N.G. Gordon is a speaker, writer, marketing innovator, consultant, influencer, blogger & do-er.
An ex-tennis pro and a former Silicon Valley startup founder, N.G. brings over 20 years of experience in B2B and B2C marketing to social media and influencer marketing.
As a brand owner with a successful business on Amazon, N.G. was looking for a social media influencer to help promote his product. When he didn't find the right candidate, he decided to create his own influencer, in the form of a unique character,'Dear Mishu,' an advice columnist based on his dog. Having launched 'Dear Mishu' as a micro-influencer in the pet and wellness spaces, N.G. turned his energies to applying his marketing experience to helping other brand owners understand the power of influencer marketing.
N.G.'s analysis and thoughts on doing influencer marketing right have been featured on app masters, eCommerce Momentum, and Social Launch podcasts, and he is a frequent conference presenter (see him next at the Influential Summit in February in Southern California). His audio book, Influencer Marketing Mastery, teaches the ins and outs of finding, hiring, working with, and integrating social media influencers into a brand marketing strategy.
“The IMA's seek to reward and recognize brilliant campaigns, delivered creatively and transparently – We can't wait to get started! ”Matthew Wood, Founder
— Influencer Marketing Awards
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