Influencer Marketing Awards

In Association WithKindred
Hosted ByTalking Influence

03 September 2020
Sheraton Grand Park Lane, London

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The 2020 Shortlist

    We are delighted to unveil the 2020 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently.

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    Click on the tabs below to reveal the shortlist of potential winners for each category.

    Sponsored by

    Vertical Awards

    Sponsors of the Influencer Marketing Awards

    Best Cause-Led Campaign »

    • IMA for Justdiggit
    • Influencer, Publicis • Poke & Facebook for Young Minds
    • MSL and Huawei: Storysign
    • Ogilvy for Social.Lab: Sign For My Future
    • Pulse Advertising for TikTok: PRIDE
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    Best Gaming Campaign »

    • 160over90 for EA SPORTS FIFA: FIFA 20 WORLD PREMIERE
    • Kairos Media for Call of Duty: Modern Warfare Release
    • United Esports for Konami - Yu-Gi-Oh! Duel Links: Dark Side of Dimensions
    • Viral Nation for Tencent Games: PUBG Mobile Superstar Showdown
    • Wildfire for Volcano Games: Army Men Strike
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    Best Food & Drink Campaign »

    • Buttermilk for Carapelli: My Carapelli Craft
    • Collectively for The Absolut Company: Planet Earth's Favourite Vodka
    • IMA for HelloFresh
    • Influencer and OMD UK for Arto LIFEWTR: Series 1 Launch
    • Ogilvy UK and Amazon for Bacardi: Voyage to the Golden Dram
    • Tailify for Milk & More
    • Takumi for Boë Gin
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    Best Travel Campaign »

    • Ogilvy UK for LEVEL: Fly with Pride
    • the projects* for Hotels.com: Not Your Usual #TravelPorn
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    Best Family & Parenting Campaign »

    • MSL and Huawei: Storysign
    • PMYB x Ancestry UK
    • The Corner and Agenda 21 for Little Dish: Powering Toddlerhood
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    Best Sport & Fitness Campaign »

    • 160over90 for PUMA: PUMA & Manny UTR FC
    • Ball Street x Paddy Power: Save our Shirt
    • Ogilvy UK for ŠKODA UK: Climb for #ThisIsOurTime
    • Talent Village for Gymshark: Get Fired Up
    • THE FIFTH for TAG HEUER
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    Best Fashion & Style Campaign »

    • Awin for Simply Be: Let Summer Set You Free
    • rewardStyle for Mytheresa
    • rewardStyle for Topshop
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    Sponsors of the Influencer Marketing Awards

    Best Beauty Campaign »

    • Buttermilk for Dior: 67 Shades of Dior
    • IPSY: Discover Yourself
    • Ogilvy UK for Boots UK: Boots X
    • Pulse Advertising for MAC Cosmetics USA
    • Takumi for BaByliss
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    Sponsored by

    Technology Awards

    Best Influencer Discovery Tool »

    • CreatorIQ
    • Impact: Partnership Cloud Discovery
    • Influencity
    • Tagger
    • Traackr
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    Best Relationship Management Tool »

    • CJ Affiliate: Partnerships at Scale
    • Influencity
    • Traackr
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    Best Campaign Planning & Management Tool »

    • CreatorIQ
    • Influencity
    • Q-83
    • Tagger
    • Traackr
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    Industry Choice of Technology or SaaS »

    • Audience2Media: Impact
    • CreatorIQ
    • HypeAuditor
    • Influencity
    • Kindred
    • Tagger
    Cast Your Vote Now
    Sponsored by

    Campaigns & Techniques

    Sponsors of the Influencer Marketing Awards

    Best Use of a Small Budget »

    • HCL Technologies - Analyst Relations Team: Influencing the Influencer
    • Saulderson Media for Wondershare
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    Best Use of Data »

    • Captiv8 and OMD, DDB for McDonald's: McRib Season
    • OST Marketing and Onalytica for Refinitiv: #RefinitivSocial100
    • rewardStyle for Mytheresa
    • rewardStyle for Topshop
    • Seen Connects: The Very Network
    • The Hut Group
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    Sponsors of the Influencer Marketing Awards

    Most Effective Campaign for ROI »

    • Ogilvy UK for Boots UK: Boots X
    • rewardStyle for Mytheresa
    • rewardStyle for Topshop
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    Most Effective Collaboration or Partnership »

    • Chloe Sims x Gold Boutique
    • IMA for HelloFresh
    • IMA for The Absolut Company: #MalibuGames
    • Jelba for Allshoes Benelux: Redbrick x Martijn Kuipers
    • MediaCom and Lucozade Zero for Factor Zero: Love Island x Lucozade Zero
    • Ogilvy UK and Amazon for Bacardi: Voyage to the Golden Dram
    • Ogilvy UK for ŠKODA UK: Climb for #ThisIsOurTime
    • Pegasus and Traackr, Takumi for Seresto: Eight months, Eight pets
    • Shell, Zircom, Gomo and Automate: Shell Workshop Academy
    • Takumi for BaByliss
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    Most Creative Influencer Marketing Campaign »

    • HCL Technologies - Analyst Relations Team: Augmented Reality App for AR
    • Influencer, Karmarama and Capita for the British Army: Your Army Needs You
    • influencia by Digital Guru Media for Citroën India: Inspired by India
    • Ogilvy Social.Lab for ProRail: Victim Fashion
    • Pulse Advertising for Tinder: "Single, Not Sorry" Campaign
    • Shell China Limited
    • Talent Village for Lacoste: Court Slam Sneakers
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    Best Brand Engagement Campaign »

    • Ball Street x Paddy Power: Save our Shirt
    • Buttermilk for Dior: Dior Beauty Lovers
    • Collectively for LinkedIn: In It Together
    • Gillette and CJ Affiliate: Heated Razor by GilletteLab
    • IMA Influencer Marketing Agency for NIVEA
    • Ogilvy UK for ŠKODA UK: Climb for #ThisIsOurTime
    • Pegasus for Flexitol: Treat Your Feet
    • Takumi for Camelot
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    Sponsors of the Influencer Marketing Awards

    Best Integrated Influencer Marketing Campaign (multi-channel) »

    • Gleam Futures and Carat for Kellogg's: Special K Powering You
    • Influencer and OMD UK for Walkers Crisps: Spice Girls #BestEverFan
    • IPSY: Discover Yourself
    • Ogilvy UK for Boots UK: Boots X
    • R-Squared and Carat Cape Town for Beiersdorf: Eucerin Even Pigment Perfector
    • Viral Nation for Match: Let's Make Love With Rebel
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    Best Use of Video »

    • Brilliant Noise and Gleam Futures for EDF Energy: Electric Adventures
    • Ogilvy UK and Amazon for Bacardi: Voyage to the Golden Dram
    • Renderspace and Pristop for Telekom Slovenije: NekiNeki
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    Sponsored by

    People & Agency Awards

    Rising Star »

    • Impact: Sam Crocker
    • Impact: Richard McLean
    • Kindred: Mike Gadd
    • Pulse Advertising & Talent Management: Paulina Anna Solway
    • rewardStyle: India Sehmi
    • Saulderson Media: Suhit Amin
    Cast Your Vote Now
    Sponsors of the Influencer Marketing Awards

    Best Large Influencer Marketing Agency »

    • Collectively
    • Gleam Futures
    • Kairos Group
    • Tailify
    • Takumi
    • THE FIFTH
    • Viral Nation
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    Best Boutique Influencer Marketing Agency »

    • Buttermilk Agency
    • HCL Technologies - Analyst Relations Team: Best Influencer Marketing team
    • R-Squared
    • Seen Connects
    • Wildfire
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    Sponsored by

    Grand Prix

    Sponsors of the Influencer Marketing Awards

    The Grand Prix »

    • The best of the best will be announced on the night!
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    Sponsors & Partners
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    Dates for your calendar

    • 29.01.20Shortlist announced
    • 03.09.20Awards ceremony

    Industry Buzz

    “The quality of award submissions, the range of topics covered and calibre of the brands and agencies in attendance were a fantastic tribute to the most exciting and fast growing digital advertising technique that is influencer marketing. I'm looking forward to the future events!”

    Joseph Harper, Kellogg's UK & Ireland Social Lead