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CEREMONY 17 July 2025
The Londoner Hotel, London

Best Entertainment Campaign (Film, TV, Music, Gaming)

About the Award

This award celebrates campaigns that used creators and influencer marketing to captivate audiences and drive excitement for entertainment brands. Whether promoting films, Netflix shows, music releases, or gaming experiences, this category honours campaigns that creatively harnessed influencers to generate buzz, build anticipation, and connect audiences with entertainment content.

Entries should demonstrate how the campaign tailored influencer collaborations to align with fan culture, storytelling, or interactive experiences to leave a lasting impact.

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2025 Finalists

  • Call of Duty: Black Ops 6, Safehouse

    By: Burson

  • Emma Willis: Delivering Babies

    By: The Fifth

  • #FalloutOnPrime – A Fandom Unites! From Game to TV Series: Igniting A Creator Program

    By: Think Jam

  • The Coca-Cola Company – Fanta Halloween, Summon What You Wanta

    By: WPP Open X Led by Ogilvy

  • Max x Socialfly: No Sleep October

    By: Socialfly

  • Minecraft – Shape Your World [Creativity Squared]

    By: Boo AgencyClient/Partner: Minecraft

  • Self-Expression through Gaming

    By: Coach

  • Sky City for Sky Broadband

    By: Umi Games, part of the Whalar Group

  • The Coca Cola Company – Epic Night Out – Ogilvy Singapore

    By: WPP OpenX, led by Ogilvy Singapore

  • The LEGO Group – LEGO Girls – Ogilvy UK

    By: Ogilvy UK

  • TopSpin 2K25 Launch: The Cultural Crossover of Fandom, Fashion and Gaming for a New Classic

    By: Connect Management

  • Vaseline – Vaseline Skins for Skin – Ogilvy Singapore

    By: Ogilvy
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