Most Creative Campaign
Billion Dollar Boy (BDB) is a leading global influencer agency, using industry-leading tech solutions to deliver integrated, effective creator advertising.
BDB was among the first global creator marketing agencies and has evolved to be one of the world’s fastest-growing agencies, with offices in London, Bristol, Germany, New York, New Orleans.
Since 2014, BDB has partnered with some of the world’s leading brands – including Heineken, King, PepsiCo, Campari Group, Amazon, and L’Oreal – connecting them with more than 13,000 vetted content creators and reaching over 10 billion users globally.
BDB is also an official marketing partner of Meta and TikTok, and was the first influencer marketing agency to be accepted into The Institute of Practitioners in Advertising.
About the Award
This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well executed campaign that has delivered results for a brand.
Entry Guidance: Judges will be seeking evidence of how the entrant has creatively engaged creators or influencers to generate engaging, thoughtful and authentic content. The campaign can represent any vertical, there are no physical borders. Entries can be submitted directly from a brand, or via an agency, technology provider, content(s) media owner or other partner where collaboration has taken place.