CAMPAIGN AWARDS
Best Long Term Partnership
Gold Winner:
Collectively + QuickBooks
Silver Winner:
OMD Create x Channel 4
Bronze Winner:
TATAM x Babbel
Finalists
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Adobe x Ketchum – Insider Programme 2021
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Breaking the market with Gorillas
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gen.video | Hewlett-Packard
Best Multi-Channel Campaign
Post For Rent is a diverse, Influencer Marketing focused group, with its own tech assets, a full-service agency department, MCN and Talent Management powerhouse with exclusive network partners in Greece, Turkey, Pakistan and GCC.
Gold Winner:
PrettyGreen: Nerf Upload
Silver Winner:
PrettyGreen: Play-Doh Home Protection Service
Bronze Winner:
The Smear Word – Mind+Matter – Roche Diagnostics
Finalists
-
HireInfluence
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IOC x Coca-Cola – #IBelongHere – Ogilvy UK
-
The Goat Agency: Crash Bandicoot: On The Run
Best Multi-Platform Campaign
Gold Winner:
Pepper Studio presents: Cineworld Christmas Gifting Range: #TingleBells & #CinemASMR
Silver Winner:
Buttermilk Agency x Dior: The Art of Gifting
Bronze Winner:
IOC x Coca-Cola – #IBelongHere – Ogilvy UK
Finalists
-
Lightfox Games and Tribe Gaming
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PashaBiceps x Steel Series Prime
-
Schell Games, I Expect You To Die 2
Best Social Commerce Campaign
Billion Dollar Boy (BDB) is a global creator marketing agency delivering creator-first advertising, harnessing the creativity and influence of millions of creators globally through our technology platform. BDB was among the first global influencer agencies and we specialise in and view influencer marketing as a discipline, not an add-on. In the past year alone, we have published 15,700 adverts across META and TikTok and worked with over 2,000 influencers. BDB works with some of the world’s most recognisable brands like L’Oreal, Heineken and King, with offices in London, New York and New Orleans. Our global team of 120+ speaks 38 languages and operates across 65 territories.
Gold Winner:
FansRevenue
Finalists
-
#BeBold
-
gen.video | Lenovo – National, Multi-Retailer Campaign Initiative: Slim 7 & Legion 5 Line-Up
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IKEA – Live Shopping – Ogilvy Greece
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Leaders x Argania Campaign
-
Mastercard Hong Kong Women Entrepreneur Hub 2021
Best Sustainability or Purpose-Driven Campaign
Gold Winner:
THE FIFTH x YouTube Originals: Pride
Silver Winner:
Bee Influence x Greenpeace “Tesco Destroys Forests” Campaign
Bronze Winner:
Meta x Billion Dollar Boy: Creator For Causes
Finalists
-
#CheckBeforeYouChat
-
Adobe x Ketchum – Love The Journey Campaign
-
Buddy Media Group & musicMagpie #mountrecyclemore
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THE FIFTH x YouTube Originals X Don’t Panic: Seat at the Table
Best Use of a Small Budget
TAKUMI is a leading global influencer marketing agency which offers influencer-led creative solutions for brands, enabling them to connect with audiences across social media in-depth and at scale. Driven by creativity, talent, data, technology and strategic expertise, TAKUMI specialises in providing unparalleled influencer marketing insights and knowledge from over 3,000 campaigns and more than 6 years of leading brand partnerships, with the likes of Clarins, Kellogg’s, Visa, and Mercedes. With a multi-market, multi-platform service, TAKUMI works with thousands of curated content creators to deliver compelling, innovative campaigns which spark meaningful conversations with audiences
Gold Winner:
Schell Games, I Expect You To Die 2
Silver Winner:
#BringBackBrum x borne
Bronze Winner:
Disrupt
Finalists
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Ogilvy US x IBM: Global Markets
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Ogilvy US x IHG: avid hotels
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PrettyGreen & What They Said: Hasbro Very Important Players
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Semilac chooses Wildfire to launch their at-home nail salon brand in the UK
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The Corner
Best Use of Affiliate Marketing
Founded in 2007, Acceleration Partners is the recognised leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category. Acceleration Partners manages programmes in 40+ countries for more than 170 brands including Target, GoToMeeting, Noom, ButcherBox, and Reebok. Acceleration Partners’ fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including “Best Agency” and “Best Team in Performance Marketing (“Performance Marketing Awards”), US Changemakers (“PerformanceIN”), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), and “Most Committed to Work-Life Balance” (Digiday).
Gold Winner:
gen.video | Hewlett-Packard – Omen & Victus Gaming Laptops
Silver Winner:
JANE
Bronze Winner:
DMi Partners and impact.com transform TUSHY’s bottom-heavy affiliate program
Finalists
-
CJ x Converse: Back to School with TikTok
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Lightfox Games and Tribe Gaming
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OLIPOP, Karalynne Call (Just Ingredients)
Best Data-Driven Campaign
Influencity provides 60+ features to manage multiple campaigns at the time, saving time and increasing your ROI. Influencity’s software allows you to manage any type of campaign or collaboration from the beginning to the end, on a single platform. Search in a few minutes among 55+ million influencers, updated in real-time, distributed globally in the top social networks. 20+ search criteria to filter influencers and their audiences. Analytical influencer view necessary also to discard fake influencers. Custom campaign workflows, automated tasks, and advanced campaign reporting. Founded in 2014, Influencity works with customers in more than 17 countries, including agencies like IPG, Havas Media and Ogilvy, and also with brands like Nestle, Johnson & Johnson and Mattel.
Gold Winner:
TATAM x Adobe Lightroom
Silver Winner:
PrettyGreen: Nerf Upload
Bronze Winner:
LTK x River Island
Finalists
-
Cure Media
-
LTK x MATCHESFASHION
-
Ogilvy US x Tyson: Friendsgiving
Most Effective Campaign for ROI
GRIN is the pioneer behind the world’s first Creator Management platform, designed for the next generation of brands who recognize that, in the creator economy, authenticity is everything. Our platform supports every brand’s journey to connecting with consumers through authentic creator relationships and is listed #1 across all top review sites including Capterra, G2 Crowd, and InfluencerMarketing Hub. Thousands of the world’s fastest-growing brands – including SKIMS, Allbirds, Mejuri, and MVMT – use GRIN to make creators feel like trusted, empowered partners and work with them to build their brands into household names. Together, we are revolutionizing the Creator Economy.
Gold Winner:
LTK & Abercrombie & Fitch Brand Transformation
Silver Winner:
Pepper Studio & Future: The Week & The Week Junior
Bronze Winner:
Eva NYC
Finalists
-
PrettyGreen & What They Said: Hasbro Very Important Players
-
PrettyGreen: Nerf Upload
-
TATAM x Scentbird
Most Effective Collaboration or Partnership
Gold Winner:
HP Custom Content
Silver Winner:
PrettyGreen & What They Said: Pantene Miracles Silky and Glowing
Bronze Winner:
Lightfox Games and Tribe Gaming
Finalists
-
#BeBold
-
Billion Dollar Boy x Walkers Lunch #CrispIN #CrispOUT
-
IOC x Coca-Cola – #IBelongHere – Ogilvy UK
-
LTK & Abercrombie & Fitch Brand Transformation
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metapic x MAC Cosmetics Micro and nano influencers for performance-based traffic and awareness
Most Creative Campaign
each & everyone, A modern social influence agency that forges meaningful relationships with content that inspires action through social media.
It is an agency born at a time when people care more about the opinions of influencers than what is sold through polished advertising campaigns. Good content is a language, not an advert. We use it to help influence a brand’s energy online.
each & everyone works with many global brands such as WarnerBros, Netflix, Sony and more, offering guaranteed results by combining insights, EQ and strategic creativity.
Gold Winner:
Pepper Studio presents: Cineworld Christmas Gifting Range: #TingleBells & #CinemASMR
Silver Winner:
PrettyGreen: Nerf Upload
Bronze Winner:
Fanbytes by Brainlabs x Public Health England: Changing Gen Z Behaviours In Response To Covid-19
Finalists
-
KFC – ‘Your Chicken Could Never’, INCA
-
Relatable and Adobe Creator Collective
-
Schell Games, I Expect You To Die 2
-
SEEN Connects
Best Brand Engagement Campaign
Gold Winner:
Buddy Media Group & musicMagpie #mountrecyclemore
Silver Winner:
Buttermilk Agency x Gopuff
Bronze Winner:
IOC x Coca-Cola – #IBelongHere – Ogilvy UK
Finalists
-
Digital Voices x JUMP x D&D
-
Lightfox Games and Tribe Gaming
-
Mauveworx and Krispy Kreme UK & IRE Summer Chill Truck
-
P&G x Ketchum – Herbal Essences Bio Renew Mask Blind Reveal
-
PrettyGreen: Nerf Upload
CREATOR & AGENCY AWARDS
Global Influencer Marketing Agency of the Year
Influencity provides 60+ features to manage multiple campaigns at the time, saving time and increasing your ROI. Influencity’s software allows you to manage any type of campaign or collaboration from the beginning to the end, on a single platform. Search in a few minutes among 55+ million influencers, updated in real-time, distributed globally in the top social networks. 20+ search criteria to filter influencers and their audiences. Analytical influencer view necessary also to discard fake influencers. Custom campaign workflows, automated tasks, and advanced campaign reporting. Founded in 2014, Influencity works with customers in more than 17 countries, including agencies like IPG, Havas Media and Ogilvy, and also with brands like Nestle, Johnson & Johnson and Mattel.
Gold Winner:
Fanbytes by Brainlabs – Helping Brands Win The Hearts Of Gen Z
Silver Winner:
SEEN Connects
Bronze Winner:
THE FIFTH
Finalists
-
Engage Hub – Best Large Influencer Marketing Agency
-
INSTINCT3
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TATAM Digital
-
The Goat Agency
Boutique Influencer Marketing Agency of the Year
- The world’s leading influencer marketing group.
- Leaders developed solutions to fully monetize the influencer marketing ecosystem.
Gold Winner:
The Good Egg
Silver Winner:
Pepper Studio: Best Boutique Influencer Marketing Agency
Bronze Winner:
Buttermilk Agency – Global Influencer Marketing Specialists
Finalists
-
ChannelMumTalent.com
-
Creed & Culture
-
HireInfluence
-
Intuition Media Group
-
Purple Goat Agency
INDUSTRY EXCELLENCE AWARDS
Best Food & Beverage Campaign
Gold Winner:
Buttermilk Agency x Graze: That’s a Graze Idea
Silver Winner:
Billion Dollar Boy x Walkers Lunch #CrispIN #CrispOUT
Bronze Winner:
Digital Voices x Yoplait: Moments of Gold with YouTube Shorts
Finalists
-
Bombay Sapphire – Bombay Supermarket – Ogilvy UK
-
HP Custom Content
-
THE FIFTH x Slim Chickens #ChickenOut
Best Travel & Hospitality Campaign
Gold Winner:
Digital Voices x Trainline: Freedom Day 2021
Silver Winner:
Ogilvy US x IHG: avid hotels
Finalists
-
Ogilvy US x IHG: avid hotels
-
Social Studies x AmiGo Launch
Best Sport, Wellness & Fitness Campaign
Gold Winner:
Tour De Joy – Ogilvy UK
Silver Winner:
Ogilvy US x IHG: EVEN Hotels
Bronze Winner:
Flora & Ready10 – Get Towns Active 2021: building brand equity through influencer engagement
Finalists
-
Allianz – Xmas Runmix – Ogilvy France
-
Ogilvy US x LG: Tone Campaign
Best Fashion & Beauty Campaign
Tribe Dynamics, a CreatorIQ Company, is the most comprehensive influencer marketing analytics platform. We help beauty, fashion, and lifestyle brands drive and measure high-impact digital earned media at scale. In September 2021, Tribe Dynamics was acquired by CreatorIQ, an all-in-one solution to unlock the potential of the Creator Economy and grow, manage, scale, and measure your influencer marketing program. Together, we offer the leading influencer marketing software for iconic brands and businesses. Find out more at https://www.creatoriq.com/
Gold Winner:
Eva NYC
Silver Winner:
Billion Dollar Boy x SK-II – “The Power of Pitera”
Bronze Winner:
Buttermilk Agency x Sanctuary Spa: This Counts
Finalists
-
Canescool – Mind+Matter – MediaCom – Bayer
-
PrettyGreen & What They Said: Pantene Miracles Silky and Glowing
-
Rimmel London x Storm Models #DiscoverMe TikTok Creator Search
PLATFORM AWARDS
Best Use of Instagram
Gold Winner:
Flora & Ready10 – Get Towns Active 2021: building brand equity through influencer engagement
Silver Winner:
Meta x Billion Dollar Boy: Creator For Causes
Best Use of TikTok
Gold Winner:
Rimmel London x Storm Models #DiscoverMe TikTok Creator Search
Silver Winner:
Awin: Using TikTok to give Etsy’s Mother’s Day sales a ‘boost’
Bronze Winner:
MediaCom #BeBold
Finalists
-
MuteSix, BarkBox
-
QYOU Media and Universal Pictures – Sing 2
-
TAKUMI La Roche-Posay USA, First Annual National Hyaluronic Acid Day
-
Tango – ‘Time to Tango’, INCA
Best Use of YouTube
Tagger is a powerful, intuitive, end-to-end influencer marketing platform and creator listening engine revolutionizing the industry. With direct relationships with all major social media platforms, as well as exclusive access to billions of valuable data points, Tagger provides users with invaluable discovery capabilities, research and analytics, and customizable reports. The platform allows brands, agencies, and media companies to plan campaigns, measure popularity, discover and activate influencers, and report what matters most. 2-Time WINNER of “Best Influencer Marketing Platform” at the 2021 & 2019 Influencer Marketing Awards, WINNER of “Best Influencer Marketing Platform” at the 2020 Digiday Technology Awards, named “Best Influencer Marketing Company” at the MarTech Breakthrough Awards in both 2019 & 2020, Tagger’s SaaS solution provides an up-leveled and streamlined influencer marketing experience, empowering users to maximize their ROI with ease.
Gold Winner:
THE FIFTH x YouTube Originals: Pride
Silver Winner:
Reach Agency x HULU — Only Rudy’s in the HULU building
Bronze Winner:
Adobe x Ketchum – YouTube Programme 2021
Finalists
-
Digital Voices x Yoplait: Moments of Gold with YouTube Shorts
-
Ogilvy US x IBM: NIBL
TEAM AWARDS
Best Team in Influencer Marketing
Gold Winner:
Collectively
Silver Winner:
THE FIFTH
Bronze Winner:
The Influencer Shop at Ogilvy
Finalists
-
Audiencly – Influencer Agency
-
gen.video | Inform. Inspire. Empower.
-
ITB Worldwide
Rising Star of the Year
Tatam.Digital is a global, award-winning, influencer marketing agency focused on the lower funnel. Tatam runs influencer-driven user acquisition campaigns for subscription-based apps and D2C e-commerce brands using its own developed methodology and tools, to pursue, measure, and deliver results comparable to other paid media efforts (CPI, CPA, CAC, ROAS). Tatam’s strength is in its ability to scale across 17 markets and 9 languages, only in 2021 deployed +4500 sponsorships with +3500 influencers.
Gold Winner:
Olivia Prendergast – Ogilvy
Finalists
-
Angelo Simon – Audiencly GmBH
-
Charly Booth – Engage Hub
-
Emily Martin – TAKUMI
-
Isabella Muggeo – gen.video
-
Joseph Black and Oliver Jacobs – UniTaskr
TECHNOLOGY AWARDS
Best Influencer Marketing Platform
- IMAI (InfluencerMarketing.AI) is an Awards Winning Influencer Marketing Technology. IMAI helps to discover influencers, providing access to in-depth insights, demographic and psychographic data for over 130 million influencers, which is the largest database in the world.
- The platform Including unique insights such as Story views, Link clicks, Audience overlap, and other KPIs to predict ROI.
- IMAI offers complete White Label automation solutions.
Gold Winner:
Captiv8
Silver Winner:
GRIN
Bronze Winner:
Influencity
Finalists
-
CreatorIQ
-
Curacity
-
impact.com, influencer and creator partnership solution
-
Influencer.com
-
Mavrck
Best Influencer Marketing Platform or Technology
Gold Winner:
ThisThat
Silver Winner:
Captiv8 Content Boosting Suite
Bronze Winner:
Pixlee for Creators
Finalists
-
BuzzGuru – Competitive Intelligence for Influencer Marketers
-
CJ x CreatorIQ: Two Industry Leaders, One Great Solution
-
IMAI – Your Influencer Marketing Partner
-
Influencity
-
Tagger Media
Industry Choice of SaaS or Technology
Gold Winner:
ThisThat
Finalists
-
IMAI
-
ThisThat
VERTICAL AWARDS
Best Automotive Campaign
Gold Winner:
Ford – Van Life: Provider of Freedom – Ogilvy France
Finalists
-
another: Turning Porsche petrol-heads into electric-heads, without a single dime spent!
-
BMW FCB Inferno
Best Home and Garden Campaign
Gold Winner:
Awin & B&Q: Choosing Change
Silver Winner:
MuteSix, BarkBox
Finalists
-
[m]STUDIO – K 5 Premium with Smart Control – INCA Influencer Activation
-
Ogilvy US x LG CordZero: All In One Tower Vacuum Campaign
Best Telecoms Campaign
Gold Winner:
Samsung Business – #JoinTheFold – Ogilvy UK
Silver Winner:
Leaders & Samsung 2021 – #We_Are_Samsung
Finalists
-
gen.video | Lenovo IdeaPad Duet 3i
Best Gaming Campaign
Gold Winner:
Fortnite’s Rift Tour featuring Ariana Grande Influencer Activation
Silver Winner:
The Goat Agency: Crash Bandicoot: On The Run
Bronze Winner:
Digital Voices x JUMP x D&D
Finalists
-
Far Cry 6: Coup Edition – A unique digital experience with physical rewards, Ubisoft x Black Soup
-
Google Play presents: Mobiles Games Show
-
Lauriane Maher & Emma Simmons for Gameloft for Brands
-
Lightfox Games and Tribe Gaming
-
Schell Games, I Expect You To Die 2
Best Family & Parenting Campaign
Gold Winner:
PrettyGreen: Nerf Upload
Silver Winner:
Carousel turns up the volume for L.O.L. Surprise! Dance Dance Dance Launch
Finalists
-
Boots – Parenting Club – Ogilvy UK
-
eaeo global & Xplora Technology Movie Studio Partnership Campaign
-
Huggies – ‘Every hug makes you stronger’ – Ogilvy Romania
-
PrettyGreen: Play-Doh Home Protection Service
Best Fashion and Style Campaign
Gold Winner:
ITB x UGG FEEL EMEA Influencer Campaign
Silver Winner:
LTK x River Island
Bronze Winner:
LTK x MATCHESFASHION
Finalists
-
Buttermilk Agency x Primark
-
H&M Holiday and Gifting
-
PUMA #MyMayzeCrew