Best Food & Drink Campaign
About the Award
Judges will reward a smartly executed influencer campaign for a Food or Drink brand that has delivered exceptional results based on agreed objectives.
Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.
2024 Gold Winner
TikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea
By: Billion Dollar BoyRead about this winning entry →2024 Silver Winner
How Carnation Milk and a Grandma Dominated TikTok
By: Reach Agency2024 Bronze Winner
Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore
By: WPP Open X, led by Ogilvy Singapore2024 Finalists
Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore
By: WPP Open X, led by Ogilvy SingaporeCosta’s content creativity masterclass launching “unbelievable” hot milkshakes in the UK
By: InfluencerHow Carnation Milk and a Grandma Dominated TikTok
By: Reach AgencyNorwegian Seafood Council – El Auténtico Bacalao Noruego en México
By: Sherlock CommunicationsOatly Works In (Almost) Everything
By: Whalar presents Oatly Works In (Almost) EverythingRecognize the C.H.E.W. with Now & Later
By: LinqiaThrow the dice with Arla Apetina and take your dish to the next level
By: Territory Influence GmbHTikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea
By: Billion Dollar Boy