Judges will reward a smartly executed Beauty Influencer Marketing Campaign that has delivered results for a relevant brand based on agreed objectives.
Objectives could include one or more of the following: social visibility, ROI, engagement, follower growth, conversions, creativity, sales funnel development, traffic or another internally agreed goal.
Ensure you cover the four headings listed as judging criteria for the vertical awards clearly in your entry.
“The IMA's seek to reward and recognize brilliant campaigns, delivered creatively and transparently – We can't wait to get started! ”Matthew Wood, Founder
— Influencer Marketing Awards
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