2020 Winners

Gold Winner:
MSL and Huawei

Huawei created StorySign, the first literacy platform that helps deaf children learn to read. MSL set out to raise awareness of Storysign and deaf children’s literacy across 11 markets via its feel-good global influencer campaign. Using a tangible strategy and multi-tiered approach to source 132 key influencers to create content that captured StorySign’s learning experience, MSL’s feel-good, cause-led campaign continues to be activated effectively across Europe.

Silver Winner:
Ogilvy for Social.Lab

Gold Winner:
160over90 for EA SPORTS FIFA

With the global release of EA SPORTS FIFA 20, 160over90 delivered FIFA’s first truly global launch event that celebrated street football. 160over90 turned the virtual game into reality by creating the first-ever global VOLTA Football League, with the addition of a red carpet, social content playground, 10 FIFA streams from YouTubers, and a performance from Major Lazer. Achieving record views and engagement, the FIFA 20 Premiere was the biggest event in EA SPORTS FIFA history.

Silver Winner:
Kairos Media for Call of Duty

Bronze Winner:
Viral Nation for Tencent Games

Gold Winner:
Collectively for The Absolut Company

To drive buzz and awareness around the new “Planet Earth’s Favorite Vodka”, The Absolut Company tapped influencer agency Collectively to create a series of people-and planet-centered influencer activations. Assembling a hugely diverse 95-person “activist army,” the eight-month campaign consisted of eight activations that provided 360-degree marketing moments, generating 68 million impressions and 8.6 million engagements.

Silver Winner:
IMA for HelloFresh

Bronze Winner:
Ogilvy UK and Amazon for Bacardi

Gold Winner:
the projects* for Hotels.com

Hotels.com tasked the projects* with activating an influencer-led, Instagram-worthy travel campaign without using travel influencers to position Hotels.com is a brand that provides the best accommodation in the most exciting locations. Two unconventional, non-travel creators produced distinctive stories about must-see experiences. Across two weeks, the creative campaign led to 90 posts and stories that generated 4.1 million organic impressions and reached 1.3 million.

Silver Winner:
Ogilvy UK for LEVEL

Gold Winner:
MSL and Huawei

StorySign is the world’s first literacy app platform for deaf children and uses the power of AI to create an authentic reading experience, translating popular children’s books into sign language.The 132 tiered influencers created content to show the app in use, highlight app updates, amplify brand films and attend local press events, achieving an impressive 42 million impressions and 1.1 million interactions.

Silver Winner:
The Corner and Agenda 21 for Little Dish

Gold Winner:
160over90 for PUMA

160over90 tapped into creators by forming Under the Radar FC – a YouTube football team featuring gaming influencer Manny and fellow YouTubers, powered by PUMA. Using Manny’s platforms to deliver a season-long calendar of bespoke content, audiences were taken behind the scenes of their favourite sport. As a result, the team delivered over 11 million views across platforms and over 500 thousand engagements.

Silver Winner:
Ball Street x Paddy Power

Bronze Winner:
Ogilvy UK for ŠKODA UK

Gold Winner:
rewardStyle for Mytheresa

To target the challenging luxury market, Mytheresa and rewardStyle called on brand ambassadors for this ambitious, multi-region campaign that resulted in the most successful ROI for a brand ambassador campaign they’ve seen to date. They leveraged historic data and insights from global teams to effectively cast influencers to deliver a campaign that exceeded all content and campaign goals to drive over 63% traffic growth in Q3.

Silver Winner:
Awin for Simply Be

Bronze Winner:
rewardStyle for Topshop

Gold Winner:
Buttermilk for Dior

To celebrate the launch of Dior’s new Forever foundation and champion diversity, Dior teamed up with 67 micro-influencers in 15 e-commerce territories to represent the 67 skin shades available over 67 days. By creating an innovative digital shade finder and utilising technology, the right influencers were chosen. The 290 pieces of content produced achieved 1.85 million impressions and 591 thousand engagements for what was Dior’s most inclusive campaign to date.

Silver Winner:
Ogilvy UK for Boots UK

Bronze Winner:
Pulse Advertising for MAC Cosmetics USA

Gold Winner:
Saulderson Media for Wondershare

Wondershare reached out to Saulderson Media to promote the launch of its new Filmora 9 editing software update. Taking a three-tiered influencer approach and manually researching creators across different verticals to push the product out to many different demographics allowed them to spread the budget more evenly. By using influencers as more than a mere distribution channel, the five creators’ YouTube content generated over 6.5 million total impressions within 30 days.

Gold Winner:
rewardStyle for Mytheresa

Thanks to the integration of an optimised, data-informed influencer strategy using five years of historical sales data to cast influencers effectively, rewardStyle engaged long-term Mytheresa ambassadors to increase web traffic, drive sales, and maintain momentum across three different regions in what was Mytheresa’s most successful Q3 brand ambassador campaign to date.

Silver Winner:
Seen Connects

Bronze Winner:
OST Marketing and Onalytica for Refinitiv

Gold Winner:
rewardStyle for Mytheresa

Mytheresa called on rewardStyle to deliver an ambitious Q3 ambassador campaign to excel growth in three regions. True ROI was achieved by using rewardStyle’s proprietary tools, historical performance data and premium lifestyle influencer network, with the brand ambassadors helping the brand drive over 132% content goals.

Silver Winner:
Ogilvy UK for Boots UK

Bronze Winner:
rewardStyle for Topshop

Gold Winner:
Ogilvy UK for ŠKODA UK

In 2018, ŠKODA shared the previously untold story of an all-female team of 13 women who had been riding the Tour de France one day before the men to redress gender stereotypes. This time, Ogilvy called on the general public to join the #ThisIsOurTime movement through real-world action. Partnering with Strava meant everyone could take part in this virtual challenge to climb alongside the cycling team in a campaign that the British Cycling cited as a “best in class” example of corporate involvement in the sport.

Silver Winner:
IMA for HelloFresh

Bronze Winner:
MediaCom and Lucozade Zero for Factor Zero

Gold Winner:
Ogilvy Social.Lab for ProRail

Judges were astounded with Ogilvy’s creative, thought-provoking campaign for Netherlands’ ProRail. To halt the dramatic rise of the number of people killed on and around railways, many of which are young people, Ogilvy took a highly creative approach to a complex brief. By disguising a youth safety campaign as the next big thing in fashion, Ogilvy managed to reach the hard target audience and ultimately saved lives with a relatively small budget.

Silver Winner:
Influencer, Karmarama and Capita for the British Army

Bronze Winner:
Pulse Advertising for Tinder

Gold Winner:
Ball Street x Paddy Power

Paddy Power used its newly acquired sponsorship of Huddersfield Town FC to shine a light on the issues around brands shirt sponsorships and hand the shirts back to fans through the “Save our Shirt” campaign. The three-stage activation generated over one billion impressions during its launch week and an estimated £1.5 million in media value to date. By seeding the conversation in the right communities, in the right way, at the right time, the Save our Shirt movement became a universal football conversation.

Silver Winner:
Buttermilk for Dior

Bronze Winner:
Takumi for Camelot

Gold Winner:
Ogilvy UK for Boots UK

With a mission to re-engage Boots’ under-30s audience with the loyalty card programme, Ogilvy created Boots X – an omni-channel, influencer-first loyalty offering. Paid, owned and earned media worked in harmony to deliver a compelling campaign that exceeded KPIs across every channel. This resulted in 1.2 million incremental sales in the first two months, a 700% increase in Boots IGTV effectiveness, and a 21% increase in under 30s signing up for Advantage Cards.

Silver Winner:
Influencer and OMD UK for Walkers Crisps

Bronze Winner:
IPSY

Gold Winner:
Brilliant Noise and Gleam Futures for EDF Energy

Gleam created Electric Adventures – a standout consumer-focused social media video series that enabled personal stories to be brought to life whilst busting the common myths around electric vehicles and maintaining EDF Energy’s reputation. The campaign created far more in-depth brand engagement than a 30-second TV advert could achieve, reaching more than 1 million people in the UK via 59 pieces of content.

Silver Winner:
Renderspace and Pristop for Telekom Slovenije

Bronze Winner:
Ogilvy UK and Amazon for Bacardi

Gold Winner:
Paulina Anna Solway: Pulse Advertising & Talent Management

Paulina’s future-thinking, strong expertise and deep understanding of influencer marketing and its place in the wider marketing mix makes her a cut above the rest. Establishing key relationships to drive sales for clients, Paulina continually looks to redefine industry standards, drive growth for brands and execute creative campaigns, making her a deserved winner of this year’s Rising Star award.

Silver Winner:
India Sehmi: rewardStyle

Bronze Winner:
Mike Gadd: Kindred

Gold Winner:
Collectively

Collectively is an independent, female-owned business that prides itself on putting human relationships at its heart. The agency not only connects brands with the most inspiring talent to deliver consistent high-quality work, but has a vision to grow a truly great and diverse work culture. Last year alone, the agency quadrupled its number of agency relationships with leading brands – a reflection of the team’s tireless work and creativity.

Silver Winner:
Viral Nation

Bronze Winner:
Tailify

Gold Winner:
Seen Connects

Seen Connects takes a three-pronged bespoke approach that values influencers as human beings, which is key to creating genuinely unique, ethical content that inspires consumers and drives impact. Built on the foundations of authenticity and innovation, the influencer team focuses on credibility without compromising authenticity. With a growing client list and clear evidence of creative, effective campaigns, it’s no wonder Seen Connects has delivered success across the UK and USA.

Silver Winner:
Buttermilk Agency

Gold Winner:
CreatorIQ

With a mission to power the industry’s progression with advanced technical innovation, CreatorIQ’s extensive reporting capabilities ensure clients discover only the best, most relevant creators. At its core, CreatorIQ offers brands the ability to track and scale programs without having to worry about the monotony of manually measuring performance or calculating results. Their content-first approach to discovery using image recognition technology gives the company the extra edge.

Silver Winner:
Impact

Bronze Winner:
Traackr

Gold Winner:
Traackr

Traackr is on a mission to enable brands to build authentic and value-generating relationships with people that impact their business. Traackr offers unparalleled access to global data, delivering insights at the market, program, influencer and content levels so clients can effectively invest in genuine influencers and scale. It’s no wonder Traackr continues to significantly increase the number of customers globally.

Silver Winner:
Influencity

Bronze Winner:
CJ Affiliate

Gold Winner:
CreatorIQ

With a mission to power the industry’s progression with advanced technical innovation, CreatorIQ is changing how brands are engaging their most dedicated consumers in a brand-safe, transparent and data-driven way. By going beyond discovery and management to be truly helpful throughout the influencer management process, CreatorIQ is an essential part of any influencer marketing stack.

Silver Winner:
Q-83

Bronze Winner:
Traackr

Gold Winner:
CreatorIQ

Combining unparalleled discovery and campaign management tools with exceptional customer service and a commitment to solving industry challenges, CreatorIQ is transforming the way brands manage global campaigns and engage their most dedicated consumers. Listening to customer feedback, evolving and adapting to improve customers’ needs to push the industry forward is what makes CreatorIQ this year’s Industry Choice of Technology award winner.

Silver Winner:
Tagger

Bronze Winner:
Influencity

Gold Winner:
Ogilvy Social.Lab for ProRail

Judges were astounded with Ogilvy’s creative, thought-provoking campaign for Netherlands’ ProRail. To halt the dramatic rise of the number of people killed on and around railways, many of which are young people, Ogilvy took a highly creative approach to a complex brief. By disguising a youth safety campaign as the next big thing in fashion, Ogilvy managed to reach the hard target audience and ultimately saved lives with a relatively small budget.