2020 Categories

New for 2020. Judges will reward a smartly executed cause-led campaign for a non-profit or charity that has a good or progressive cause at its heart. The winning campaign will show innovative, creative thinking.

Entry Guidance:

The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

New for 2020. This award aims to reward the most creative, effective and innovative Gaming or Gaming Platform campaign.

Entry Guidance:

The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

Judges will reward a smartly executed campaign for Food or Drink brand that has delivered exceptional results based on agreed objectives.

Entry Guidance:
The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

THIS AWARD IS OPEN TO:

Advertisers
Agencies
Publishers
Networks
Tech

Judges will reward a smartly executed Travel Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance:

The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

Judges will reward a smartly executed Baby, Family or Parenting Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance:

The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

Judges will reward a smartly executed Influencer Marketing Campaign for Sport & Fitness that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance:

The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders, as with all categories this is a global category.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

Judges will reward a smartly executed Fashion & Style Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance:

The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders, as with all categories this is a global category.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

Judges will reward a smartly executed Beauty Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance:

The entry may be led by a brand or agency, or in collaboration with a technology and/or influencer. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

Judges will be recognising a platform, tool or service that empowers brands and agencies to discover the most suitable partners for their campaigns.

Entry Guidance:

There are no physical borders, as with all categories this is a global category.

THIS AWARD IS OPEN TO:

• Tech

Judges will reward a best in class relationship management platform that empowers brands and agencies to make smarter campaign decisions and reduce the possibility of fraud. The platform should enable relationships to be managed effectively and for clients to run their partnerships in a transparent and efficient manner.

THIS AWARD IS OPEN TO:

• Tech

An exceptional tool or platform that adds value to multiple stakeholders with a focus on campaign planning and management will be rewarded. Whether based on providing data insights or analytics, the platform should enable clients to make smarter campaign decisions.

THIS AWARD IS OPEN TO:

• Tech

The Industry Choice award comprises of two stages. Firstly, a submission should be completed via the entry template which can be found in the entry pack. Once entered, the judging panel will narrow down the companies to a shortlist, after which the voting stage will open for the industry to cast their vote on who should win the coveted prize. Carefully coordinated, each company working in influencer marketing gets one vote. Votes will be individually audited and must be made via a company email address to qualify. Multiple stakeholders will vote for their favourite technology partner or SaaS that consistently adds value to campaign planning and/or execution, adding value to influencer marketing.
Entry Guidance:
There are no physical borders, as with all categories this is a global category.
THIS AWARD IS OPEN TO:

Tech

This category will award the most successful use of a small budget for a single campaign, smartly executed within tight budget constraints. The work should have been billed to the client for no more than $10,000 USD (or equivalent in local currency)
Entry Guidance:
This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, influencer, media owner or brand.
THIS AWARD IS OPEN TO:

Advertisers
Agencies
Publishers
Networks
Tech

Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful data and insights, whether 1st, 2nd or 3rd party to facilitate smarter campaign decisions and performance.

Entry Guidance:

This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, influencer, media owner or brand.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

All heads turn to campaign ROI as judges will reward an exceptional campaign that has transparently measured campaign ROI, demonstrating brilliant returns based on the budget allocated.
Entry Guidance:
This award focuses solely on monetary ROI on budget allocated. Please include your total budget for the campaign in addition to the ratio of return, for example, a 12:1 return. There are no physical borders, as with all categories this is a global category.
THIS AWARD IS OPEN TO:

Advertisers
Agencies
Publishers
Networks
Tech

Evidence of successful collaboration to execute an influencer marketing campaign will be rewarded between two or more stakeholders. The collaboration whether for an individual or long term partnership should demonstrate how each party added value to the collaboration and contributed to its success.

Entry Guidance:

The collaboration could be between two i.e. brand and influencer, or a combination of parties, i.e. brand, agency, technology and influencer. There are no physical borders, as with all categories this is a global category.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

All heads turn to campaign ROI as judges will reward an exceptional campaign that has transparently measured campaign ROI, demonstrating brilliant returns based on the budget allocated.

Entry Guidance:

This award focuses solely on monetary ROI on budget allocated. Please include your total budget for the campaign in addition to the ratio of return, for example, a 12:1 return. There are no physical borders, as with all categories this is a global category.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

Designed to reward activity that has utilised influencers and content creators to help consumers engage with a brand.

Entry Guidance:

Judges will be seeking evidence of how the entrant has used influencers to generate brand engagement and develop the relationship of consumers with that brands audience.

The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

Joined-up-thinking and smart execution of a campaign will be imperative for a category that will recognise how budget assigned to influencer marketing has assisted a brands multi-channel campaign.

Entry Guidance:

Judges will not necessarily reward the number of channels involved, but the influence and smart execution of the campaign that has demonstrated the power of the channel against and/ or in conjunction with the wider digital mix. The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

This award will recognise exceptional use of video when used as part of an influencer marketing campaign.
Entry Guidance:
The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.
THIS AWARD IS OPEN TO:

Advertisers
Agencies
Publishers
Networks
Tech

Open to candidates who have less than six years’ industry experience. Participants will be shortlisted by the panel of judges and invited to the judging day for a short presentation and interview in-front of a panel of industry judges. The written entry must be no longer than 400 words and should include the candidates background, why they should win and their expectations for the future. Judges will also take into consideration the voice of peers, with a public vote. Entries must be submitted by their team/partner/company/client.

The written entry must be no longer than 400 words and should include the candidates background, why they should win and their expectations for the future. Open to candidates that have less than 6 years’ industry experience. Entries must be submitted by their team/partner/company/client. No self nominations will be accepted this year.

Entry Guidance:

Candidates shortlisted will be required to present and be interviewed over SKYPE / Google Hangouts on our International Judging Day. To enter this award, companies must have submitted entries for one or more categories in either the Vertical, Technology or Campaign & Techniques Award sectors

THIS AWARD IS OPEN TO:

• Advertisers
• Agencies
• Publishers
• Networks
• Tech

An agency with more than 15 employees that has a firm grasp of the influencer marketing channel will be rewarded with the gong on the night. Judges will be looking for competent end-to-end campaign management, from concept stage through to utilisation of tools and meaningful data insights to deliver exceptional campaigns. Activity must meet measurable objectives for a client and deliver strong transparent results.

Entry Guidance:

There are no physical borders, as with all categories this is a global category. To enter this award, companies must have submitted entries for one or more categories in either the Vertical, Technology or Campaigns & Techniques award sectors

THIS AWARD IS OPEN TO:

• Agencies

An agency with 15 employees or less that has a firm grasp of the influencer marketing channel will be rewarded with the gong on the night. Judges will be looking for competent end-to-end campaign management, from concept stage through to utilisation of tools and meaningful data insights to deliver exceptional campaigns. Activity must meet measurable objectives for a client and deliver strong transparent results.

Entry Guidance:

There are no physical borders, as with all categories this is a global category. To enter this award, companies must have submitted entries for one or more categories in either the Vertical, Technology or Campaigns & Techniques award sectors

THIS AWARD IS OPEN TO:

• Agencies

Awarded by our judges to the ‘Best of the Best’, the ‘creme de la creme’ of the influencer marketing space. This award is given to the entry that shone the brightest from our other categories and really shows best practice and innovation in influencer marketing.

This award cannot be won without entering one of our other categories, so what are you waiting for? Choose one of the many categories available and tell our judges about your show stopping work!