Most Creative Campaign

About the Award

This category celebrates campaigns that stood out for their originality and bold ideas. It highlights influencer marketing efforts that pushed boundaries, delivered unexpected moments, and captivated audiences in unique ways.

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2025 Gold Winner

The Coca Cola Company – Epic Night Out – Ogilvy Singapore

The Coca Cola Company – Epic Night Out – Ogilvy Singapore

By: WPP Open X, led by Ogilvy SingaporeRead about this winning entry →

2025 Silver Winner

The Coca-Cola Company – Meals ‘A Tasty Celebration’ Europe, Little Wins

By: WPP Open X led by Ogilvy

2025 Bronze Winner

Pollen Goes Fashion: Turning Allergy Season Into a Runway Moment

By: Cure Media

2025 Finalists

  • Amazon’s Money Can’t Buy Experiences

    By: BeInfluence Europe
  • Driving Safety Forward: How ThisThat & SB Media Unlocked ROI for Continental Tyres

    By: ThisThat
  • Minecraft – Shape Your World [Creativity Squared]

    By: Boo Agency
  • Play Is Your Superpower: How Kids and Creators Turned the Ordinary Into Awesome

    By: KidsKnowBest
  • Pollen Goes Fashion: Turning Allergy Season Into a Runway Moment

    By: Cure Media
  • L’Oréal – Silent Drama

    By: Ogilvy PR
  • The Coca Cola Company – Epic Night Out – Ogilvy Singapore

    By: WPP Open X, led by Ogilvy Singapore
  • The Coca-Cola Company – Meals ‘A Tasty Celebration’ Europe, Little Wins

    By: WPP Open X led by Ogilvy
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