CAMPAIGN AWARDS
Best Influencer-Led Commerce Strategy


Gold Winner:
The Coca-Cola Company – Happy Tears – WPP Open X Led by Ogilvy London
By: Ogilvy London
Silver Winner:
How Goat drove $300K in sales for Arm & Hammer through influencer-led retail media
By: The Goat Agency
Bronze Winner:
dmLIVE Shopping – A campaign that generates measurable results
By: Star Network
Finalists
-
Always-on creator campaign strategy driving continued success for ASOS
By: Influencer -
Amazon Ring Retail Velocity Program to Costco
By: BRILLIANT -
Coca-Cola – Coke Social Kitchen – WPP Open X led by Ogilvy ThailandTATAM & BADESOFA’s: Transforming Bath Time into Prime Time
By: Ogilvy Thailand -
How Goat drove $300K in sales for Arm & Hammer through influencer-led retail media
By: The Goat Agency -
Shoplooks x Francesca: Online Trendsetters Take Over Black Friday
By: Shoplooks -
Urban Outfitters x Collective Voice: “Main Character Energy” Creator Campaign
By: Collective Voice
Best Integrated Marketing Campaign

The Goat Agency is a global, award-winning social media and influencer marketing agency. Since 2015, we have worked with, retained and scaled some of the world’s most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. Our expertise has grown beyond influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social commerce. In 2019, we were named Europe’s Fastest Growing Agency by Adweek and for the past two years, we have been shortlisted for Social Media Agency of the Year at the Campaign Global Agency Awards. As of 2024, we have over 350 employees across 35 local markets, and continue to deliver award-worthy work for the likes of Arla, Dell, Kraken Rum, Mars Wrigley, Natwest, NIVEA, Tesco and Unilever.

Gold Winner:
Play-Doh Restaurant of Imagination
By: PrettyGreen
Silver Winner:
Getting Gen Z to say ‘I Do’ to MAFS UK.
By: OMD UK
Bronze Winner:
CeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NA
Finalists
-
Building Buzz for Twisted Metal During Entertainment Strike with Influencer-First Approach
By: Wpromote -
Garnier Fructis – Fill Me In
By: WPP Onefluence, led by Ogilvy NA -
See Great Britain Differently: VisitBritain, Tripadvisor and Pepper
By: Pepper Agency -
Taking Zuru Toys viral XSHOT INSANITY blaster to the next level
By: Zuru Toys -
The Coca-Cola Company – Coke Zero #TakeATaste Burst 2 – Ogilvy London
By: Ogilvy London
Best Sustainability or Purpose-Driven Campaign


Gold Winner:
Dove – Dear Influencers – Ogilvy Greece
By: Ogilvy Greece
Silver Winner:
Stalking: How Romantic Comedies Deceived Us
By: Pepper Agency
Bronze Winner:
United We Stand (UWS)
By: Ranaverse
Finalists
-
Be cool. Give Blood. It’s cool to be kind and help save lives.
By: Activate HQ -
DCMS #LonelinessLooksLike by Pepper Agency and 23red
By: Pepper Agency -
Dove Face of 10
By: OGILVY LONDON -
Schmidt Futures – RISE – Ogilvy (NA)
By: Ogilvy (North America) -
Vaseline — Mended Murals — Ogilvy NA
By: Ogilvy (NA)
Best Use of a Small Budget


Gold Winner:
Weleda Skin Food x LFW Campaign and WillPowders x The Good Influence
By: The Good Influence
Silver Winner:
Kickstarting the next generation of grassroots DJs – Jägermeister Best Nights DJ Akademie
By: Raptor Marketing
Bronze Winner:
Sandbox VR x Netflix – Squid Game Launch Event
By: Saulderson Media
Finalists
-
Awin & TGI Fridays & Vamp: Festive Fridays
By: Awin & TGI Fridays & Vamp -
Dentsu Creative: NIVEA Men Deep Influencer Campaign
By: Dentsu Creative -
Disrupt x LG – Penetrating a new product into the UK with remarkable results
By: Disrupt Marketing -
How Sony Music Entertainment’s No-Budget Campaign Reignited Millennials’ Love For A Song
By: Sony Music Entertainment -
Lean & Mean: Connect & Aldi’s Budget-Friendly Protein Triumph
By: Connect Management -
Microlino, This Is Not A Car
By: BeInfluence Europe -
The NARS South Africa Launch
By: Ogilvy South Africa
Best Use of Influencer Marketing in B2B


Gold Winner:
Dreamforce Goes “Corporate”
By: Collectively
Silver Winner:
Vodafone Business – Learning Curve – Ogilvy London
By: Ogilvy London
Bronze Winner:
Intuit QuickBooks Win Like a Woman
By: Collectively
Finalists
-
Building for boundless impact
By: The Frameworks -
Office Joy: AJ Products’ Humorous Journey to Workplace Well-being
By: Nine Agency -
Ogilvy Social.Lab
By: Ogilvy Social.Lab
Best Use of User-Generated Content (UGC)


We are SCROll STOP Media Group, an award-winning creative performance media agency powered by the world’s largest Creator network. Having executed hundreds of campaigns & generated millions in revenue for partners, we provide an industry-leading ROI that drives brands to the heart of the digital landscape.

Gold Winner:
CeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NA
Silver Winner:
Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London
By: Ogilvy London
Finalists
-
ALDI – TIK TOK
By: Ogilvy Paris -
From Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion
By: Popular Pays -
MINUTE MAID ZERO SUGAR – #GIVEUSNOTHING
By: Ogilvy Social.Lab -
WYSPR X Unilever: Marmite | #marmitefirsttimers
By: WYSPR
Most Effective Micro-Influencer Strategy

Influencity is an all-in-one influencer marketing tech solution that helps brands and agencies of all sizes and from all over the world manage end-to-end campaigns at scale. They use data to help customers make the best decisions for their influencer marketing strategy. The platform puts +170M influencer profiles at users’ fingertips and allows companies to filter influencers by niche, demographics, follower quality, and much more. Influencity provide accurate, on-demand influencer performance metrics that allow companies to make data-driven decisions when choosing their content creators. Lastly, their campaign and reporting tools provide forecasts and compile data so that performance can be estimated and measured from campaign to campaign, season to season, and year to year.

Gold Winner:
Establishing Tinder as the companion to student’s self-discovery through dating.
By: Raptor Marketing
Silver Winner:
From Social Buzz to Streaming TV: Frito-Lay, Amazon & Popular Pays’ FLVR Fusion
By: Popular Pays
Bronze Winner:
How a South African retailer connected with younger audiences through micro-influencers
By: Ogilvy South Africa
Finalists
-
Arla’s TikTok Takeover: Spreading Dairy Joy One Good Deed at a Time
By: Nine Agency -
Colgate-Palmolive – Introducing a Million Smiles – Ogilvy Malaysia
By: Ogilvy Influence -
How Duel scaled reach and revenue for Mint Velvet
By: Duel -
impact.com & Ellos: From micro-influencers to macro results
By: impact.com -
Mitchum – Moments That Matter
By: Buttermilk -
ROAR Organic: Drink Out Loud
By: The Shelf
Best Data-Driven Campaign

CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.
Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, London, and Ukraine. In September 2021, CreatorIQ acquired Tribe Dynamics, the leading influencer marketing platform helping passion driven brands drive digital earned media. For more information, visit CreatorIQ.com.

Gold Winner:
Vaseline — Mended Murals — Ogilvy NA
By: Ogilvy (NA)
Silver Winner:
The eScence of Data-Driven Decisions: TATAM x Scentbird
By: Tatam.Digital
Bronze Winner:
The Coca-Cola Company – Sprite – Irresistibility Index – WPP Open X Led by Ogilvy London
By: Ogilvy London
Most Effective Campaign for ROI


Gold Winner:
Nerf Pro Gelfire Hide n Seek with Beta Squad
By: PrettyGreen
Silver Winner:
Microlino, This Is Not A Car
By: BeInfluence Europe
Finalists
-
Breaking Barriers: How Curaleaf and THE FIFTH Redefined Success in a Restricted Category
By: THE FIFTH -
Clicks, Conversions and Captivating Content: Driving a massive ROAS with Tool Station
By: Disrupt Marketing -
Collective Voice x Wayfair Way Day 2023 Campaign
By: Collective Voice -
HelloFresh: Savoring Irish Success by Tatam
By: Tatam.Digital -
HydraLyte Times Square Billboard Earned Initiative
By: BRILLIANT -
The Coca-Cola Company – Happy Tears – Ogilvy London
By: Ogilvy London
Most Effective Collaboration or Partnership


Gold Winner:
Ariana Madix x Duracell “I Buy My Own Batteries”
By: Citizen Relations, Vayner Media and EssenceMediaCom
Silver Winner:
WE DO US LIVE – Smirnoff and RanaVerse
By: Ranaverse
Bronze Winner:
Getting Gen Z to say ‘I Do’ to MAFS UK.
By: OMD UK
Finalists
-
Be cool. Give Blood. It’s cool to be kind and help save lives.
By: Activate HQ -
Indeed – How one question got people talking about their salary
By: VaynerMedia EMEA -
KFC – Kentucky Fried Clubbin’ – Ogilvy Australia
By: Ogilvy Australia -
Nerf Pro Gelfire Hide n Seek with Beta Squad
By: PrettyGreen -
Tyson – Jimmy Dean Holiday – Ogilvy (NA)
By: Ogilvy (NA)
Most Creative Campaign


Gold Winner:
Play-Doh Restaurant of Imagination
By: PrettyGreen
Silver Winner:
CeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NA
Finalists
-
Bacardi, Bombay Sapphire – Saw This Made This – Ogilvy London
By: Ogilvy London -
Costa’s content creativity masterclass launching “unbelievable” hot milkshakes in the UK
By: Influencer -
Digital Voices x Adobe: Firefly Fall Launch
By: Digital Voices -
Digital Voices x DoorDash: Sparking Brand Love
By: Digital Voices -
LEGO – LEGO Ideas The Insect Collection – Ogilvy London
By: Ogilvy London -
SocialChain x Jameson Whiskey – A Call to Craft campaign for Crafted Together
By: SocialChain
Best Brand Engagement Campaign


Gold Winner:
Coca-Cola – Recipe for Magic x Win Metawin – WPP OpenX led by Ogilvy Singapore
By: WPP Open X, led by Ogilvy Singapore
Silver Winner:
Making Our Voice Heard Around the World with Audible
By: Viral Nation
Bronze Winner:
Schmidt Futures – RISE – Ogilvy (NA)
By: Ogilvy (North America)
Finalists
-
Believe It and Achieve It: Rightmove’s TikTok Triumph
By: SEEN Connects -
Coach x Shoplooks: Iconic Tabby Bag Gets Gen Z Treatment
By: Shoplooks -
NFL Creator of the Week
By: Whalar -
Rimmel London: announcing our Leaping Bunny Approval from Cruelty-Free International
By: Rimmel London -
Tyson – Jimmy Dean Holiday – Ogilvy (NA)
By: Ogilvy (NA) -
Volvo in the ‘Hus’!
By: Volvo Car UK -
Wasserman x HBO Max: Spring 2023 College Influencer Campaign
By: Wasserman
CREATOR & AGENCY AWARDS
Game-Changing Leader of the Year


Gold Winner:
Becky Owen
By: Billion Dollar Boy
Silver Winner:
Ansley Williams
By: Ogilvy North America
Bronze Winner:
Ted Murphy
By: IZEA
Finalists
-
Claudia Fischer
By: Whalar -
Heather Nichols
By: Acorn Influence -
Jaime Cohen
By: The Goat Agency -
Natalia Cortazar
By: The Good Egg
Talent Agency of the Year


Gold Winner:
Whalar Talent
By: Whalar Talent
Silver Winner:
YMU – Talent Agency of the Year
By: YMU
Bronze Winner:
Partnering with creators to provide a 360 talent management service
By: Insanity Talent Management Ltd
Finalists
-
Connect Management: From Bedroom Flat to 150+ Creators & Eight Figures in Four Years
By: Connect Management -
Managing exclusive creators from 2018
By: MCR-Agency -
Redefining Talent Management: Data-Driven Partnerships
By: FamFluence Talent Management -
SHFT
By: SHFT -
Shine Talent Group
By: Shine Talent Group -
We nurture and elevate creators, entertainers and public figures focusing on social media.
By: Outreach Agency LTD -
What the FARQ: Global agency leads the way with education and community for creators
By: FARQ Media
Global Influencer Marketing Agency of the Year


Gold Winner:
Ogilvy’s Global Influence Network
By: Ogilvy Influence
Silver Winner:
Collectively
By: Collectively
Bronze Winner:
Billion Dollar Boy
By: Billion Dollar Boy
Finalists
-
BeInfluence Europe, we’re Pirates 🏴☠️
By: BeInfluence Europe -
Digital Voices – Global Influencer Marketing Agency
By: Digital Voices -
IZEA: We Are Influencer Marketing
By: IZEA -
Media Bodies: Data-first Influencer Strategy, People-first Approach.
By: Media Bodies -
SEEN Connects
By: SEEN Connects -
The Goat Agency: Establishing influencer as the decade’s most powerful media channel
By: The Goat Agency -
Whalar – Liberating The Creative Voice
By: Whalar
Boutique Influencer Marketing Agency of the Year


Gold Winner:
The Good Influence, the purpose driven social first agency
By: The Good Influence
Silver Winner:
Belle Communication Thinks Bigger
By: Belle Communication
Bronze Winner:
Saulderson Media – a premium influencer marketing agency driving massive impact to brands
By: Saulderson Media
Finalists
-
Blink Management: Brands love us, parents trust us
By: Blink Management -
Cherry Pick Talent
By: Cherry Pick Talent -
Influenceriai.lt – Elevating Baltic Influencer Marketing
By: Influenceriai.lt -
Not Just A Talent Agency
By: The Collaborations Agency -
Tatam.Digital: Beating Brand’s FOBI (Fear of Being Irrelevant)
By: Tatam.Digital
INDUSTRY EXCELLENCE AWARDS
Best Food & Beverage Campaign


Gold Winner:
TikTok Out-of-Home: “Pass the Sunshine” by Lipton Ice Tea
By: Billion Dollar Boy
Silver Winner:
How Carnation Milk and a Grandma Dominated TikTok
By: Reach Agency
Bronze Winner:
Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore
By: WPP Open X, led by Ogilvy Singapore
Finalists
-
Costa’s content creativity masterclass launching “unbelievable” hot milkshakes in the UK
By: Influencer -
Norwegian Seafood Council – El Auténtico Bacalao Noruego en México
By: Sherlock Communications -
Oatly Works In (Almost) Everything
By: Whalar presents Oatly Works In (Almost) Everything -
Recognize the C.H.E.W. with Now & Later
By: Linqia -
Throw the dice with Arla Apetina and take your dish to the next level
By: Territory Influence GmbH
Best Travel & Hospitality Campaign


Gold Winner:
How Many Influencers Does It Take To Put Wizz Air’s Go-To Destination On The Map?
By: Disrupt Marketing
Silver Winner:
Travel like a local, discover Europe by rail: Pepper, Trainline and Tripadvisor
By: Pepper Agency
Bronze Winner:
Doing Good Whilst Travelling, with the Nelson Mandela Foundation
By: Smarts
Finalists
-
“A Gift For Life” Experience Oman Campaign
By: The Good Egg -
HSBC – Nobody Should feel Foreign – Ogilvy Influence UK + Social.Lab
By: Ogilvy London -
Los Cabos Tourism Board – Always-On Wellness – Ogilvy (NA)
By: Ogilvy (NA) -
See Great Britain Differently: VisitBritain, Tripadvisor and Pepper
By: Pepper Agency -
Trending Travel x Virgin Voyages
By: Trending Travel
Best Sport, Wellness & Fitness Campaign


Gold Winner:
NFL Creator of the Week
By: Whalar
Silver Winner:
The Coca-Cola Company – Powerade – Woman’s WorldCup 2023 – WPP Open X Led by Ogilvy London
By: Ogilvy London
Bronze Winner:
Coca-Cola – MLS – WPP Open X, led by Ogilvy (NA)
By: Ogilvy North America
Finalists
-
Colgate-Palmolive – Introducing a Million Smiles – Ogilvy Malaysia
By: Ogilvy -
H&R Block — A Fair Shot — Ogilvy (NA)
By: Ogilvy (NA) -
Saucony Marathumb Challenge
By: KWT Global
Best Fashion & Beauty Campaign


Gold Winner:
Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag
By: Billion Dollar Boy
Silver Winner:
CeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NA
Bronze Winner:
Weleda Skin Food x LFW
By: The Good Influence
Finalists
-
Face Of Cetaphil
By: Lippe Taylor -
Garnier Fructis – Fill Me In
By: WPP Onefluence, led by Ogilvy NA -
LinkPrefer Manager
By: LinkPrefer INC. -
Serving Fashion Aces, Wimbledon Style
By: BCW London -
Vaseline Jelly Becoming a Must-Have Beauty Product
By: Campfire
REGIONAL AWARDS
Best Influencer Marketing Campaign - APAC


Gold Winner:
Colgate-Palmolive – Introducing a million smiles – Ogilvy Malaysia
By: Ogilvy Influence
Silver Winner:
KAMAYE x Webtoon: Operation True Love
By: KAMAYE
Bronze Winner:
Coca-Cola – Recipe for Magic x Win Metawin – WPP Open X led by Ogilvy Singapore
By: WPP Open X, led by Ogilvy Singapore
Finalists
-
Em’Power’ing People To Shape The Space They Live In: Ryobi 2023 Strategy
By: Hoozu
Best Influencer Marketing Campaign - EMEA


Gold Winner:
Oatly Works In (Almost) Everything
By: Whalar
Silver Winner:
Dove – Dear Influencers – Ogilvy Greece
By: Ogilvy Greece
Bronze Winner:
JYSK 2022-24 Ongoing Campaign
By: The Good Egg
Finalists
-
Flexcast – Changing the status quo in digital – Samsung Bulgaria & Broks Vision
By: Broks Vision EAD -
From idea to impact – Ellos’ influencer journey with impact.com
By: impact.com -
KOMODO x PUMA JD – EMEA CREATOR PROGRAMME
By: Komodo -
Partnermatic’s EMEA Success: Creator Alliances with Selfridges and Partnerize
By: Partnermatic -
SCROLL STOP – Our Viral Content, Your Guaranteed Results
By: GLOBALMEDIAGROUP LTD t/a SCROll STOP
Best Influencer Marketing Campaign - LATAM


Gold Winner:
YouTube_Music Museum_Ogilvy Mexico
By: Ogilvy
Silver Winner:
BUBBALOO – BUBBA TALKS
By: Ogilvy Social.Lab
Bronze Winner:
BLZ Bets Cup – Football lookalike fundraiser tournament
By: Sherlock Communications
Finalists
-
Ambassador Boost
By: Samy Alliance
Best Influencer Marketing Campaign - NAM


Gold Winner:
CeraVe – Michael CeraVe
By: WPP Onefluence, led by Ogilvy NA
Silver Winner:
Hey Barbie: Welcome to the Dreamhouse
By: IZEA
Bronze Winner:
NFL Creator of the Week
By: Whalar
Finalists
-
Garnier Fructis – Fill Me In
By: WPP Onefluence, led by Ogilvy NA -
OneDove 2023 North America
By: Collectively -
Total by Verizon — Totalmente — Ogilvy North America
By: Ogilvy North America
TEAM AWARDS
Best Team in Influencer Marketing


Gold Winner:
Billion Dollar Boy
By: Billion Dollar Boy
Finalists
-
Best Team in Influencer Marketing – Ogilvy NA
By: Ogilvy (North America) -
Dentsu Creative: Best Team in Influencer Marketing
By: Dentsu Creative -
Fourth Floor Group – Delivery Squads: Delivering Exceptional Service
By: Fourth Floor Group -
How Goat’s “High Challenge/High Support” ethos has created a culture of excellence
By: The Goat Agency -
Turning followers into fans by connecting brands with the best content creators
By: N2Ocial
Content Creator of the Year (Voted)


Gold Winner:
Izzie Rodgers
By: DDA Creators
Finalists
-
Drew Afualo
By: Whalar Talent -
Emily Fauver
By: Trend Management -
Luke Vernon
By: Connect Management
Rising Star of the Year


Gold Winner:
Faith A-Lorainey
By: Billion Dollar Boy
Finalists
-
Ella Taylor
By: ThisThat -
Georgia Farquharson
By: FARQ Media -
Molly Birkett
By: The Goat Agency -
Yasmin Koo
By: Ogilvy (North America)
TECHNOLOGY AWARDS
Best Influencer Marketing Platform


Gold Winner:
Influencity
By: Influencity
Silver Winner:
The Captiv8 platform brings “no compromises” value to brands, creators, and consumers
By: Captiv8
Bronze Winner:
Chord by Digital Voices
By: Digital Voices
Finalists
-
Breaking Boundaries: Cure Media’s AI-Driven Tech Builds Bond That Make Brands Grow
By: Cure Media -
Build, Manage and Measure Your Creator Community with TRIBE
By: TRIBE -
stylink
By: stylink Social Media GmbH
Best Influencer Marketing Platform or Technology


Gold Winner:
Intelligent App Linking: Removing Friction from the Consumer Journey to Boost Sales and Commissions
By: URLgenius
Silver Winner:
ThisThat’s Tech – Measure, Learn & Optimise Any Campaign
By: ThisThat
Bronze Winner:
Vietnam’s First-Ever Virtual Wellness Influencer for Social Discussion on HPV Prevention
By: T&A Ogilvy
Finalists
-
Captiv8 AI Technology Built For Brands, Creators, and Consumers
By: Captiv8 -
Influencity
By: Influencity -
LTK Marketplace
By: LTK
VERTICAL AWARDS
Best Gaming Campaign


Pyrocynical is a British YouTuber and content creator recognised for his commentary and reaction videos. He gained popularity in the mid-2010s by making humorous and often satirical videos about internet culture, video games, and various online trends. His style typically involves a mix of gameplay footage, in-depth game analysis and commentary, often with a comedic edge.
Pyrocynical’s content has evolved over the years, shifting from predominantly gameplay and meme-based videos to more in-depth game and film reviews. He has a significant following and is considered part of the broader commentary and gaming community on YouTube. Pyrocynical is a prominent figure in the online content creation space, with both a dedicated and diverse audience.

Gold Winner:
QYOU + UBISOFT’S AC MIRAGE
By: QYOU
Client/Partner: https://hellopartner.com/2024/08/12/best-gaming-campaign-qyou-ubisoft/
Silver Winner:
Candy Crush All Stars 2024 – Sweet Just Got Serious
By: Billion Dollar Boy
Bronze Winner:
LOVESQUAD
By: Wavemaker Denmark A/S
Finalists
-
Alan Wake 2 Launch – Fourth Floor with Epic Games Publishing & Remedy Entertainment
By: Fourth Floor Group -
Coca-Cola – Ultimate League of Legends – WPP Open X, led by Ogilvy (NA)
By: Ogilvy (NA) -
My Talking Tom x MrBeast for Best Gaming Campaign
By: Cherry Pick Talent -
Playtika x Cherry Pick Talent | Solitaire Grand Harvest x SJP Glamorous Giveaways
By: Cherry Pick Talent -
Samsung Gaming – Embrace your Game – Ogilvy London
By: Ogilvy London
Best Family & Parenting Campaign


Gold Winner:
Play-Doh Restaurant of Imagination
By: PrettyGreen
Silver Winner:
Mama Still Got It X Hilton Amsterdam
By: Mama Still Got It
Finalists
-
Nationwide’s Got You Covered: Protecting Families for Moments That Matter
By: Nationwide