Best Food & Beverage Campaign
About the Award
This award celebrates campaigns that used influencers to authentically connect audiences with food and beverage brands. Whether highlighting innovative recipes, showcasing product versatility, or sharing immersive dining experiences, this category recognises campaigns that creatively leveraged influencer content to engage audiences.
Entries should demonstrate how influencers brought the brand’s story to life, evoked strong emotional connections, and inspired audiences to explore, taste, or try.
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2025 Finalists
A Recipe for Success: Exceeding Install Targets for The Guardian’s New App, Feast, with Pepper
By: Pepper AgencyCheez-It 2024 UK Brand Launch – Influencer
By: dentsuThe Coca-Cola Company – Diet Coke x HausKris Partnership
By: Ogilvy PRLipton Ice Tea x Cruel Pancake ‘That Summer Feeling’
By: Billion Dollar BoyThe Coca Cola Company – Epic Night Out – Ogilvy Singapore
By: WPP Open X, led by Ogilvy SingaporeThe Matcha Mob – A Fan-Fueled Success Story
By: Moby Ventures, part of the Whalar Group
2024 Gold Winner
