Categories

Designed to reward activity that has utilised influencers and content creators to help consumers engage with a brand.

Entry Guidance: Judges will be seeking evidence of how the entrant has used influencers to generate brand engagement and develop the relationship of consumers with that brands audience.

The campaign can represent any vertical, and there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, content creator(s) media owner or other partner where collaboration has taken place.

Judges will reward a smartly executed cause-led campaign for a charity or initiative that has a good or progressive cause at its heart. The winning campaign will show innovative, creative thinking.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

New for 2022. This category will recognise an outstanding long term partnership between two or more stakeholders within the influencer marketing industry. The long term partnership should demonstrate how each party has added value and success to the campaign.

Entry Guidance: The Long Term Partnership could be between two i.e. brand and creator, or a combination of parties, i.e. brand, technology and creator. Judges will be seeking evidence of how the stakeholders have worked collaboratively to form a strong and successful partnership adding to the success of their campaign within the industry. Please note the partnership needs to have been running for a minimum of 6 months.

Joined-up-thinking and smart execution of a campaign will be imperative for a category that will recognise how budget assigned to influencer marketing has assisted a brands multi-channel campaign.

Entry Guidance: Judges will not necessarily reward the number of channels involved, but the influence and smart execution of the campaign that has demonstrated the power of the channel against and/ or in conjunction with the wider digital mix.

The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, content creator(s) media owner or other partner where collaboration has taken place.

Rewarding successful use of one or more content creators to drive online or offline sales for a brand.

This category will award the most successful use of a small budget for a single campaign, smartly executed within tight budget constraints. The work should have been billed to the client for no more than $50,000 (USD) The campaign could have included use of nano, micro and hero creators or a blended mix.

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.

New for 2022. Judges will be looking for exceptional use of Affiliate Marketing by an agency, in-house team or affiliate network.

Entry Guidance: The judges will be seeking clear objectives for affiliate marketing during the judging period. The entry should include challenges met and how they were overcome, evidence of a deep understanding of the affiliate industry and demonstration of a willingness to innovate, adapt and evolve.

Effective data analysis underpins many successful digital marketing campaigns. Judges are seeking to reward an influencer campaign that has demonstrated the application of meaningful or innovative data and insights, whether 1st, 2nd or 3rd party to facilitate smarter campaign decisions and campaign performance.

Entry Guidance: This category may be entered directly from a brand / agency or by a technology provider in conjunction with an agency, creator, media owner or brand.

This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.

Entry Guidance: Judges will be seeking evidence of how the entrant has creatively engaged creators to generate engaging, thoughtful and authentic content.

The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, content(s) media owner or other partner where collaboration has taken place.

All heads turn to campaign ROI as judges will reward an exceptional campaign that has transparently measured campaign ROI, demonstrating brilliant returns based on the budget allocated.

Entry Guidance: This award focuses solely on monetary ROI on budget allocated. Please include your total budget for the campaign in addition to the ratio of return, for example a 12:1 return.

Evidence of successful collaboration to execute an influencer marketing campaign will be rewarded between two or more stakeholders. The collaboration whether for an individual or long term partnership should demonstrate how each party added value to the collaboration and contributed to its success.

Entry Guidance: The collaboration could be between two i.e. brand and creator, or a combination of parties, i.e. brand, agency, technology and creator. There are no physical borders, as with all categories this is a global category.

Judges will reward a smartly executed Automotive Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

Judges will reward a smartly executed Baby, Family or Parenting Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

Judges will reward a smartly executed Fashion & Style Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders, as with all categories this is a global category.

Judges will reward a smartly executed campaign for Food or Drink brand that has delivered exceptional results based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

This award aims to reward the most creative, effective and innovative Gaming or Gaming Platform campaign.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

Judges will reward a smartly executed Health and Beauty Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

Judges will reward a smartly executed Home & Garden Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders, as with all categories this is a global category.

Judges will reward a smartly executed Influencer Marketing Campaign for Sport & Fitness that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders, as with all categories this is a global category.

Judges will reward a smartly executed campaign for the Telecom sector that has delivered results for a relevant brand based on agreed objectives.

Entry Guidance: The entry may be led by a brand or agency, or in collaboration with a technology and/or creator. The activity could be a one-off or ongoing campaign and there are no physical borders. i.e. the activity can take place in any worldwide region or country.

Returning for 2022. Judges will seek to reward a campaign that has excelled within the travel vertical using a performance-based methodology.

Provide examples of how the campaign was creatively planned and smartly executed in addition to any technologies used that added value. Returning again in 2022 – be sure to outline how collaboration and the human touch enhanced the campaign for a competitive edge.

This category can be entered in collaboration with one or multiple clients and must be campaign focused.

An agency with 15 employees or less that has a firm grasp of the influencer marketing channel will be rewarded with the gong on the night.
Judges will be looking for competent end-to-end campaign management, from concept stage through to utilisation of tools and meaningful data insights to deliver exceptional campaigns.
Activity must meet measurable objectives for a client and deliver strong transparent results.

Entry Guidance: There are no physical borders, as with all categories this is a global category.

An agency with more than 15 employees that has a firm grasp of the influencer marketing channel will be rewarded with the gong on the night.
Judges will be looking for competent end-to-end campaign management, from concept stage through to utilisation of tools and meaningful data insights to deliver exceptional campaigns.
Activity must meet measurable objectives for a client and deliver strong transparent results.

Entry Guidance: There are no physical borders, as with all categories this is a global category.

Judges are looking for an end-to-end Influencer Marketing Platform that has helped supercharge a brands influencer marketing strategy and execution.

The platform may provide a competitive advantage for its subscribers or allow them to do business in a smarter way.

Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.

Judges are looking for an influencer marketing technology that helps brands, creators or agencies add value to their strategy and/or campaigns.

Entry Guidance: Enter this category if your technology adds value for brands or anyone in the ecosystem but is not an end-to-end influencer marketing platform. i.e. one that enables you to manage a campaign from research to execution.

Judges are looking for an emerging startup or influencer marketing technology that helps brands, creators or agencies add value to their strategy and/or campaigns.

Entry Guidance: The technology or startup must of been incorporated less for less than three years.

Judges are seeking a creative, best-in-class use of social media platforms for a brand or campaign.

Entry Guidance: The brand or campaign must have user two or more platforms (i.e. Instagram & TikTok) platforms also could include the use of podcasting.

Judges are seeking a creative, best-in-class use of of Instagram for a brand or campaign.

Entry Guidance: If not included in your entry, please upload a video or link to the campaign in your supporting evidence.

Judges are seeking a creative, best-in-class use of of TikTok for a brand or campaign.

Entry Guidance: If not included in your entry, please upload a video or link to the campaign in your supporting evidence.

Judges are seeking a creative, best-in-class use of of Youtube for a brand or campaign.

Entry Guidance: If not included in your entry, please upload a video or link to the campaign in your supporting evidence.

This multi-demographic award aims to recognise great teams that have earned the respect and admiration of their clients. Great teams keep the industry evolving and the IMAs are keen to recognise those that excel and collaborate with their clients to optimise their activity and potential.

Entry Guidance: This award is open to teams from across the influencer marketing industry.

Open to candidates who have less than six years’ industry experience. Participants will be shortlisted by the panel of judges and invited to the virtual judging day for a short presentation and interview in-front of a panel of industry judges.