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About the Award
Joined-up-thinking and smart execution of a campaign will be imperative for a category that will recognise how budget assigned to influencer marketing has assisted a brands multi-channel campaign.
Judges will not necessarily reward the number of channels involved, but the influence and smart execution of the campaign that has demonstrated the power of the channel against and/ or in conjunction with the wider digital mix. The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.
THIS AWARD IS OPEN TO:
2020 Gold Winners
Ogilvy UK for Boots UK
Download the 2020 Book of the Night
Learn why they won and how you can take the trophy this year