Best Brand Awareness Campaign
About the Award
This award celebrates campaigns that successfully introduced a brand to new audiences or strengthened its presence within existing ones through influencer collaborations.
The focus is on how creators leveraged their unique voice and community to generate excitement, build trust, and ensure the brand became a recognisable part of the conversation. Whether launching a product, entering a market, or amplifying brand identity, this category honours campaigns that achieved standout visibility and meaningful engagement.
Cure Media is a pioneer in the European influencer marketing landscape. Since 2014, we’ve been helping some of the world’s most iconic B2C brands cut through the noise and drive real business results through strategic, scalable influencer activations.
Built on over a decade of specialised expertise, Cure Media combines advanced AI tools with deep human insight to craft campaigns that resonate, convert, and build brand equity. We operate as a full-service partner—from strategy and influencer matchmaking to campaign execution, optimisation, and reporting, ensuring each activation is impactful and measurable.
Cure Media was among the first global influencer agencies, and we have partnered with some of the world’s leading brands, including L’Oréal, Colgate-Palmolive, H&M, and Sephora.
As a founder-led, independent agency headquartered in Stockholm, Cure Media continues to shape the future of influencer marketing by balancing data-led precision with creative instinct. We’ve built a platform, and a reputation, for delivering results that matter in a crowded, fast-moving digital world.
2025 Finalists
Amazon’s Money Can’t Buy Experiences
By: BeInfluence EuropeClient/Partner: Amazon EuropeKiehl’s – Pubic Service Announcement
By: Ogilvy PRClient/Partner: KiehlLaunching Liquid IV
By: For You AgencyClient/Partner: Liquid IVL’Oréal Paris – Sayang ka…#ImWorthIt
By: Ogilvy Manila/ Pulse CommunicationsClient/Partner: L’Oréal ParisReal Talk: Wine With a Wink
By: The ShelfClient/Partner: Deutsch Family Wine and Spirits, [yellow tail]Sparking a Selling Moment with eBay
By: SEEN ConnectsClient/Partner: eBayThe Coca-Cola Company – Coca Cola Studio Experiences & Christmas
By: WPP Open X Led by OgilvyClient/Partner: Coca-ColaThe Coca-Cola Company – Meals ‘A Tasty Celebration’ Europe, Little Wins
By: WPP Open X led by OgilvyClient/Partner: The Coca Cola Company Europe, Hogarth, Studio X Influence EUOU