This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.
Entry Guidance: Judges will be seeking evidence of how the entrant has creatively engaged influencers to generate engaging, thoughtful and authentic content.
The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.
“The quality of award submissions, the range of topics covered and calibre of the brands and agencies in attendance were a fantastic tribute to the most exciting and fast growing digital advertising technique that is influencer marketing. I'm looking forward to the future events!”Joseph Harper, Kellogg's UK & Ireland Social Lead
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