CAMPAIGN AWARDS
Best B2B Campaign NEW
Judges are seeking a stand-out Business-to-Business (B2B) campaign or long term partnership that has driven exceptional results for a client during the activity period.
Entry Guidance: Please remember to upload any supporting evidence of the campaign.
Best Brand Engagement Campaign
Designed to reward activity that has utilised influencers and content creators to help consumers engage with a brand.
Entry Guidance: Judges will be seeking evidence of how the entrant has used influencers to generate brand engagement and develop the relationship of consumers with that brand’s audience.
Best Cause-Led Campaign
Judges will reward a smartly executed cause-led campaign for a charity or initiative with a progressive cause at its heart.
The winning campaign will show innovative and creative thinking.
Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign.
Best Influencer Commerce Campaign or Strategy NEW
Judges will reward a well thought out and executed use of influencers or creators to drive commerce sales or leads for a brand.
Entry Guidance: The activity could be for a specific campaign or an overall strategy for a brand. Using one or multiple creators and methodologies available within the channel.
Best Use of a Small Budget
This category will award the most successful use of a small budget for a single campaign, smartly executed within tight budget constraints. The work should have been billed to the client for no more than $50,000 (USD)
Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.
Best Use of Data
Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful or innovative data and insights, whether 1st, 2nd or 3rd party, to facilitate smarter campaign decisions and campaign performance.
Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.
Most Creative Campaign
This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.
Entry Guidance: Judges will be seeking evidence of how the entrant has creatively engaged creators or influencers to generate engaging, thoughtful and authentic content. The campaign can represent any vertical, there are no physical borders. Entries can be submitted directly from a brand, or via an agency, technology provider, content(s) media owner or other partner where collaboration has taken place.
Most Effective Campaign for ROI
Influencity is an all-in-one influencer marketing tech solution that helps brands and agencies of all sizes and from all over the world manage end-to-end campaigns at scale. They use data to help customers make the best decisions for their influencer marketing strategy. The platform puts +170M influencer profiles at users’ fingertips and allows companies to filter influencers by niche, demographics, follower quality, and much more. Influencity provide accurate, on-demand influencer performance metrics that allow companies to make data-driven decisions when choosing their content creators. Lastly, their campaign and reporting tools provide forecasts and compile data so that performance can be estimated and measured from campaign to campaign, season to season, and year to year.
All heads turn to campaign ROI as judges will reward an exceptional campaign that has transparently measured campaign ROI, demonstrating brilliant returns based on the budget allocated.
Entry Guidance: This award focuses solely on monetary ROI on budget allocated. Please include your total budget for the campaign in addition to the ratio of return, for example a 12:1 return.
Most Effective Collaboration or Partnership

Billion Dollar Boy (BDB) is a leading global influencer agency, using industry-leading tech solutions to deliver integrated, effective creator advertising.
BDB was among the first global creator marketing agencies and has evolved to be one of the world’s fastest-growing agencies, with offices in London, Bristol, Germany, New York, New Orleans.
Since 2014, BDB has partnered with some of the world’s leading brands – including Heineken, King, PepsiCo, Campari Group, Amazon, and L’Oreal – connecting them with more than 13,000 vetted content creators and reaching over 10 billion users globally.
BDB is also an official marketing partner of Meta and TikTok, and was the first influencer marketing agency to be accepted into The Institute of Practitioners in Advertising.
Judging will be seeking evidence of successful research and execution of a collaboration or partnership between two or more parties for an influencer marketing campaign.
The collaboration, whether for an individual or long term partnership should demonstrate how each party added value to the collaboration and contributed to its success.
Entry Guidance: The collaboration could be between two i.e. brand and creator, or a combination of parties, i.e. brand, agency, technology and creator.
Most Effective Integrated Campaign NEW
Judges are looking for an effective integrated / multi-channel campaign that includes influencers or creators.
The inclusion of which would have had a significant impact on the success of the overall performance for the brand.
Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.
VERTICAL AWARDS
Best Family & Parenting Campaign
Judges will reward a smartly executed Family or Parenting Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.
Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.
Best Fashion & Beauty Campaign
Judges will reward a smartly executed Fashion & Beauty Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.
Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.
Best Food & Drink Campaign
Captiv8 is the ultimate influencer marketing solution for brands looking to drive creator commerce on a global scale. With a customer-centric mindset and innovative approach, Captiv8 aims to eliminate any obstacles or challenges that arise in influencer marketing.
The global end-to-end platform provides marketers with the ability to plan influencer campaigns, discover exceptional partners, manage creative workflow, manage creator payments, build scalable affiliate programs, and access custom reporting and campaign analytics – all within the same tool.
Captiv8’s commitment to providing exceptional service has been recognized with several accolades, including the Gold Winner, #1 Best Influencer Marketing Award by the Influencer Marketing Awards, the award for #1 Best Influencer Marketing Platform on G2, and a 5-star rating from Influencer Marketing Hub.
Captiv8 is headquartered in San Mateo, CA, and is dedicated to helping our customers achieve their influencer marketing goals. Visit Captiv8.com today to learn more about how we can help you drive creator commerce and succeed in influencer marketing.
Judges will reward a smartly executed influencer campaign for a Food or Drink brand that has delivered exceptional results based on agreed objectives.
Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.
Best Gaming Campaign
This award aims to reward agencies and brands who are successfully engaging with communities via creators, streamers and influencers on video and live streaming platforms.
Entry Guidance: Judges will be looking for a stand out gaming campaign please note this includes video and live streaming platforms. Remember to include supporting evidence of the gaming campaign.
Best Sport, Health & Fitness Campaign
Judges will reward a smartly executed Influencer Marketing Campaign for Sport, Health and Fitness that has delivered results for a relevant brand based on agreed objectives.
Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.
Best Travel & Lifestyle Campaign
Judges will seek to reward a campaign that has excelled within the Travel & Lifestyle vertical using a performance-based methodology.
Entry Guidance: The entry may be led by a brand or agency, or in collaborations with a technology and/or creator. The activity could be a one-off or ongoing partnership or campaign.
AGENCY AWARDS
Best Boutique Influencer Marketing Agency
Open to agencies with less than 20 employees that can demonstrate they have a firm grasp of influencer marketing and the creator economy.
Judges will be looking for competent end-to-end campaign management for clients, from concept stage through to utilisation of tools, creative thinking and meaningful data insights to deliver exceptional campaigns.
Entry Guidance: The total number of employees at the agency needs to be less than 20.
Best Large Influencer Marketing Agency

Post For Rent is revolutionizing Influencer Marketing by creating a powerful, data-driven network that integrates all existing services into one global ecosystem. Since the early days of Influencer Marketing, Post For Rent has been committed to creating an AI and data-oriented, automated ‘all-in-one’ solution to meet the industry’s ever-changing needs.
Its software and in-house services have always been tailored to enhance productivity and ROI for campaigns. Since 2020, Post For Rent has been connecting leading digital agencies between mid-size and 150+ size, across regions from the Middle East to California, US, into the PFR franchise network, using its top 10 award-winning software as a backbone.
By 2023, Post For Rent is proud to say it is a globally recognized, powerful 360-degree Influencer Marketing focused group with its own tech assets, a full-service agency department, YouTube MCN, and a Talent Management powerhouse with exclusive franchise network partners in e.g., Turkey, Hungary, Pakistan, and Saudi Arabia.
Open to agencies with more than 20 employees that can demonstrate they have a firm grasp of influencer marketing and the creator economy.
Judges will be looking for competent end-to-end campaign management for clients, from concept stage through to utilisation of tools, creative thinking and meaningful data insights to deliver exceptional campaigns.
Entry Guidance: The total number of employees at the agency needs to be greater than 20.
TECHNOLOGY AWARDS
Best Influencer Marketing Platform
Judges are looking for an end-to-end Influencer Marketing Platform that helps supercharge a brands influencer marketing strategy and execution.
The platform may provide a competitive advantage for its clients or allow them to do business in a smarter way.
Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, indicative results, and satisfaction.
Entry Guidance: We will require a recorded video tour that clearly demonstrates your USPs please note this should be a maximum of 10 minutes.
Best Influencer Marketing Technology
Enter this category if your technology adds value for brands or anyone in the ecosystem but is not an end-to-end influencer marketing platform. i.e. one that enables you to manage a campaign from research to execution. Judges are looking for an influencer marketing technology that helps brands, creators or agencies add value to their strategy and/or campaigns.
Entry Guidance: We will require a recorded video tour that clearly demonstrates your USPs please note this should be a maximum of 10 minutes.
REGIONAL AWARDS
Best Influencer Partnership Strategy - APAC NEW
With this award judges will be looking for competent and holistic management of a brand’s influencer marketing strategy within the APAC region by an agency or in-house team.
Entry Guidance: The entry will qualify as long as the team work strategy targets consumers in one or more countries within the specified office within this region. The work can be for a specific campaign for the client or based on the overall strategy with the brand.
Best Influencer Partnership Strategy - EMEA NEW
With this award judges will be looking for competent and holistic management of a brand’s influencer marketing strategy within the EMEA region by an agency or in-house team.
Entry Guidance: The entry will qualify as long as the team work strategy targets consumers in one or more countries within the specified office within this region. The work can be for a specific campaign for the client or based on the overall strategy with the brand.
Best Influencer Partnership Strategy - LATAM NEW
With this award judges will be looking for competent and holistic management of a brand’s influencer marketing strategy within the LATAM region by an agency or in-house team.
Entry Guidance: The entry will qualify as long as the team work strategy targets consumers in one or more countries within the specified office within this region. The work can be for a specific campaign for the client or based on the overall strategy with the brand.
Best Influencer Partnership Strategy - NAM NEW
With this award judges will be looking for competent and holistic management of a brand’s influencer marketing strategy within the North American region by an agency or in-house team.
Entry Guidance: The entry will qualify as long as the team work strategy targets consumers in one or more countries within the specified office within this region. The work can be for a specific campaign for the client or based on the overall strategy with the brand.
CONTENT AWARDS
Best Use of Long Form Content NEW
Judges are seeking a creative, best-in-class use of long form content for a brand, agency or campaign.
Activity could be in the form of a podcast, YouTube video, blog, live streaming or an interview etc.
Entry Guidance: Please note we class a piece of long form content as anything over 3 minutes.
Best Use of Short Form Content NEW
Judges are seeking a creative, best-in-class use of short form content for a brand, agency or campaign. Some examples could be in the form of an Instagram Reel, TikTok, YouTube Shorts.
Entry Guidance: Please note we class a piece of short form content as 3 minutes and under.
TEAM AWARDS
Best Team in Influencer Marketing
This award aims to recognise great teams that have earned the respect and admiration of their clients.
Great teams keep the industry evolving and the GIMAs are keen to recognise those that excel and collaborate to optimise their activity, potential and outcomes.
Entry Guidance: This award is open to all demographics and teams from across the influencer marketing industry. Teams can be purely internal or involve partners or clients.
Content Creator of the Year (Voted) NEW

MCR-Agency was founded in 2020 over two lawyers in Barcelona (Spain). Nowadays, MCR-Agency represents more than 60 channels all over LATAM and Spain, been the top1 result in Google as “Online Content Creators”. With more than 15 professionals in the online marketing, MCR-Agency is scaling the influencers marketing in the big platforms to achieve the best ROI for the brands.
Judges are looking for a stand-out content creator individual, duo or group who has gone above and beyond to showcase a brand or agency’s product, voice, and values. This brand new category is searching for creators who encompass all of the qualities of the creator industry. Have you worked with a content creator, duo or group who stand out from the crowd, adding value to the industry to your brand or agency?
Entry Guidance: Individuals, duos and groups can be put forward by a brand or agency. If not included in your entry, please upload a video or link to support your entrant/s in the supporting evidence section. Please note this will be a voted category put forward to the industry.
Game Changer of the Year NEW
A new category for 2023. We want to recognise individuals who have had a positive effect on the influencer marketing space and the creator economy. Judges will be recognising individuals who inform, challenge and improve the industry in a sustainable way. Can you put forward a stand alone individual who goes above and beyond?
Entry Guidance: Individuals can be entered by a colleague, friend, client etc.
Rising Star of the Year

Founded in 2007, Acceleration Partners is the recognised leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category. Acceleration Partners manages programmes in 40+ countries for more than 170 brands including Target, Columbia, ButcherBox, and Reebok. Acceleration Partners’ fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including “Best Agency” and “Best Team in Performance Marketing (“Performance Marketing Awards”), US Changemakers (“PerformanceIN”), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), and “Most Committed to Work-Life Balance” (Digiday).
Participants will be shortlisted by a dedicated panel of judges and invited to the virtual judging day for a short presentation and interview by a panel of industry experts.
We want to put the spotlight on individuals who are making their own waves and in turn evolving influencer marketing for their company and the industry.
Entry Guidance: Entrants must have less than 5 years experience within influencer marketing and the creator economy to be considered.
Together We Solved That! NEW
A brand new category for this year! Judges are looking for an example of a real world challenge that has been solved for a client (with a great outcome). This should highlight a collaboration of two companies that have combined forces to overcome a challenge.
Entry Guidance: Please note this can be a combination of an agency, tech company, platform etc.