2023 Winners Archive

CAMPAIGN AWARDS

Best Influencer-Led Commerce Strategy

 

Gold Winner:
Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing


Silver Winner:
Dove – iCommerce Pilots – Ogilvy UK


Bronze Winner:
Campfire x Vaseline

Finalists

  • #PartyNeverStops for FLANNELS by Whalar, TikTok
  • Collective Voice x Walmart Always-On Influencer Campaign
  • Karma
  • LTK X Warehouse (May – December)
  • Scent-sational ROI: TATAM x Scentbird
  • Schweppes–Michelin Partnership Social Commerce Campaign–WPP Open X, led by Ogilvy China
  • TAKUMI x Revlon – Britney Spears Fragrances

Best Integrated Marketing Campaign

 

Gold Winner:
OMD UK & Channel 4 – Making Rise & Fall Unmissable For 16-34s


Silver Winner:
eBay: Winning Back The Sneaker Community with an Influencer-Led 360 Campaig


Finalists

  • Amazon Fashion Gift Guide Helpline by Whalar
  • Buddy Media Group – Match Masters
  • Dove #StopTheNameCalling
  • LTK X Oasis
  • Ostelin Strong. Australia. Because when a woman is strong, there’s nothing she can’t do.
  • We see Africa

Best Sustainability or Purpose-Driven Campaign

 

Gold Winner:
Tommee Tippee: Building raw, honest parenthood conversations


Silver Winner:
DCMS #LonelinessLooksLike with 23red, powered by Pepper Studio


Bronze Winner:
Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID

Finalists

  • Amplifying Voices: Deaf West Theatre and Collidescope’s Transformative Collaboration
  • HeadCount Midterms 2022 x Digital Voices
  • IZEA, Cactus & Colorado Crisis Services – LGBTQIA+ Community Mental Health Initiative
  • R&CPMK x Unilever Knorr World Eat For Good Day 2023 #KnorrDareToTry

Best Use of a Small Budget

 

Gold Winner:
Ogilvy North America and ERA Woman Corp


Silver Winner:
BIG little LDN for ALA Insurance


Bronze Winner:
Cruces x Rosas – “El Jabón que mancha” (Stain soap) – Ogilvy México

Finalists

  • Anheuser-Busch: Fireball X 2.0 Social Influencer Launch
  • BILT x Digital Voices
  • Caught by Coors Light
  • IZEA + Together for Safer Roads – World Day of Remembrance for Road Traffic Victims
  • St. Modwen Homes x BCW London: St. Modwen’s Carbon-Negative Home
  • The Little Cow

Best Use of Influencer Marketing in B2B

 

Gold Winner:
The All Inclusive Photo Project For Celebrity Cruises


Silver Winner:
PMG & SurveyMonkey – #JustAsk


Bronze Winner:
Samsung Business – #JoinTheFold: Fluid Working – Ogilvy UK

Best Data-Driven Campaign

 

Gold Winner:
Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs


Silver Winner:
Captiv8


Bronze Winner:
TATAM x Babbel: Unlocking the Power of Data for Growth

Finalists

  • Ogilvy North America and Tyson Aidells

Most Effective Campaign for ROI

 

Gold Winner:
impact.com and Ellos


Silver Winner:
Disrupt x TodayTix London Theatre Week


Bronze Winner:
Dove – iCommerce Pilots – Ogilvy UK

Finalists

  • #PartyNeverStops for FLANNELS by Whalar, TikTok
  • Goat x ThisThat for Meta
  • LTK X Abercrombie & Fitch Cyber Week Campaign
  • Midol Heat Vibes Campaign In Partnership with gen.video
  • Modess #BeNextPeriodReady x Miss Universe Philippines Organization – Ogilvy/Pulse Communications

Most Effective Collaboration or Partnership

 

Gold Winner:
KFC Australia – KFC Degustation – Ogilvy Australia


Silver Winner:
Redefining Personal Finance with Revolut’s ‘Defy Expectations’ Campaign


Bronze Winner:
Modess #BeNextPeriodReady x Miss Universe Philippines Organization – Ogilvy/Pulse Communications

Finalists

  • Captiv8 & TikTok
  • Coca-Cola x Rødekors Christmas campaign by Wavemaker
  • Here For It for H&M by Whalar, Mother
  • LTK X Oasis
  • metapic x Nordic Nest: How to build up a highly efficient influencer base.

Most Creative Campaign

 

Gold Winner:
Heineken Silver x Billion Dollar Boy


Silver Winner:
Play-Doh’s Parenting Is Messy by PrettyGreen for Hasbro


Bronze Winner:
Ogilvy North America and ERA Woman Corp

Finalists

  • #CODSquadUp – Call of Duty TikTok Takeover
  • How Goat built hype for the re-launch of Saints Row in the most creative ways imaginable!
  • lululemon x MagicLinks: The Chargefeel Campaign
  • Ogilvy North America and Dove – Beauty Bar Challenge
  • THE FIFTH x TSB – A workplace that works for everyone

Best Brand Engagement Campaign

 

Gold Winner:
Digital Voices x Duolingo: Chunkz and Yung Filly


Silver Winner:
What They Said X Compare The Market


Bronze Winner:
100 Faces of Lincoln Campaign – KRo Events & Hudson Rouge

Finalists

  • Buttermilk x Armani: #GiftedByArmani
  • Coors Light Always On
  • MG Empower: Stripes
  • Natura’s Fathers Day with Mano Brown
  • Ogilvy North America and Schmidt Futures Rise

CONTENT AWARDS

Best Use of Long Form Content

 

Gold Winner:
Candy Cave UK x Billion Dollar Boy


Silver Winner:
Coca-Cola – Byte – WPP Open X, led by Ogilvy


Finalists

  • impact.com and Vivaia

Best Use of Short Form Content

 

Gold Winner:
Fayrli x Le Wagon London


Silver Winner:
StudioB x Disney x Pixar – Chasing Doors


Bronze Winner:
Zalando Always On

Finalists

  • Cadbury – Big Win-Win – Ogilvy UK
  • Hypetrain
  • MY B&O, MY STORY for Bang & Olufsen by Whalar
  • NVIDIA Studio In Partnership With gen.video
  • Pfizer Italia and Meningitis awareness campaign on TikTok powered by BCW

CREATOR & AGENCY AWARDS

Game-Changing Leader of the Year

 

Gold Winner:
Rahul Titus, Ogilvy


Silver Winner:
Ashley Rudder, Whalar


Bronze Winner:
Nina Tame, Gleam Futures

Finalists

  • Ansley Williams, Ogilvy
  • Dylan Grey, ThisThat ltd
  • Gemma Styles, Gleam Futures
  • Kristina Tabacco, CJ
  • Meggan Grubb, Gleam Futures

Global Influencer Marketing Agency of the Year

Post For Rent

Post For Rent is revolutionizing Influencer Marketing by creating a powerful, data-driven network that integrates all existing services into one global ecosystem. Since the early days of Influencer Marketing, Post For Rent has been committed to creating an AI and data-oriented, automated ‘all-in-one’ solution to meet the industry’s ever-changing needs.

Its software and in-house services have always been tailored to enhance productivity and ROI for campaigns. Since 2020, Post For Rent has been connecting leading digital agencies between mid-size and 150+ size, across regions from the Middle East to California, US, into the PFR franchise network, using its top 10 award-winning software as a backbone.

By 2023, Post For Rent is proud to say it is a globally recognized, powerful 360-degree Influencer Marketing focused group with its own tech assets, a full-service agency department, YouTube MCN, and a Talent Management powerhouse with exclusive franchise network partners in e.g., Turkey, Hungary, Pakistan, and Saudi Arabia.

https://www.postforrent.com/

Gold Winner:
Whalar – Powering the Creator Economy


Silver Winner:
Billion Dollar Boy


Bronze Winner:
THE FIFTH

Finalists

  • Cure Media
  • Establishing The Goat Agency as the global market leader for influencer marketing!
  • Kairos Group – Best Large Influencer Marketing Agency
  • Linqia, the calm in the chaos of influencer marketing
  • Ogilvy Influence Global

Boutique Influencer Marketing Agency of the Year

 

Gold Winner:
Purple Goat Agency


Silver Winner:
The Good Egg | Creative. Influencer. Social


Bronze Winner:
The Good Influence

Finalists

  • Buddy Media Group
  • MCR-Agency
  • MUMFLUENCER
  • Outreach Agency
  • Project X
  • Spicing Up the Influencer Marketing Space: Pepper Studio

INDUSTRY EXCELLENCE AWARDS

Best Food & Beverage Campaign

Captiv8

Captiv8 is the ultimate influencer marketing solution for brands looking to drive creator commerce on a global scale. With a customer-centric mindset and innovative approach, Captiv8 aims to eliminate any obstacles or challenges that arise in influencer marketing.

The global end-to-end platform provides marketers with the ability to plan influencer campaigns, discover exceptional partners, manage creative workflow, manage creator payments, build scalable affiliate programs, and access custom reporting and campaign analytics – all within the same tool.

Captiv8’s commitment to providing exceptional service has been recognized with several accolades, including the Gold Winner, #1 Best Influencer Marketing Award by the Influencer Marketing Awards, the award for #1 Best Influencer Marketing Platform on G2, and a 5-star rating from Influencer Marketing Hub.

Captiv8 is headquartered in San Mateo, CA, and is dedicated to helping our customers achieve their influencer marketing goals. Visit Captiv8.com today to learn more about how we can help you drive creator commerce and succeed in influencer marketing.

https://captiv8.io/ Twitter

Gold Winner:
Coca-Cola Zero Sugar – Take a Taste – WPP Open X, led by Ogilvy


Silver Winner:
Heineken Silver x Billion Dollar Boy


Bronze Winner:
KFC Australia – KFC Degustation – Ogilvy Australia

Finalists

  • #HeinzMasterz
  • Cantera Negra x Perlu: Success in the Void
  • Coca-Cola – There’s Magic when we eat together – WPP Open X, led by T&A Ogilvy Vietnam
  • Coca-Cola Pizza Village by TERRITORY Influence
  • DiGiorno Made Us Do It
  • La Vie x Digital Voices: Veganuary
  • Socially Powerful x Leffe: The Leffe Kitchen
  • summer.

Best Travel & Hospitality Campaign

 

Gold Winner:
Pepper Studio Presents: The Northwest of Ireland, for Tripadvisor and Tourism Ireland


Silver Winner:
MSC CRUISES & YKONE – MSC World Europa Launch


Bronze Winner:
The Good Egg for Visit Oman – #HalfTimeForOman

Finalists

  • #FindYourDrive for Turo by Whalar
  • Gleam and Hilton
  • Ogilvy North America and World of Hyatt
  • The All Inclusive Photo Project For Celebrity Cruises

Best Sport, Wellness & Fitness Campaign

 

Gold Winner:
ASICS Colour Injection Collection


Silver Winner:
Ear to the Ground & PlayStation – PlayStation House


Bronze Winner:
Ogilvy Singapore and Ogilvy Health

Finalists

  • Arab Bank – Arabi Fitness Campaign – Ogilvy Jordan
  • Listerine Secret Formula
  • Mumbai Indians (MI) – MI Cape Town – Ogilvy South Africa

Best Fashion & Beauty Campaign

 

Gold Winner:
Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID


Silver Winner:
BalaBala – GuYu China’s first Virtual Influencer for Girls – Ogilvy Shanghai


Bronze Winner:
LTK X Abercrombie & Fitch Cyber Week Campaign

Finalists

  • #EuEnvelheço (#IGrowOld)
  • Buddy Media Group – Farfetch
  • Buttermilk x Elizabeth Arden: #MyBeautyCape
  • Digital Voices x Trilogy: #TrilogyTransformation
  • eBay: Winning Back The Sneaker Community with an Influencer-Led 360 Campaign
  • Here For It for H&M by Whalar, Mother
  • L’Oreal Paris Rosy Glow x Billion Dollar Boy

REGIONAL AWARDS

Best Influencer Partnership Strategy - APAC

 

Gold Winner:
Ogilvy Singapore and Ogilvy Health


Silver Winner:
Surfshark

Best Influencer Partnership Strategy - LATAM

 

Gold Winner:
Cruces x Rosas – “El Jabón que mancha” (Stain Soap) – Ogilvy México


Silver Winner:
Magazine Luiza – The biggest virtual influencer in the world – OGILVY Brazil

Best Influencer Partnership Strategy - NAM

 

Gold Winner:
Ogilvy North America and ERA Woman Corp


Silver Winner:
Ogilvy North America and Citizens Bank


Bronze Winner:
Amazon Music & Acceleration Partners: Exceptional Performance via Influencer Partnerships

Finalists

  • Coca-Cola – FIFA Trophy Tour – WPP Open X, led by Ogilvy
  • impact.com and Interparfums inc.

TEAM AWARDS

Best Team in Influencer Marketing

 

Gold Winner:
THE FIFTH


Silver Winner:
Ogilvy UK


Finalists

  • impact.com / Studio
  • Ogilvy North America Influence Team
  • T&A Ogilvy Vietnam – A Creative Innovation Influencer Marketing Team
  • ViralMango

Content Creator of the Year (Voted)

MCR-Agency

MCR-Agency was founded in 2020 over two lawyers in Barcelona (Spain). Nowadays, MCR-Agency represents more than 60 channels all over LATAM and Spain, been the top1 result in Google as “Online Content Creators”. With more than 15 professionals in the online marketing, MCR-Agency is scaling the influencers marketing in the big platforms to achieve the best ROI for the brands.

https://www.mcr-agency.com/

Gold Winner:
Grace Wells


Silver Winner:
Brandon B


Bronze Winner:
Hand Luggage Only

Finalists

  • Helen Christie
  • Kelly Louise Killjoy X Wavemaker
  • Rimmel London Content Creators
  • The Anna Edit
  • THE FIFTH TALENT x Donna Bartoli

Rising Star of the Year

Acceleration Partners

Founded in 2007, Acceleration Partners is the recognised leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category. Acceleration Partners manages programmes in 40+ countries for more than 170 brands including Target, Columbia, ButcherBox, and Reebok. Acceleration Partners’ fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including “Best Agency” and “Best Team in Performance Marketing (“Performance Marketing Awards”), US Changemakers (“PerformanceIN”), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), and “Most Committed to Work-Life Balance” (Digiday).

https://www.accelerationpartners.com/uk-en

Gold Winner:
Courtnee Haley, THE FIFTH


Silver Winner:
Steph Money, ThisThat Ltd


Finalists

  • Amber Moak, Resolution Games
  • Lara Olson, Ogilvy North America
  • Natalie Van Dijk, impact.com
  • Riley Nunes, Whalar

Together We Solved That!

 

Gold Winner:
Solving Toxic Filters – Dove #TurnYourBack on Bold Glamour – Ogilvy – DAVID


Silver Winner:
100 Faces of Lincoln Campaign – KRo Events & Hudson Rouge


Finalists

  • First Rabbi-certified Synagogue in the Metaverse
  • TAKUMI x ThisThat | Self-Serve Brand Lift at Scale
  • The Corner x ABRDN’s Retirement Services

TECHNOLOGY AWARDS

Best Influencer Marketing Platform

 

Gold Winner:
Tagger: The Global Leader in Influencer Marketing and Social Intelligence


Silver Winner:
CreatorIQ


Bronze Winner:
Captiv8

Bronze Winner:
Cure Media

Bronze Winner:
Mavrck

Finalists

  • Aspire.io
  • Brand Ripplr Influencer Marketing Platform
  • Kolsquare

Best Influencer Marketing Platform or Technology

 

Gold Winner:
Captiv8 Creator Affiliate Suite


Silver Winner:
ThisThat


Finalists

  • Hypetrain
  • Influencity – Influencer Marketing Platform
  • NEXT – the ultimate Influencer Intelligence Software

VERTICAL AWARDS

Best Gaming Campaign

 

Gold Winner:
Candy Cave UK x Billion Dollar Boy


Silver Winner:
Ripping up the Rule Book: Overwolf and BENlabs Challenge Traditional ‘Ambassador’ Programs


Bronze Winner:
Fourth Floor Creative

Finalists

  • #GamerVsWorld by Portal A, in partnership with Lenovo and AMD
  • ASUS ROG Pantheon Campaign by Ranieri Agency
  • Buddy Media Group – Match Masters
  • Fall Guys Free-For-All Launch – Epic Games & Mediatonic x Cherry Pick Talent
  • Gleam and Pringles
  • Resolution Games – Demeo PC Edition + PlayStation Launch Campaigns

Best Family & Parenting Campaign

 

Gold Winner:
Parenting, Partnerships, and Performance: Influencing Subscriptions for The Week Junior


Silver Winner:
My Four Fabulous Uncles by Fiverr


Bronze Winner:
Carousel invites influencers to Find their Fierce for L.O.L. Surprise!

Finalists

  • Ogilvy North America and Merck
  • Play-Doh’s Parenting Is Messy by PrettyGreen for Hasbro
  • Rocket X Immediate Media (Youth & Parents)
  • The Goat Agency: Getting families excited for the new season of Disney’s Bluey
  • Walmart x MagicLinks: Back to School Campaigns
Close