Making Influence Investable: ThisThat’s Intelligence Technology Powers the SIP Framework to Measure Influence and Thia, Your Co-Pilot to Govern Influence

The Challenge

Marketers face widespread industry challenges regarding budget variability and inadequate campaign governance. Traditional influencer marketing relies heavily on speculative, flawed media proxies like Earned Media Value, making it difficult for enterprise brands to measure true return on investment or manage creator spending with complete clarity.

The Strategy

ThisThat developed pioneering intelligence technology designed to transform influencer marketing into a predictable, measurable, and investable growth asset. Rather than relying on standard vanity metrics, the strategy evaluates genuine creator impact through a human-centric, behavioural science lens using its proprietary SIP framework.

Execution and Innovation

The technology combines the SIP measurement framework with Thia, an advanced intelligence co-pilot engineered to govern influence across every stage of a campaign lifecycle. This system replaces speculative media proxies with rigorous measurement and robust governance standards, empowering marketers to make confident, data-backed decisions.

Results

By establishing complete transparency and actionable governance standards, the platform enables enterprise brands to manage creator investments with total clarity, converting unpredictable marketing spends into highly reliable drivers of commercial success.

Judges' Verdict

"A highly ambitious and differentiated measurement-focused platform, pushing the category forward conceptually."