Best Data-Driven Campaign

About the Award

This award highlights campaigns that used insights and analytics to optimise influencer marketing strategies. Whether through audience understanding, influencer selection, or performance tracking, this category celebrates the smart use of data to inform creative execution and deliver outstanding results.

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View the 2025 Entry Kit

Containing essential guidance, entry criteria and judges tips.

2024 Gold Winner

Vaseline — Mended Murals — Ogilvy NA

Vaseline — Mended Murals — Ogilvy NA

By: Ogilvy (NA)

2024 Silver Winner

The eScence of Data-Driven Decisions: TATAM x Scentbird

By: Tatam.Digital

2024 Bronze Winner

The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London

By: Ogilvy London

2024 Finalists

  • The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London

    By: Ogilvy London
  • The eScence of Data-Driven Decisions: TATAM x Scentbird

    By: Tatam.Digital
  • Vaseline — Mended Murals — Ogilvy NA

    By: Ogilvy (NA)
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