Best Food & Beverage Campaign
About the Award
This award celebrates campaigns that used influencers to authentically connect audiences with food and beverage brands. Whether highlighting innovative recipes, showcasing product versatility, or sharing immersive dining experiences, this category recognises campaigns that creatively leveraged influencer content to engage audiences.
Entries should demonstrate how influencers brought the brand’s story to life, evoked strong emotional connections, and inspired audiences to explore, taste, or try.
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2024 Gold Winner
TikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea
By: Billion Dollar BoyRead about this winning entry →2024 Silver Winner
How Carnation Milk and a Grandma Dominated TikTok
By: Reach Agency2024 Bronze Winner
Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore
By: WPP Open X, led by Ogilvy Singapore2024 Finalists
Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore
By: WPP Open X, led by Ogilvy SingaporeCosta’s content creativity masterclass launching “unbelievable” hot milkshakes in the UK
By: InfluencerHow Carnation Milk and a Grandma Dominated TikTok
By: Reach AgencyNorwegian Seafood Council – El Auténtico Bacalao Noruego en México
By: Sherlock CommunicationsOatly Works In (Almost) Everything
By: Whalar presents Oatly Works In (Almost) EverythingRecognize the C.H.E.W. with Now & Later
By: LinqiaThrow the dice with Arla Apetina and take your dish to the next level
By: Territory Influence GmbHTikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea
By: Billion Dollar Boy