As International Social Marketing Manager at Marks & Spencer, I manage and execute social and influencer marketing campaigns across NAPAC and EMEA regions for M&S Clothing & Home. Influencer market insight and localised content plays a pivotal role in aligning our brand positioning with international customers, where our iconic brand is lesser known. It is an essential and exciting part of our strategy to drive brand awareness and acquire new customers for our growing ecommerce business.
“The quality of award submissions, the range of topics covered and calibre of the brands and agencies in attendance were a fantastic tribute to the most exciting and fast growing digital advertising technique that is influencer marketing. I'm looking forward to the future events!”Joseph Harper, Kellogg's UK & Ireland Social Lead
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