Judging Process

The awards are judged by an independent international panel, carefully selected and vetted to ensure no conflict of interests. Judges are required to sign a Non-Disclosure Agreement (NDA) for the purpose of judging the awards

Our panel will be composed of around 35 international judges from a diverse range of notable industry experts from around the globe.

Judges will follow set criteria that are available for you to download to mark entries.

All judges are subsequently invited to a judging day where scores are combined with each judge challenged transparently by peers. Results are debated and confirmed and a Bronze, Silver and Gold winner awarded.

Judges do not judge every category, usually 3 or 4 are carefully allocated. They do not have access to the other entries and like you will discover the winners during the ceremony.

Judge Considerations

In addition to individual category criteria, judges will consider the following overarching factors when scoring your entries:

How unique is the activity?
How innovative is the activity?
How creative is the execution?
How did teams work together?
Does the entry push our industry boundaries?

Rules of Entry

In order for your entry to be valid, it must adhere to the Industry Advertising Guidelines set by your local region.
Submissions must be made by the ‘Last Chance’ deadline to qualify
Entries may be withdrawn from the process a maximum of 1 week after the shortlisting.
Use of illegal media or practices within submissions will lead to disqualification
If deemed appropriate, judges reserve the right to re-allocate entries into another category
Due to high demand, we are unable to guarantee feedback on entries
Entrants accept that information which is not marked ‘Judges Eyes Only’ has the right to be published before or after the ceremony
The work has been carried out within the activity period defined in the entry kit
The judge’s decision is final

Commercial Confidence

As we know your entries will likely contain sensitive information, we would like to assure you that all judges sign a Non Disclosure Agreement at the beginning of the process with us. This has been put in place to protect your data. Judges are required to disclose any and all conflicts of interest. We do this to ensure there is no judging bias and, to again, protect your data.

It must be made clear that the EXECUTIVE SUMMARY of each entry is not judges-eyes-only and will be used by our content team to write an article about the entry if it wins.

If for any reason you wish to withdraw an entry, you can do so prior to the final deadline and be refunded the full amount. However, for any entry withdrawn after judging has taken place we are unable to issue a refund.

For all questions regarding commercial confidence, please contact the awards team at awards@hellopartner.com

THANKS TO OUR 2024 SPONSORS

Billion Dollar Boy (BDB) is a leading global influencer agency, using industry-leading tech solutions to deliver integrated, effective creator advertising.

BDB was among the first global creator marketing agencies and has evolved to be one of the world’s fastest-growing agencies, with offices in London, Bristol, Germany, New York, New Orleans.

Since 2014, BDB has partnered with some of the world’s leading brands – including Heineken, King, PepsiCo, Campari Group, Amazon, and L’Oreal – connecting them with more than 13,000 vetted content creators and reaching over 10 billion users globally.

BDB is also an official marketing partner of Meta and TikTok, and was the first influencer marketing agency to be accepted into The Institute of Practitioners in Advertising.

https://www.billiondollarboy.com/

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.

Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, London, and Ukraine. In September 2021, CreatorIQ acquired Tribe Dynamics, the leading influencer marketing platform helping passion driven brands drive digital earned media. For more information, visit CreatorIQ.com.

https://www.creatoriq.com/about

Influencity is an all-in-one influencer marketing tech solution that helps brands and agencies of all sizes and from all over the world manage end-to-end campaigns at scale. They use data to help customers make the best decisions for their influencer marketing strategy. The platform puts +170M influencer profiles at users’ fingertips and allows companies to filter influencers by niche, demographics, follower quality, and much more. Influencity provide accurate, on-demand influencer performance metrics that allow companies to make data-driven decisions when choosing their content creators. Lastly, their campaign and reporting tools provide forecasts and compile data so that performance can be estimated and measured from campaign to campaign, season to season, and year to year.

https://influencity.com/

Pyrocynical is a British YouTuber and content creator recognised for his commentary and reaction videos. He gained popularity in the mid-2010s by making humorous and often satirical videos about internet culture, video games, and various online trends. His style typically involves a mix of gameplay footage, in-depth game analysis and commentary, often with a comedic edge.

Pyrocynical’s content has evolved over the years, shifting from predominantly gameplay and meme-based videos to more in-depth game and film reviews. He has a significant following and is considered part of the broader commentary and gaming community on YouTube. Pyrocynical is a prominent figure in the online content creation space, with both a dedicated and diverse audience.

https://www.youtube.com/@Pyrocynical

We are SCROll STOP Media Group, an award-winning creative performance media agency powered by the world’s largest Creator network. Having executed hundreds of campaigns & generated millions in revenue for partners, we provide an industry-leading ROI that drives brands to the heart of the digital landscape.

https://www.scrollstop.com/

The Goat Agency is a global, award-winning social media and influencer marketing agency. Since 2015, we have worked with, retained and scaled some of the world’s most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. Our expertise has grown beyond influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social commerce. In 2019, we were named Europe’s Fastest Growing Agency by Adweek and for the past two years, we have been shortlisted for Social Media Agency of the Year at the Campaign Global Agency Awards. As of 2024, we have over 350 employees across 35 local markets, and continue to deliver award-worthy work for the likes of Arla, Dell, Kraken Rum, Mars Wrigley, Natwest, NIVEA, Tesco and Unilever.

Judging Process

The awards are judged by an independent international panel, carefully selected and vetted to ensure no conflict of interests. Judges are required to sign a Non-Disclosure Agreement (NDA) for the purpose of judging the awards

Judge Considerations

Rules of Entry

Commercial Confidence

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THANKS TO OUR 2024 SPONSORS

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