Designed to reward activity that has utilised influencers and content creators to help consumers engage with a brand.
Entry Guidance: Judges will be seeking evidence of how the entrant has used influencers to generate brand engagement and develop the relationship of consumers with that brands audience.
The campaign can represent any vertical, and is there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partner where collaboration has taken place.
“The quality of award submissions, the range of topics covered and calibre of the brands and agencies in attendance were a fantastic tribute to the most exciting and fast growing digital advertising technique that is influencer marketing. I'm looking forward to the future events!”Joseph Harper, Kellogg's UK & Ireland Social Lead
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