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2023 Winners

Spotlight on Award Winners

Uncover top-tier companies and groundbreaking campaigns, with a host of new articles set to be released in the weeks to come. Delve into valuable insights from industry experts and understand the profound impact of their achievements.

CAMPAIGN AWARDS

Best B2B Campaign

 

Gold Winner:
The All Inclusive Photo Project For Celebrity Cruises


Silver Winner:
PMG & SurveyMonkey – #JustAsk


Bronze Winner:
Samsung Business – #JoinTheFold: Fluid Working – Ogilvy UK

Best Brand Engagement Campaign

 

Gold Winner:
Digital Voices x Duolingo: Chunkz and Yung Filly


Silver Winner:
What They Said X Compare The Market


Bronze Winner:
100 Faces of Lincoln Campaign – KRo Events & Hudson Rouge

Best Cause-Led Campaign

 

Gold Winner:
Tommee Tippee: Building raw, honest parenthood conversations


Silver Winner:
DCMS #LonelinessLooksLike with 23red, powered by Pepper Studio


Bronze Winner:
Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

Best Influencer Commerce Campaign or Strategy

 

Gold Winner:
Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing


Silver Winner:
Dove – iCommerce Pilots – Ogilvy UK


Bronze Winner:
Campfire x Vaseline

Best Use of a Small Budget

 

Gold Winner:
Ogilvy North America and ERA Woman Corp


Silver Winner:
BIG little LDN for ALA Insurance


Bronze Winner:
Cruces x Rosas – “El Jabón que mancha” (Stain soap) – Ogilvy México

Best Use of Data Insights

 

Gold Winner:
Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs


Silver Winner:
Captiv8


Bronze Winner:
TATAM x Babbel: Unlocking the Power of Data for Growth

Most Creative Campaign

 

Gold Winner:
Heineken Silver x Billion Dollar Boy


Silver Winner:
Play-Doh’s Parenting Is Messy by PrettyGreen for Hasbro


Bronze Winner:
Ogilvy North America and ERA Woman Corp

Most Effective Campaign for ROI

 

Gold Winner:
impact.com and Ellos


Silver Winner:
Disrupt x TodayTix London Theatre Week


Bronze Winner:
Dove – iCommerce Pilots – Ogilvy UK

Most Effective Collaboration or Partnership

Billion Dollar Boy

Billion Dollar Boy (BDB) is a leading global influencer agency, using industry-leading tech solutions to deliver integrated, effective creator advertising.

BDB was among the first global creator marketing agencies and has evolved to be one of the world’s fastest-growing agencies, with offices in London, Bristol, Germany, New York, New Orleans.

Since 2014, BDB has partnered with some of the world’s leading brands – including Heineken, King, PepsiCo, Campari Group, Amazon, and L’Oreal – connecting them with more than 13,000 vetted content creators and reaching over 10 billion users globally.

BDB is also an official marketing partner of Meta and TikTok, and was the first influencer marketing agency to be accepted into The Institute of Practitioners in Advertising.

https://www.billiondollarboy.com/

Gold Winner:
KFC Australia – KFC Degustation – Ogilvy Australia


Silver Winner:
Redefining Personal Finance with Revolut’s ‘Defy Expectations’ Campaign


Bronze Winner:
Modess #BeNextPeriodReady x Miss Universe Philippines Organization – Ogilvy/Pulse Communications

Most Effective Integrated Campaign

 

Gold Winner:
OMD UK & Channel 4 – Making Rise & Fall Unmissable For 16-34s


Silver Winner:
eBay: Winning Back The Sneaker Community with an Influencer-Led 360 Campaig

VERTICAL AWARDS

Best Family & Parenting Campaign

 

Gold Winner:
Parenting, Partnerships, and Performance: Influencing Subscriptions for The Week Junior


Silver Winner:
My Four Fabulous Uncles by Fiverr


Bronze Winner:
Carousel invites influencers to Find their Fierce for L.O.L. Surprise!

Best Fashion & Beauty Campaign

 

Gold Winner:
Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID


Silver Winner:
BalaBala – GuYu China’s first Virtual Influencer for Girls – Ogilvy Shanghai


Bronze Winner:
LTK X Abercrombie & Fitch Cyber Week Campaign

Best Food & Drink Campaign

Captiv8

Captiv8 is the ultimate influencer marketing solution for brands looking to drive creator commerce on a global scale. With a customer-centric mindset and innovative approach, Captiv8 aims to eliminate any obstacles or challenges that arise in influencer marketing.

The global end-to-end platform provides marketers with the ability to plan influencer campaigns, discover exceptional partners, manage creative workflow, manage creator payments, build scalable affiliate programs, and access custom reporting and campaign analytics – all within the same tool.

Captiv8’s commitment to providing exceptional service has been recognized with several accolades, including the Gold Winner, #1 Best Influencer Marketing Award by the Influencer Marketing Awards, the award for #1 Best Influencer Marketing Platform on G2, and a 5-star rating from Influencer Marketing Hub.

Captiv8 is headquartered in San Mateo, CA, and is dedicated to helping our customers achieve their influencer marketing goals. Visit Captiv8.com today to learn more about how we can help you drive creator commerce and succeed in influencer marketing.

https://captiv8.io/ Twitter

Gold Winner:
Coca-Cola Zero Sugar – Take a Taste – WPP Open X, led by Ogilvy


Silver Winner:
Heineken Silver x Billion Dollar Boy


Bronze Winner:
KFC Australia – KFC Degustation – Ogilvy Australia

Best Gaming Campaign

 

Gold Winner:
Candy Cave UK x Billion Dollar Boy


Silver Winner:
Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs


Bronze Winner:
Fourth Floor Creative

Best Sport, Health & Fitness Campaign

 

Gold Winner:
ASICS Colour Injection Collection


Silver Winner:
Ear to the Ground & PlayStation – PlayStation House


Bronze Winner:
Ogilvy Singapore and Ogilvy Health

Best Travel & Lifestyle Campaign

 

Gold Winner:
Pepper Studio Presents: The Northwest of Ireland, for Tripadvisor and Tourism Ireland


Silver Winner:
MSC CRUISES & YKONE – MSC World Europa Launch


Bronze Winner:
The Good Egg for Visit Oman – #HalfTimeForOman

AGENCY AWARDS

Best Boutique Influencer Marketing Agency

 

Gold Winner:
Purple Goat Agency


Silver Winner:
The Good Egg | Creative. Influencer. Social


Bronze Winner:
The Good Influence

Best Large Influencer Marketing Agency

Post For Rent

Post For Rent is revolutionizing Influencer Marketing by creating a powerful, data-driven network that integrates all existing services into one global ecosystem. Since the early days of Influencer Marketing, Post For Rent has been committed to creating an AI and data-oriented, automated ‘all-in-one’ solution to meet the industry’s ever-changing needs.

Its software and in-house services have always been tailored to enhance productivity and ROI for campaigns. Since 2020, Post For Rent has been connecting leading digital agencies between mid-size and 150+ size, across regions from the Middle East to California, US, into the PFR franchise network, using its top 10 award-winning software as a backbone.

By 2023, Post For Rent is proud to say it is a globally recognized, powerful 360-degree Influencer Marketing focused group with its own tech assets, a full-service agency department, YouTube MCN, and a Talent Management powerhouse with exclusive franchise network partners in e.g., Turkey, Hungary, Pakistan, and Saudi Arabia.

https://www.postforrent.com/

Gold Winner:
Whalar – Powering the Creator Economy


Silver Winner:
Billion Dollar Boy


Bronze Winner:
THE FIFTH

TECHNOLOGY AWARDS

Best Influencer Marketing Platform

 

Gold Winner:
Tagger: The Global Leader in Influencer Marketing and Social Intelligence


Silver Winner:
CreatorIQ


Bronze Winner:
Captiv8

Bronze Winner:
Cure Media

Bronze Winner:
Mavrck

Best Influencer Marketing Technology

 

Gold Winner:
Captiv8 Creator Affiliate Suite


Silver Winner:
ThisThat

REGIONAL AWARDS

Best Influencer Partnership Strategy - APAC

 

Gold Winner:
Ogilvy Singapore and Ogilvy Health


Silver Winner:
Surfshark

Best Influencer Partnership Strategy - EMEA

 

Gold Winner:
Mumbai Indians (MI) – MI Cape Town – Ogilvy South Africa


Silver Winner:
LTK X Oasis


Bronze Winner:
Amazon Fashion Gift Guide Helpline by Whalar

Best Influencer Partnership Strategy - LATAM

 

Gold Winner:
Cruces x Rosas – “El Jabón que mancha” (Stain Soap) – Ogilvy México


Silver Winner:
Magazine Luiza – The biggest virtual influencer in the world – OGILVY Brazil

Best Influencer Partnership Strategy - NAM

 

Gold Winner:
Ogilvy North America and ERA Woman Corp


Silver Winner:
Ogilvy North America and Citizens Bank


Bronze Winner:
Amazon Music & Acceleration Partners: Exceptional Performance via Influencer Partnerships

CONTENT AWARDS

Best Use of Long Form Content

 

Gold Winner:
Candy Cave UK x Billion Dollar Boy


Silver Winner:
Coca-Cola – Byte – WPP Open X, led by Ogilvy

Best Use of Short Form Content

 

Gold Winner:
Fayrli x Le Wagon London


Silver Winner:
StudioB x Disney x Pixar – Chasing Doors


Bronze Winner:
Zalando Always On

TEAM AWARDS

Best Team in Influencer Marketing

 

Gold Winner:
THE FIFTH


Silver Winner:
Ogilvy UK

Content Creator of the Year (Voted)

MCR-Agency

MCR-Agency was founded in 2020 over two lawyers in Barcelona (Spain). Nowadays, MCR-Agency represents more than 60 channels all over LATAM and Spain, been the top1 result in Google as “Online Content Creators”. With more than 15 professionals in the online marketing, MCR-Agency is scaling the influencers marketing in the big platforms to achieve the best ROI for the brands.

https://www.mcr-agency.com/

Gold Winner:
Grace Wells


Silver Winner:
Brandon B


Bronze Winner:
Hand Luggage Only

Game Changer of the Year

 

Gold Winner:
Rahul Titus, Ogilvy


Silver Winner:
Ashley Rudder, Whalar


Bronze Winner:
Nina Tame, Gleam Futures

Rising Star of the Year

Acceleration Partners

Founded in 2007, Acceleration Partners is the recognised leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category. Acceleration Partners manages programmes in 40+ countries for more than 170 brands including Target, Columbia, ButcherBox, and Reebok. Acceleration Partners’ fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including “Best Agency” and “Best Team in Performance Marketing (“Performance Marketing Awards”), US Changemakers (“PerformanceIN”), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), and “Most Committed to Work-Life Balance” (Digiday).

https://www.accelerationpartners.com/uk-en

Gold Winner:
Courtnee Haley, THE FIFTH


Silver Winner:
Steph Money, ThisThat Ltd

Together We Solved That!

 

Gold Winner:
Solving Toxic Filters – Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID


Silver Winner:
100 Faces of Lincoln Campaign – KRo Events & Hudson Rouge

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