Santiago Garcia Solimei is the Global Director of Social Media for Meliá Hotels International where he has developed his career over the last 10 years with previous roles as Brand Manager for the Meliá and Innside Brands and Head of Marketing for the EMEA region.
Santiago has extensive marketing and communications experience in the travel & hospitality and software industries working for multi-national organizations in Spain, UK and Australia.
Currently he is an MBA, International Business and Master of Marketing Professor at ESERP, UIB and ESCOEX Business Schools and his qualifications include an Executive Management Program at IE and Marketing postgraduates at Cornell University.
Over the last 2 years, Santiago has led Melia’s digital transformation in the area of Social Media implementing projects for Influencer Marketing, User Generated Content, Social First Marketing strategy and developing an internal employee ambassador Social Media program.
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