Rachel is a luxury brand influencer marketing specialist who has developed successful influencer campaigns for several leading luxury brands. Rachel has considerable experience in luxury digital communication strategy having joined the Richemont Group in 2010 where she stayed for 5 years, working in both London & Paris to drive forward digital PR across all brands within the Richemont group. Rachel is passionate about creating effective influencer strategies and understands how to maintain luxury brand positioning, retain exclusivity and target relevant, sometimes niche audiences. She is a creative, out-of-the-box forward thinker who understands innately the sensitivities of working with luxury brands. Rachel joined Matter of Form following an almost 2-year stint at a specialist luxury brand influencer marketing agency to head up the influencer division.
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