This category will recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand.
Entry Guidance Judges will be seeking evidence of how the entrant has creatively engaged influencers to generate engaging, thoughtful and authentic content.
The campaign represents any vertical and as there are no physical borders, as with all categories this is a global category. Entries can be submitted directly from a brand, or via an agency, technology provider, influencer(s) media owner or other partners where collaboration has taken place.
“The IMA's seek to reward and recognize brilliant campaigns, delivered creatively and transparently – We can't wait to get started! ”Matthew Wood, Founder
— Influencer Marketing Awards
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