Amie heads up Mumsnet's Influencer Marketing team managing campaigns on the Mumsnet platform (one of the UK's largest, most trusted sites for parents), our sister site Gransnet (for women over 50) and across all other major social platforms for multiple brand partners. Amie joined Mumsnet in 2017, overhauling Mumsnet's Influencer Network of over 10,000 bloggers, vloggers and social media stars, introducing software to track members' channels and campaigns, putting data at the heart of every campaign. She's passionate about transparency in influencer marketing as well as engagement being the key metric to success rather than reach.
Prior to Mumsnet, Amie worked at O2 UK in the brand management team, Danone in their social and community management team and a marketing agency specialising in family and education outreach working with brands such as P&G, Royal Mail and Disney.
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