Joined-up-thinking and smart execution of a campaign will be imperative for a category that will recognise how budget assigned to influencer marketing has assisted a brands multi-channel campaign.
Entry Guidance: Judges will not necessarily reward the number of channels involved, but the influence and smart execution of the campaign that has demonstrated the power of the channel against and/ or in conjunction with the wider digital mix. The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.
“The quality of award submissions, the range of topics covered and calibre of the brands and agencies in attendance were a fantastic tribute to the most exciting and fast growing digital advertising technique that is influencer marketing. I'm looking forward to the future events!”Joseph Harper, Kellogg's UK & Ireland Social Lead
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