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Best Food & Beverage Campaign

About the Award

This award celebrates campaigns that used influencers to authentically connect audiences with food and beverage brands. Whether highlighting innovative recipes, showcasing product versatility, or sharing immersive dining experiences, this category recognises campaigns that creatively leveraged influencer content to engage audiences.

Entries should demonstrate how influencers brought the brand’s story to life, evoked strong emotional connections, and inspired audiences to explore, taste, or try.

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View the 2025 Entry Kit

Containing essential guidance, entry criteria and judges tips.

2024 Gold Winner

TikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea

TikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea

By: Billion Dollar BoyRead about this winning entry →

2024 Silver Winner

How Carnation Milk and a Grandma Dominated TikTok

By: Reach Agency

2024 Bronze Winner

Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore

By: WPP Open X, led by Ogilvy Singapore

2024 Finalists

  • Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore

    By: WPP Open X, led by Ogilvy Singapore
  • Costa’s content creativity masterclass launching “unbelievable” hot milkshakes in the UK

    By: Influencer
  • How Carnation Milk and a Grandma Dominated TikTok

    By: Reach Agency
  • Norwegian Seafood Council – El Auténtico Bacalao Noruego en México

    By: Sherlock Communications
  • Oatly Works In (Almost) Everything

    By: Whalar presents Oatly Works In (Almost) Everything
  • Recognize the C.H.E.W. with Now & Later

    By: Linqia
  • Throw the dice with Arla Apetina and take your dish to the next level

    By: Territory Influence GmbH
  • TikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea

    By: Billion Dollar Boy
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