I lead GroupM’s Influence, Content and Amplification solution globally. Established in 2017, our product set and global footprint has quickly scaled across markets. I am responsible for all aspects of the business, including: - Defining and developing the product set - Understanding the best in market technology partners and forging these relationships - Agency & client engagement, across GroupM and WPP
Our solutions are built upon the belief that user generated content will increasingly become an important part of advertisers’ marketing plan as well as content development more generally. Being able to produce and amplify the best content, so to speak to the right audience, is the driving factor which we aim to deliver for all our campaigns and advertisers.
Prior to this role, I worked as Managing Partner, Commercial Development for GroupM Digital in the UK. This role focused on identifying and implementing new GroupM businesses in emerging advertising channels. Prominent were models around addressable TV, native advertising, mobile and of course influence and content advertising.
“The IMA's seek to reward and recognize brilliant campaigns, delivered creatively and transparently – We can't wait to get started! ”Matthew Wood, Founder
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