2024 Shortlist

Judges are seeking a stand-out Business-to-Business (B2B) campaign or long term partnership that has driven exceptional results for a client during the activity period.

Entry Guidance: Please remember to upload any supporting evidence of the campaign.

Designed to reward activity that has utilised influencers and content creators to help consumers engage with a brand.

Entry Guidance: Judges will be seeking evidence of how the entrant has used influencers to generate brand engagement and develop the relationship of consumers with that brand’s audience.

Judges will reward a smartly executed cause-led campaign for a charity or initiative with a progressive cause at its heart.

The winning campaign will show innovative and creative thinking.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign.

Judges will reward a well thought out and executed use of influencers or creators to drive commerce sales or leads for a brand.

Entry Guidance: The activity could be for a specific campaign or an overall strategy for a brand. Using one or multiple creators and methodologies available within the channel.

Judges will recognize excellence in the execution of nano or micro-influencer campaigns that effectively leverage the unique strengths of smaller-scale influencers.

The winning campaign will demonstrate a smart and thoughtful approach to utilizing micro-influencers, emphasizing creativity and innovation in reaching a targeted audience. Judges will look for campaigns that successfully integrate the distinctive characteristics of micro-influencers to achieve outstanding results.

Entry Guidance: The campaign could be a one-time event or an ongoing initiative, with a focus on the effective utilization of micro-influencers to enhance brand visibility and engagement.

This category will award the most successful use of a small budget for a single campaign, smartly executed within tight budget constraints. The work should have been billed to the client for no more than $50,000 (USD)

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.

Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful or innovative data and insights, whether 1st, 2nd or 3rd party, to facilitate smarter campaign decisions and campaign performance.

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.

Judges will recognise excellence in harnessing User-Generated Content (UGC) to drive impactful and engaging campaigns. This award celebrates the adept utilisation of UGC to elevate brand messaging, product promotion, or campaign initiatives.

The winning entry will showcase innovative and creative strategies in leveraging UGC, demonstrating a profound understanding of user communities and their contributions.

Entry Guidance: The UGC-focused activity could be a one-time event or part of an ongoing campaign, emphasising the successful incorporation of user-generated content to enhance the overall impact and resonance of the marketing effort.

This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.

Entry Guidance: Judges will be seeking evidence of how the entrant has creatively engaged creators or influencers to generate engaging, thoughtful and authentic content. The campaign can represent any vertical, there are no physical borders.  Entries can be submitted directly from a brand, or via an agency, technology provider, content(s) media owner or other partner where collaboration has taken place.

All heads turn to campaign ROI as judges will reward an exceptional campaign that has transparently measured campaign ROI, demonstrating brilliant returns based on the budget allocated.

Entry Guidance: This award focuses solely on monetary ROI on budget allocated. Please include your total budget for the campaign in addition to the ratio of return, for example a 12:1 return.

Judging will be seeking evidence of successful research and execution of a collaboration or partnership between two or more parties for an influencer marketing campaign.

The collaboration, whether for an individual or long term partnership should demonstrate how each party added value to the collaboration and contributed to its success. 

Entry Guidance: The collaboration could be between two i.e. brand and creator, or a combination of parties, i.e. brand, agency, technology and creator.

Judges are looking for an effective integrated / multi-channel campaign that includes influencers or creators.

The inclusion of which would have had a significant impact on the success of the overall performance for the brand.

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.

Judges will reward a smartly executed Family or Parenting Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.

Judges will reward a smartly executed Fashion & Beauty Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.

Judges will reward a smartly executed influencer campaign for a Food or Drink brand that has delivered exceptional results based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.

This award aims to reward agencies and brands who are successfully engaging with communities via creators, streamers and influencers on video and live streaming platforms.

Entry Guidance: Judges will be looking for a stand out gaming campaign please note this includes video and live streaming platforms. Remember to include supporting evidence of the gaming campaign.

Judges will reward a smartly executed Influencer Marketing Campaign for Sport, Health and Fitness that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.

Judges will seek to reward a campaign that has excelled within the Travel & Lifestyle vertical using a performance-based methodology.

Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.

Open to agencies with less than 20 employees that can demonstrate they have a firm grasp of influencer marketing and the creator economy.

Judges will be looking for competent end-to-end campaign management for clients, from concept stage through to utilisation of tools, creative thinking and meaningful data insights to deliver exceptional campaigns.

Entry Guidance: The total number of employees at the agency needs to be less than 20.

Open to agencies with more than 20 employees that can demonstrate they have a firm grasp of influencer marketing and the creator economy.

Judges will be looking for competent end-to-end campaign management for clients, from concept stage through to utilisation of tools, creative thinking and meaningful data insights to deliver exceptional campaigns.

Entry Guidance: The total number of employees at the agency needs to be greater than 20.

This prestigious award is open to talent agencies, showcasing an exemplary understanding of influencer marketing and the dynamic creator economy.

The winning agency will demonstrate proficiency in navigating the nuances of influencer marketing, showcasing end-to-end management capabilities and a commitment to excellence in campaign execution. Judges will be particularly interested in agencies that go beyond industry standards, leveraging creative strategies and robust data analytics to achieve outstanding results for the brands and creators they work with.

Entry Guidance: Submissions should highlight the agency’s expertise, innovation, and proven success in influencer marketing.

Judges are looking for an end-to-end Influencer Marketing Platform that helps supercharge a brands influencer marketing strategy and execution.

The platform may provide a competitive advantage for its clients or allow them to do business in a smarter way.

Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, indicative results, and satisfaction.

Entry Guidance: We will require a recorded video tour that clearly demonstrates your USPs please note this should be a maximum of 10 minutes.

Enter this category if your technology adds value for brands or anyone in the ecosystem but is not an end-to-end influencer marketing platform. i.e. one that enables you to manage a campaign from research to execution. Judges are looking for an influencer marketing technology that helps brands, creators or agencies add value to their strategy and/or campaigns. 

Entry Guidance: We will require a recorded video tour that clearly demonstrates your USPs please note this should be a maximum of 10 minutes.

With this award judges will be looking for competent and holistic management of a brand’s Creator marketing strategy within the APAC region by an agency or in-house team.

Entry Guidance: The entry will qualify as long as the team work strategy targets consumers in one or more countries within the specified office within this region.

The work can be for a specific campaign for the client or based on the overall strategy with the brand.

With this award judges will be looking for competent and holistic management of a brand’s creator marketing strategy within the EMEA region by an agency or in-house team.

Entry Guidance: The entry will qualify as long as the team work strategy targets consumers in one or more countries within the specified office within this region.

The work can be for a specific campaign for the client or based on the overall strategy with the brand.

With this award judges will be looking for competent and holistic management of a brand’s creator marketing strategy within the LATAM region by an agency or in-house team.

Entry Guidance: The entry will qualify as long as the team work strategy targets consumers in one or more countries within the specified office within this region.

The work can be for a specific campaign for the client or based on the overall strategy with the brand.

With this award judges will be looking for competent and holistic management of a brand’s creator marketing strategy within the North American region by an agency or in-house team.

Entry Guidance: The entry will qualify as long as the team work strategy targets consumers in one or more countries within the specified office within this region.

The work can be for a specific campaign for the client or based on the overall strategy with the brand.

This award aims to recognise great teams that have earned the respect and admiration of their clients. 

Great teams keep the industry evolving and the GIMAs are keen to recognise those that excel and collaborate to optimise their activity, potential and outcomes.

Entry Guidance: This award is open to all demographics and teams from across the influencer marketing industry. Teams can be purely internal or involve partners or clients.

Judges are looking for a stand-out content creator individual, duo or group who has gone above and beyond to showcase a brand or agency’s product, voice, and values. This brand new category is searching for creators who encompass all of the qualities of the creator industry. Have you worked with a content creator, duo or group who stand out from the crowd, adding value to the industry to your brand or agency?

Entry Guidance: Individuals, duos and groups can be put forward by a brand or agency. If not included in your entry, please upload a video or link to support your entrant/s in the supporting evidence section. Please note this will be a voted category put forward to the industry.

A new category for 2023. We want to recognise individuals who have had a positive effect on the influencer marketing space and the creator economy. Judges will be recognising individuals who inform, challenge and improve the industry in a sustainable way. Can you put forward a stand alone individual who goes above and beyond?

Entry Guidance: Individuals can be entered by a colleague, friend, client etc.

Participants will be shortlisted by a dedicated panel of judges and invited to the virtual judging day for a short presentation and interview by a panel of industry experts.

We want to put the spotlight on individuals who are making their own waves and in turn evolving influencer marketing for their company and the industry.

Entry Guidance: Entrants must have less than 5 years experience within influencer marketing and the creator economy to be considered.