Joseph Harper is Social Lead for Kellogg’s UK & Ireland business and is based in the multi-national FMCG giant’s UK headquarters in Media City, Manchester. Joseph is responsible for the planning and activation of Kellogg’s digital advertising strategy from across their broad portfolio of UKI brands, including Corn Flakes, Crunchy Nut, Special K & Pringles. He has been heavily involved in developing Kellogg’s activity in the space of Influencer Marketing and recently addressed the need for more effective deliverable measurement and promoting the importance of prioritising genuine advocacy as the number one deliverable from influencer activity.
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