Best Multi-Channel Campaign

About the Award

This category celebrates campaigns that leveraged a diverse range of platforms, including TikTok, Instagram, YouTube, connected TV (CTV), streaming services, and other digital channels, to deliver compelling influencer marketing strategies. It recognises campaigns that adapted content to suit each platform’s unique strengths, creating a cohesive and engaging experience for audiences.

Whether through viral short-form videos, live streams, in-app integrations, influencer-led CTV content, or streaming collaborations, this new category honours efforts that successfully expanded a brand’s reach and resonated with audiences across multiple touch points.