Best Food & Beverage Campaign

About the Award

This award celebrates campaigns that used influencers to authentically connect audiences with food and beverage brands. Whether highlighting innovative recipes, showcasing product versatility, or sharing immersive dining experiences, this category recognises campaigns that creatively leveraged influencer content to engage audiences.

Entries should demonstrate how influencers brought the brand’s story to life, evoked strong emotional connections, and inspired audiences to explore, taste, or try.

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2025 Finalists

  • A Recipe for Success: Exceeding Install Targets for The Guardian’s New App, Feast, with Pepper

    By: Pepper Agency
  • Cheez-It 2024 UK Brand Launch – Influencer

    By: dentsu
  • The Coca-Cola Company – Diet Coke x HausKris Partnership

    By: Ogilvy PR
  • Lipton Ice Tea x Cruel Pancake ‘That Summer Feeling’

    By: Billion Dollar Boy
  • The Coca Cola Company – Epic Night Out – Ogilvy Singapore

    By: WPP Open X, led by Ogilvy Singapore
  • The Matcha Mob – A Fan-Fueled Success Story

    By: Moby Ventures, part of the Whalar Group

2024 Gold Winner

TikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea

TikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea

By: Billion Dollar BoyRead about this winning entry →

2024 Silver Winner

How Carnation Milk and a Grandma Dominated TikTok

By: Reach Agency

2024 Bronze Winner

Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore

By: WPP Open X, led by Ogilvy Singapore
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