Adam Payne is the EMEA Head of Creator & Influencer Strategy within Twitter’s content creation division, Niche.
The Niche division at Twitter facilitates the relationship between brands and digital content creators across the globe. Local and global brands can look to Niche to borrow a creator’s relevant voice and/or creator’s magnetic artistry to produce bespoke premium digital content. Niche’s output is backed by an experienced team, data and in-depth research to ensure relevant content for relevant audiences.
Adam is responsible in helping brands develop best-in-class & disruptive creative solutions that strategically connects with audiences effectively across all platforms. Notable clients for Niche include: Apple, Samsung, Audi, Diageo, Nike, Amazon, HSBC, and Google.
Prior to becoming a specialist in the influencer space, Adam was a Senior Director within the creative agency world, managing integrated advertising campaigns across Europe - achieving a number of accolades including a Cannes Grand Prix with Apple’s ’Shot on iPhone’ OOH campaign.
“The IMA's seek to reward and recognize brilliant campaigns, delivered creatively and transparently – We can't wait to get started! ”Matthew Wood, Founder
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