Scott Guthrie is a former management consultant and Ketchum digital director - influencer relations. Today he works with brands, agencies and platforms to generate meaningful results from smarter influencer marketing decisions.
Scott offers best practice advice and implementation across the entire influencer marketing workflow.
His influencer marketing thoughts and commentary have been featured in PR Week, Influence magazine, PR Moment and CityAM amongst others.
Read his industry analysis, insight and best practice guides at https://sabguthrie.info/ - a top 10 PR blog.
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