Layla has worked in digital marketing for seven years, working with a cross-section of brands from Pampers to Cartier. Throughout her career, Layla has driven brands to find their voice online, whether that be through their own channels or those of their greatest advocates. Before specialising in influencer marketing, Layla was responsible for social content creation and community management for brands such as ABInbev, Curry Sark Whisky and Three Mobile. In the past three years, she has focused her role on influencer marketing. Whilst working at MSL London she played a crucial role in the development of PRISM, a unique scoring methodology for influencers, assigning the right individuals to campaigns for brands such as Nestle, OralB and Renault. More recently, Layla has taken on the role of Influencer Manager at Sky and is working across the brand to deliver meaningful campaigns.
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