How impact.com and 2U GetSmarter Crafted a 39x ROI Creator Campaign

    By: impact.com

  • Fundación de Alba – Test-icles

    By: Ogilvy Mexico

2024 Gold Winner

Weleda Skin Food x LFW Campaign and WillPowders x The Good Influence

Weleda Skin Food x LFW Campaign and WillPowders x The Good Influence

By: The Good Influence

2024 Silver Winner

Kickstarting the next generation of grassroots DJs – Jägermeister Best Nights DJ Akademie

By: Raptor Marketing

2024 Bronze Winner

Sandbox VR x Netflix – Squid Game Launch Event

By: Saulderson Media
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