Most Creative Campaign
About the Award
This category celebrates campaigns that stood out for their originality and bold ideas. It highlights influencer marketing efforts that pushed boundaries, delivered unexpected moments, and captivated audiences in unique ways.
Having spent over a decade at the forefront of the creator economy, Billion Dollar Boy (BDB) continues to push boundaries, boldly investing in new ventures and shaping the future for creators and brands.
Since launching in 2014, founders Ed East and Thomas Walters have grown BDB into an independent creator-first social agency that transforms how the world’s biggest brands build through creator work.
BDB Group includes Companion, our proprietary AI platform that connects brands with over 200 million creators, and FiveTwoNine, a global platform dedicated to investing in creator careers and ventures.
BDB was among the first global influencer agencies, and we have partnered with some of the world’s leading brands, including Heineken, Unilever, PepsiCo and Nike.
BBD client work has been awarded at Cannes Lions, the Global Influencer Marketing Awards, Webby Awards, The Drum Awards and Adweek.
2025 Finalists
Amazon’s Money Can’t Buy Experiences
By: BeInfluence EuropeDriving Safety Forward: How ThisThat & SB Media Unlocked ROI for Continental Tyres
By: ThisThatMinecraft – Shape Your World [Creativity Squared]
By: Boo AgencyPlay Is Your Superpower: How Kids and Creators Turned the Ordinary Into Awesome
By: KidsKnowBestPollen Goes Fashion: Turning Allergy Season Into a Runway Moment
By: Cure MediaL’Oréal – Silent Drama
By: Ogilvy PRThe Coca Cola Company – Epic Night Out – Ogilvy Singapore
By: WPP Open X, led by Ogilvy SingaporeThe Coca-Cola Company – Meals ‘A Tasty Celebration’ Europe, Little Wins
By: WPP Open X led by Ogilvy
