Ruby is an award-winning influencer marketing specialist, with over a decade’s industry experience.
She began by working on behalf of global brands - well before the term ‘influencer marketing’ existed! - at a time when bloggers relied on brands to provide high-quality content opportunities for their organically-growing audiences. Ruby has watched the diversification of platforms and the pendulum swing of power: whereby bloggers have evolved into content creators - and a key component of the marketing mix - who can today charge brands for the privilege of a mention.
Ruby has extensive media agency experience across the consumer and corporate sector. Most recently, Ruby has applied her industry knowledge and expertise at the UK’s leading youth charity, The Prince’s Trust, where she is the influencer marketing lead.
“The quality of award submissions, the range of topics covered and calibre of the brands and agencies in attendance were a fantastic tribute to the most exciting and fast growing digital advertising technique that is influencer marketing. I'm looking forward to the future events!”Joseph Harper, Kellogg's UK & Ireland Social Lead
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