Best Data-Driven Campaign
About the Award
This award highlights campaigns that used insights and analytics to optimise influencer marketing strategies. Whether through audience understanding, influencer selection, or performance tracking, this category celebrates the smart use of data to inform creative execution and deliver outstanding results.
2025 Gold Winner
The Insight That Delivered 6:1 ROI: Greater Anglia x ThisThat x Atomic Supernova
By: ThisThatClient/Partner: Atomic Supernova, Greater AngliaRead about this winning entry →2025 Silver Winner
Duolingo – Social-First Disruption: Duolingo’s Data-Driven Journey to Redefine English Testing – Ogilvy China
By: Ogilvy ChinaClient/Partner: Duolingo2025 Bronze Winner
Tangle Teezer & Charlie Oscar – How Leveraging Data with Tech Innovation turned Likes into Revenue
By: Charlie OscarClient/Partner: Tangle Teezer2025 Finalists
L’Oréal – De-Glaze With Me
By: Ogilvy PRDuolingo – Social-First Disruption: Duolingo’s Data-Driven Journey to Redefine English Testing – Ogilvy China
By: Ogilvy ChinaClient/Partner: DuolingoGlow by Numbers: Clinique’s Data-Driven Success
By: Hangzhou Duomai E-Commerce Co.LtdClient/Partner: CliniqueInnovative Data Tool Proves Influencer Marketing ROI for Designer Parfums, Boosting Sales and Brand Identity
By: BrainlabsClient/Partner: Designer ParfumsLowe’s and Acceleration Partners: Using data to drive outstanding content creation and new revenue
By: Acceleration PartnersClient/Partner: Lowe'sTangle Teezer & Charlie Oscar – How Leveraging Data with Tech Innovation turned Likes into Revenue
By: Charlie OscarClient/Partner: Tangle TeezerThe Connection Experience
By: HireInfluenceClient/Partner: Match GroupThe Insight That Delivered 6:1 ROI: Greater Anglia x ThisThat x Atomic Supernova
By: ThisThatClient/Partner: Atomic Supernova, Greater Anglia