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CEREMONY 17 July 2025
The Londoner Hotel, London

Most Effective Collaboration or Partnership

About the Award

This category recognises campaigns that delivered exceptional return on investment through influencer marketing. It celebrates strategies that achieved clear, measurable outcomes, demonstrating the ability to drive tangible value and ROI for brands.

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2025 Finalists

  • L’Oréal – De-Glaze With Me

    By: Ogilvy PR

  • Influencer x Spotify: A Cultural Collaboration That Delivered

    By: Influencer

  • Lipton Ice Tea x Cruel Pancake ‘That Summer Feeling’

    By: Billion Dollar Boy

  • My Life My Say – You Already Vote, So Vote – Ogilvy UK

    By: Ogilvy UK

  • L’Oréal – Nail the Grind

    By: Ogilvy PR

  • Ooh Ahh Just a Lidl Bit: Growing Lidl Plus Penetration by Hijacking Hun Culture

    By: OMD UK

  • Rahat Bakers and Sweets – Message In A Mithai Box – Ogilvy Pakistan

    By: Ogilvy Pakistan

  • Toyota bZ4X – Test It Like You Own It

    By: The Corner London

  • Türkiye Awaits You With Turkish Airlines

    By: Gaia Türkiye

  • Vaseline – Vaseline Skins for Skin – Ogilvy Singapore

    By: Ogilvy

2024 Gold Winner

Ariana Madix x Duracell “I Buy My Own Batteries”

Ariana Madix x Duracell “I Buy My Own Batteries”

By: Citizen Relations, Vayner Media and EssenceMediaComRead about this winning entry →

2024 Silver Winner

WE DO US LIVE – Smirnoff and RanaVerse

By: Ranaverse

2024 Bronze Winner

Getting Gen Z to say ‘I Do’ to MAFS UK.

By: OMD UK
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